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Ad Campaign in theAdkontekst network<br />
Adkontekst – basic info<br />Adkontekstis a contextual ad network with ads displayed as Sponsored Links in search results ...
The Adkontekstnetwork<br />91% reach(based on MegaPanel of April 2010) – reachesover 15.9 mln Polish Internet users<br />I...
Dynamic development<br />Average monthly number of clicks in the Adkontekst network<br />2 500 000 monthly clicks in the c...
Publishers in the<br />Finance and Business category<br />The potential number of clicks per month<br /> for one advertise...
Publishers in the<br />News and Media category<br />The potential number of clicks per month<br /> for one advertiser <br ...
Publishers in the<br />New Technologies category<br />The potential number of clicks per month<br /> for one advertiser <b...
Publishers in the <br />Women, Beauty, Children category <br />The potential number of clicks per month<br /> for one adve...
Publishers in the <br />Travel category<br />The potential number of clicks per month<br /> for one advertiser <br />in th...
Publishers in the <br />Real Estate and Construction category<br />The potential number of clicks per month<br /> for one ...
Publishers in the Sports category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Spor...
Publishers in the Automotive category<br />The potential number of clicks per month<br /> for one advertiser <br />in the ...
Publishers in the Education category<br />The potential number of clicks per month<br /> for one advertiser <br />in the E...
Advertising products in the Adkontekst network<br />
Advertising products in the Adkontekst network<br />
Adkontekst Text Boxes<br />Adkontekst Text Boxes- textadsdisplayedinsearchresults (by keywords and phrases) and partner we...
Adkontekst Image <br />Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text spec...
Adkontekst Banner<br />Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image (up to 50...
Adkontekst Exclusive <br />Adkontekst Exclusive –image and text adsmatched contextually to the website content and feature...
The ad contains an image element (logotype or other image file supporting the marketing communications)
 Image dimensions: 200x50 for billboard/rectangle; 140x120 for skyscraper type</li></li></ul><li>Adkontekst Intertext<br /...
Maximum four Intertext ads per page
Formats used are Adkontekst Flash, Exclusive, Adkontekst Text										</li></li></ul><li>Adkontekst Flash in Intertext<br...
Adkontekst offers<br />Ads in leading Polish websites – wide reach reaches over 91% of Polish web users – users of WP/NetS...
Adkontekst offers<br />Full control over expenses. Client names the price he can pay per click (separately for search resu...
Cooperation proposal<br />
Cooperation proposal<br />
Identifying the campaign objectives<br />We identify advertising objectives on the basis of a brief or extended interview:...
Increasing brand awareness
Direct Response campaign</li></ul>2) We estimate the campaign potential:<br /><ul><li>Total cost, daily and monthly budgets
Number of clicks and rate per click
Discount</li></li></ul><li>Example quote<br />– Medicine and health sector<br />Monthly offer estimates<br />
Cooperation proposal<br />
Selection of ad formats<br />-Selection of appropriate ad formats<br /><ul><li>Preparation of individual ad messages for a...
Assistance in preparation / purchase of images</li></ul>Ad products: Adkontekst Flash<br />Ad products: Adkontekst Image<b...
Selection of keywords<br />Selection of keywords <br /><ul><li>Industry-specific keywords
Product-specific keywords
Words specifying the context
So-called „long tail” words</li></ul>Ad products: Adkontekst Intertext Exclusive<br /><ul><li>Support in specifying the ap...
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Adkontekst - Ads in the right context

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Adkontekst is a network of contextual advertising. Our ads appear in search results and our content network. The network is managed by NetSprint.pl and Wirtualna Polska. It emerged from the experience of the two companies in the field of search of information as well as managing and display of contextual ads. We have been exploring these fields for more than 9 years.

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Adkontekst - Ads in the right context

  1. 1. Ad Campaign in theAdkontekst network<br />
  2. 2. Adkontekst – basic info<br />Adkontekstis a contextual ad network with ads displayed as Sponsored Links in search results and Content Network.<br />
  3. 3. The Adkontekstnetwork<br />91% reach(based on MegaPanel of April 2010) – reachesover 15.9 mln Polish Internet users<br />Influentialpublishers– over 1100 Partners displayingadsintens of thousandsuniqedomains<br />Severalthousandadvertisers<br />5bln ad viewspermonth<br />Contextual system performs an onlineanalysis of eachwebsite to selectthe most appropriateads<br />Precisetargeting of adsfor selectedwebsitetopiccategories<br />Modern ad products settled on CPC basis<br />
  4. 4. Dynamic development<br />Average monthly number of clicks in the Adkontekst network<br />2 500 000 monthly clicks in the contextual network<br />
  5. 5. Publishers in the<br />Finance and Business category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Finance and Business category <br />is 45 000<br />
  6. 6. Publishers in the<br />News and Media category<br />The potential number of clicks per month<br /> for one advertiser <br />in the News and Media category <br />is 75 000<br />
  7. 7. Publishers in the<br />New Technologies category<br />The potential number of clicks per month<br /> for one advertiser <br />in the New Technologies category <br />is 42 000<br />
  8. 8. Publishers in the <br />Women, Beauty, Children category <br />The potential number of clicks per month<br /> for one advertiser <br />in the Women, Beauty and Children <br />Category is 35 000<br />
  9. 9. Publishers in the <br />Travel category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Travel category is 20 000<br />
  10. 10. Publishers in the <br />Real Estate and Construction category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Real Estate and Construction <br />category is 20 000<br />
  11. 11. Publishers in the Sports category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Sports category is 50 000<br />
  12. 12. Publishers in the Automotive category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Automotive category <br />is 45 000<br />
  13. 13. Publishers in the Education category<br />The potential number of clicks per month<br /> for one advertiser <br />in the Education category <br />is 50 000<br />
  14. 14. Advertising products in the Adkontekst network<br />
  15. 15. Advertising products in the Adkontekst network<br />
  16. 16. Adkontekst Text Boxes<br />Adkontekst Text Boxes- textadsdisplayedinsearchresults (by keywords and phrases) and partner websites – matchedwiththecontent and style of websites.<br />
  17. 17. Adkontekst Image <br />Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text specifications and CPC the same as with text ads<br />
  18. 18. Adkontekst Banner<br />Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image (up to 50 kB):<br />250x250; 300x250; 336x280; 160x600; 728x100 <br />
  19. 19. Adkontekst Exclusive <br />Adkontekst Exclusive –image and text adsmatched contextually to the website content and features, displayedin the website content.<br /><ul><li> Only one advertiser’s ad is displayed in one placement
  20. 20. The ad contains an image element (logotype or other image file supporting the marketing communications)
  21. 21. Image dimensions: 200x50 for billboard/rectangle; 140x120 for skyscraper type</li></li></ul><li>Adkontekst Intertext<br />Adkontekst Intertext – text box orExclusiveorFlash ads matching keywords highlighted in the website’s content. The ad is displayed as a new layer upon hovering over the keyword inbold.<br /><ul><li>Only one advertiser’s ad is displayed
  22. 22. Maximum four Intertext ads per page
  23. 23. Formats used are Adkontekst Flash, Exclusive, Adkontekst Text </li></li></ul><li>Adkontekst Flash in Intertext<br />Adkontekst Flash – rich media ads matched with content and style of websites, displayed in Intertext channel.<br />
  24. 24. Adkontekst offers<br />Ads in leading Polish websites – wide reach reaches over 91% of Polish web users – users of WP/NetSprint search engine and Adkontekst partner websites – Pay Per Click <br />Precise targeting of ad content - ads matching keywords in search engine and matched contextually with partner website content<br />Friendly ad formats - ads in the Adkontekst network are well received and user-friendly  <br />Modern advertising products – image ads, in-text ads, flash ads – all settled on CPC basis<br />Full control over content and display – display category management<br />
  25. 25. Adkontekst offers<br />Full control over expenses. Client names the price he can pay per click (separately for search results, partner website and ad forms).<br />Quick access to statistics and tools for managing the campaign online, transparent Client Panel, reports in xls<br />Bonus system rewarding advertiser spending - Bonus according to order size   <br />Individual consultant care – Both in the phase of creating a personalized offer and during the campaign<br />
  26. 26. Cooperation proposal<br />
  27. 27. Cooperation proposal<br />
  28. 28. Identifying the campaign objectives<br />We identify advertising objectives on the basis of a brief or extended interview:<br />1) We identify advertising objectives:<br /><ul><li>Website reach development
  29. 29. Increasing brand awareness
  30. 30. Direct Response campaign</li></ul>2) We estimate the campaign potential:<br /><ul><li>Total cost, daily and monthly budgets
  31. 31. Number of clicks and rate per click
  32. 32. Discount</li></li></ul><li>Example quote<br />– Medicine and health sector<br />Monthly offer estimates<br />
  33. 33. Cooperation proposal<br />
  34. 34. Selection of ad formats<br />-Selection of appropriate ad formats<br /><ul><li>Preparation of individual ad messages for all identified target groups
  35. 35. Assistance in preparation / purchase of images</li></ul>Ad products: Adkontekst Flash<br />Ad products: Adkontekst Image<br />
  36. 36. Selection of keywords<br />Selection of keywords <br /><ul><li>Industry-specific keywords
  37. 37. Product-specific keywords
  38. 38. Words specifying the context
  39. 39. So-called „long tail” words</li></ul>Ad products: Adkontekst Intertext Exclusive<br /><ul><li>Support in specifying the appropriate landing pages in the context of advertising objectives</li></ul>Ad products: Adkontekst Intertext Text<br />
  40. 40. Cooperation proposal<br />
  41. 41. Specifying the principles of ad targeting<br />Targeting by topic categories<br />Targeting with keywords describing the ad and ad content<br />Targeting ads at specific regions or towns<br />Targetingadsatspecificwebsites – sitetargeting<br />Contextual targeting – analysis of keywords selected by advertisers and identified in publisher’s websites<br />Publication includes filtering by categories<br />Publication includes filtering by IP addresses - geotargeting<br />Publication includes filtering by domains<br />x<br />x<br />x<br />
  42. 42. Site and Category Targeting<br />Precise access to target groups:<br />Women’s websites: wizaz.pl ; we-dwoje.pl ; polki.pl ; kobieta.wp.pl ; kobieta.pl; kobieta.interia.pl ; rp.pl <br />Parenting websites: dzieci.pl ; dlarodzinki.pl ; forum.dziecko-info.com; pierwsze-objawy-ciazy.e-zdrowie.info ;parenting.pl ;klapouszek.pl <br />Lifestyle: pomponik.pl ; kozaczek.pl ; nocoty.pl ; fakt.pl ;zeberka.pl ;pardon.pl ;lansik.pl; galerki.pl ; agnieszka.com.pl; kafeteria.pl ;gala.pl; slub-wesele.pl; gala.pl; styl.pl ; dziewczyna.pl ;snobka.pl <br />
  43. 43. Site and Category Targeting<br />Medicine and diet: kardiolo.pl ; interna.com.pl ; kopenhaska.com; kardiolo.pl ; echirurgia.pl ; forum.echirurgia.pl ; mojeprzepisy.pl ;smaczny.pl ;gotujmy.pl; wielkiezarcie.com; dietaproteinowa.eu ;przepis-kulinarny.pl ;gwiazdywkuchni.pl ;agnieszka.com.pl ;forumzdrowia.pl; dobrakuchnia.com<br />News and media:polskalokalna.pl; fakty.interia.pl; wspolczesna.pl; echodnia.eu; forumowisko.pl; nowiny24.pl; pomorska.pl; poranny.pl; dziennikwschodni.pl; media2.pl; sfora.pl; polskatimes.pl; tvp.info; sfora.biz; bialystokonline.pl; gs24.pl; dziennikzachodni.pl; dzienniklodzki.pl; <br />Leisure: muzyka.wp.pl; muzyka.interia.pl;film.interia.plpolskastacja.pl; wkinach.pl; programtv.interia.p;l kulturaonline.pl; tvp.pl; film.wp.pl;horoskop.wp.pl; swiatseriali.pl; antyforum.pl; forum.o2.pl <br />
  44. 44. Cooperation proposal<br />
  45. 45. Campaignreportingand optimization<br />Advanced campaign reports:<br /><ul><li>Generating daily, weekly and monthly reports
  46. 46. Generating reports on ad products used
  47. 47. Generating reports on domains with clicks for the campaign
  48. 48. Supporting the client with the use of external analytical systems (e.g. GA or Gemius)</li></ul>Optimizingthecampaign:<br />- Monitoring the implementation of objectives<br />- Monitoring and constant keyword optimization<br /><ul><li>Modification of pay per click rates
  49. 49. Monitoring and reacting to actions of the competition – copy modification
  50. 50. Keepingthecampaignfresh (introducingnewcreations)
  51. 51. Copy modification according to the approved modification calendar</li></li></ul><li>Cooperation proposal<br />
  52. 52. Cooperation proposal<br /><ul><li>Easycommunication
  53. 53. Effective support throughout the process
  54. 54. Quick access to nonstandard reports
  55. 55. Up-to-date information on how the campaign is going</li></li></ul><li>Contact details<br />Łukasz Duda<br />Director of Advertising Department of Adkontekst<br />NETSPRINT.PL SP. Z O.O.<br />BIEŻANOWSKA 7, 02-655 WARSAW<br />PHONE: +48 22 8 444 990 EXT. 101<br />MOB.: 503 190 434<br />LUKASZ.DUDA@ADKONTEKST.PL<br />

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