This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation model was developed on the basic premise that it was time to paint a more holistic picture of the influential consumers that make up the broadband user population. By uncovering distinct, identifiable segments of the broadband population – segments that are homogeneous within their group yet differ from other groups – we provide a new framework for understanding shifts in online usage.
For more information, go to www.netpopresearch.com.