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| Connect Flickr photo by: D’Arcy Norman Social Networkers U.S. Who they are and what they mean for next-generation online...
Consumers are spending more of their online time  communicating  Not playing. Not shopping.  Communicating Call it talking...
Social networking sites help to drive – and signify – the trend Growing 93% since 2006…  Forty million Americans with broa...
The trend is causing traditional content creators and persuaders to lose their longstanding clout Content – once exclusive...
So while brands have always been beholden to their customers, the power of social media makes this truer today than ever  ...
This Netpop® report examines the users who, through the vein of social networking, are transforming not just the way we re...
The Social Landscape
Contributors:  76%  (105 million) The vast majority  (76%)  of broadband users are active  contributors  to the Web via so...
Social Networkers:  29% (40 million) Upload audio Upload video Post to a wiki Publish a blog Upload photos Upload podcasts...
Contributors:  76% (105 million users) Social Networkers:  29% (40 million users) MySpace   and   Facebook   duel for supr...
Facebook   grew   500%  between 2006 and 2008, catching up to MySpace in   regular users  in the last year Top Community S...
Now that you have been introduced to Netpop | Connect  and Social Networkers, we hope you are interested in learning more ...
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Now that you have been introduced to Netpop | Connect and Social Networkers, we hope you are interested in learning more To access the full report for free before 1/31/09 please register at www.netpopresearch.com Topics covered in the full report include: Social Networkers and Non-Contributors Facebook, MySpace and users of both sites Demos: age, gender, employment, marital status Number people connect with in typical week Regional distribution Mean no. of community sites used regularly by age Modes of communicating online Average hrs. spent online per weekday, weekend day Digital devices used to access the internet Netpop attitudinal segmentation Products purchased or planed for purchased Monthly online spending Sources used to make purchase decisions Passions (special interests) Implications for online advertising

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