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PPC 2.0

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Contextual advertising (PPC) is the process of attracting a target audience by using contextually relevant ads to more effectively convert the audience into customers.
PPC advertising is one of the most flexible marketing tools available.
Netpeak introduces a unique new service to the market – [PPC 2.0].

Published in: Marketing
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PPC 2.0

  1. 1. [PPC 2.0]
  2. 2. SEO and PPC for Business SEO and PPC for Business 2006 Working in online marketing and SEO since 2006 8 offices in 5 countries (New York, Sofia, Kiev, Odessa, Kharkov, Almaty, Moscow, Samara) More than 200+ full-time specialists More than 1500+ successful projects
  3. 3. SEO and PPC for Business Netpeak’s certifications
  4. 4. SEO and PPC for Business PPC (pay per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. PPC online advertising services: What is PPC?
  5. 5. SEO and PPC for Business What is PPC?
  6. 6. SEO and PPC for Business What is PPC?
  7. 7. SEO and PPC for Business What is PPC?
  8. 8. SEO and PPC for Business What we offer
  9. 9. [PPC 2.0]
  10. 10. SEO and PPC for Business [PPC 2.0] is a unique Netpeak service. [PPC 2.0] = [PPC of the present] + [Netpeak’s values] [Netpeak’s values] = [Leading methods for improving sales] + [Making project involvement comfortable for the client] + [Netpeak’s brand] What is [PPC 2.0]?
  11. 11. SEO and PPC for Business [Leading methods for improving sales] – We unify the most successful practices and use tested methods to improve your business. For example, with our [PPC 2.0] service, our experts provide the Stopexit script, which allows retaining visitors who are about to leave your website. 2. [Leading methods for improving sales]:
  12. 12. Control over the website’s operability Prompt work progress notifications Advanced but easy-to-understand analytics Account balance notifications Ability to provide feedback on the project‘s progress Monthly KPI control SEO and PPC for Business 3. [Making project involvement comfortable for the client]:
  13. 13. SEO and PPC for Business 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ROI-oriented. Modern work environment. Streamlined business processes. A system that works. Experience. Transparency. Synergy. Expert education. Exclusive industry knowledge. Organized approach. [Netpeak’s brand] is the set of principles we’ve been cultivating in our company since 2006, and which have become integral features of our services: Netpeak is online marketing for businesses. 4. [Netpeak’s brand]:
  14. 14. SEO and PPC for Business 6 unique tools for controlling the advertising campaign [Netpeak’s brand] – automation A tool for monitoring targeted pages linked to ads CPC traffic quality control A tool for controlling the accuracy of ad geotargeting Quality assurance tool A monitoring tool that recommends the perfect timing to lower the bids Proofreading tool for active ads QA
  15. 15. SEO and PPC for Business Netpeak’s tool for [PPC 2.0]: Netpeak Adiutor Helps create proper Google Adwords account structure. Automatically updates prices for products in ads. Adjusts product ads for market relevance. Automatically creates ads for new products. [Netpeak’s brand] – automation
  16. 16. SEO and PPC for Business Netpeak’s values: our clients
  17. 17. Cases
  18. 18. SEO and PPC for Business Case №1 Category: brand clothes Budget: $22,077.12 Gross margin ROI: 358% BRAND CLOTHINGcontextual advertising ROI 358%
  19. 19. SEO and PPC for Business Case №1: BRAND CLOTHING Transactions: 520 Average transaction cost: $42.45 Conversion rate: 0.50% Ecommerce revenue: $202,227.87 Margin: 50% Advertising costs: $22,077.12 Gross margin: $101,113.93 Gross margin ROI (ROMI): 358%
  20. 20. SEO and PPC for Business Case №2: SWIMWEAR AND LINGERIE Victoria’s Secret ROIupto255% Category: swimwear sale Budget: $14,084.12 Gross margin ROI: 255%
  21. 21. SEO and PPC for Business Case №2: Transactions: 1007 Average transaction cost: $14 Conversion rate: 0.74% Ecommerce revenue: $99,959.87 Margin: 50% Advertising costs: $14,084.12 Gross margin: $49,979.93 Gross margin ROI (ROMI): 255%
  22. 22. SEO and PPC for Business Case №3: NEWS SITE 304,98%CTR INCREASE 45,81%NUMBER OF CLICKS INCREASE High-Quality Traffic for $0.02 Category: news website Budget: $3000
  23. 23. SEO and PPC for Business Case №3: CPC – $0,02 Number of Clicks increased by 45,81% CTR increased by 304,98% Bounce Rate decreased by 57,78% Number of Pageviews per Session increased by 30,36% Average Session Duration increased by 623,23%
  24. 24. Соцсигналы Thank you for your attention! SEO and PPC for Business netpeak.net

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