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Qwilt's Transparent Caching Solution

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Qwilt's Transparent Caching Solution

  1. 1. Solution Intro August, 2014 Tom Lee(이상흔), APAC Sales Engineer 1
  2. 2. Qwilt – Confidential Proprietary Confidential & Proprietary 2 WE MAKE VIDEO FASTER
  3. 3. Video Viewing Habits on Transition Paths 0 5 10 15 20 25 30 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Livebroadcast TV Internet Video Hours Spent Watching Video Per Source: TDG Research
  4. 4. Confidential & Proprietary 4 18% 2008 2014 70% 90% 2018 We Are Here 18% 70% 90% Video % of BW Video % of BW Video – The Next Operator Strategic Problem How Do You Design Your Network For This Day?
  5. 5. 70+ Employees in four continents $40m Qwilt – Solving the Online Video Problem Confidential & Proprietary 5 40+ Worldwide deployments 2010 Year founded 100% Software Business Model 50% Video Offload Value Prop for Operators
  6. 6. Confidential & Proprietary 6 Network Operators Deploy Qwilt to 1. Reduce Network Costs 2. Improve Quality of Experience 3. Generate New Revenue
  7. 7. Confidential & Proprietary 7 Video Fabric - Universal Edge Video Delivery Effectively Builds Network Capacity HUB METRO HUB HUB HUB CORE BRAS BRAS CMTS CMTS FTTH GGSN P-GW P-GW Core Agg Edge METRO Video Fabric Transit Traditional Cache Location Qwilt’s Video Fabric - Universal VOD, Live, OTT, Managed - Out of Band - Open Network Optimization Area Transit Optimization
  8. 8. Confidential & Proprietary 8 321 Identify & Acquire Video Detect & Redirect Deliver Video QB-Series Video Fabric Controller How It Works GET GET 302 Content Site Content Site Content Site Subscriber A Subscriber B Subscriber B QB-Series QB-Series QB-Series
  9. 9. Confidential & Proprietary 9 Qwilt Reduces Network Costs
  10. 10. Realized Value of Edge Caching US Operator Case Study 50% Video Offload 80% Video CAGR 55% Broadband CAGR $107M Aggregate Savings Potential 11 mo ROI $0 $20 $40 $60 $80 $100 $120 2013 2014 2015 2016 2017 2018 Millions Aggregate Net Savings Potential
  11. 11. 11 50% Video Reduction Same network capacity / Fraction of Cost
  12. 12. 12 50% Video Reduction Same network capacity / Fraction of Cost
  13. 13. Confidential & Proprietary 13 Qwilt Improves Video Quality of Experience
  14. 14. Confidential & Proprietary 14 Improving Average Video Bitrate During Peak (20:50-22:50) - Netflix
  15. 15. Confidential & Proprietary 15 Improving Average Video Bitrate During Peak (19:15-21:15) - YouTube
  16. 16. Confidential & Proprietary 16 Netflix ABR QoE Improvement Example* *Actual Operator Results Speed Kbps Resolution, Aspect ratio HD/SD/Sub-SD 5.80 1920 x 1080, 1:1 1080HD 4.30 1920 x 1080, 1:1 1080HD 3.85 1920 x 1080, 1:1 1080HD 3.00 1280 x 720, 1:1 720HD 2.35 1280 x 720, 1:1 720HD 1.75 720 x 480, 32:27 SD 1.05 640 x 480, 4:3 SD 0.75 512 x 384, 4:3 Sub-SD 0.56 512 x 384, 4:3 Sub-SD 0.38 384 x 288, 4:3 Sub-SD 0.24 320 x 240, 4:3 Sub-SD
  17. 17. Confidential & Proprietary 17 Netflix ABR QoE Improvement Example* Netflix ABR bitrate speed and shifts Served by Content provider/CDN Netflix ABR bitrate speed and shifts Served by Qwilt Before: Long time to reach HD speed Many bitrate shifts and flapping With Qwilt: Fast convergence to HD speed Very few bitrate shifts and steady speed 0 500 1000 1500 2000 2500 3000 3500 0 60 121 182 244 305 366 425 486 547 609 Kbps Seconds from Start Speed (Kbps) HD Sub-SD 0 500 1000 1500 2000 2500 3000 3500 0 60 121 182 244 305 366 425 486 547 609 Kbps Seconds from Start Speed (Kbps) HD Sub-SD *Actual Operator Results
  18. 18. Confidential & Proprietary 18 Qwilt Generates New Revenue
  19. 19. Confidential & Proprietary 19 Out-of-the-Box CDN Monetization Partnership +
  20. 20. Confidential & Proprietary 20 Monetization Flow with Limelight 321 Identify, Redirect & Deliver Video Report & Bill Limelight Revenue Share Video Detail Records (VDR) Content Providers Video Streaming CDN Content Providers $$ $ Service Provider
  21. 21. Confidential & Proprietary 21 Why Qwilt?
  22. 22. Confidential & Proprietary 22 Legacy Approaches: “Bolting together” General Purpose Products ISCSI SAN Management SwitchData Switch Storage Arrays Management Server Network Element Cache Engines ISP NMS •PBR with ISP Router •DPI •Application Delivery Controller 2GbGb 1 Gb 3 Gb 4 21 2GbGb 1 Gb 3 Gb 4 21
  23. 23. Confidential & Proprietary 23 Unified Software Architecture for Universal Video Delivery Video Fabric  100% Software on COTS  Deep Video Classification  Unified Networking and Storage  Out-of-Band Insertion  Asymmetric and Symmetric Routing Topologies  First Ever Live Stream Caching Solution QB-Series – Video Fabric Controller Best-in-class Performance  10 Gbps Video Delivery  25 Gbps Analysis 2U Form Factor 20TB onboard storage
  24. 24. Confidential & Proprietary 24 True Out-of-Band Non Intrusive Insertion Using Optical Splitter or Span Port Passive Optical TAP * *SPAN / Mirror Port Option also available Video Serving & Redirection Interfaces Passive Content Analysis/Acquisition Interfaces
  25. 25. Qwilt Confidential & Proprietary 25 5x Faster, Smaller, and More Power Efficient Vendor A Vendor B Vendor C Qwilt Vendor D Comparison for 20 Gbps Processing and 5 Gbps Video Delivery Solution 23U 18U 14U 14U 2U =
  26. 26. Confidential & Proprietary 26 The First Over the Top (OTT) Live Stream Cache Solution for Network Operators
  27. 27. Qwilt – Confidential Proprietary Confidential & Proprietary 27 Live Streaming Today
  28. 28. Confidential & Proprietary 28
  29. 29. Confidential & Proprietary 29 Live Stream Delivery Technology Landscape Commercial CDN Solutions  Low Available Capacity  Very Expensive  Stop at operator doorstep Lack in-network coverage  No SLA guarantee Telco CDN Solutions  Managed Content Only <10% of Volume  Small Available Capacity Early roll-outs Qwilt Solves Un-Managed and Managed Live Stream Delivery Un-Managed OTT Content Managed Content
  30. 30. Confidential & Proprietary 30 Live Stream Cache  Breakthrough Caching Innovation  Live Stream caching of OTT and managed content  Enhances Qwilt value proposition - Reduce network costs - Increase QoE
  31. 31. Confidential & Proprietary 31 Qwilt Builds Capacity for Live Streaming (Recent results from World Cup) Operator: US Tier-1 Fixed-line Site: ESPN Live Match: US-Belgium Video Ranking: #3 (normally #20) Cache Efficiency: 75%
  32. 32. Confidential & Proprietary 32 Qwilt Builds Capacity for Live Streaming (Taiwan Baseball League) Operator: Taiwan Fixed-Line Site: CPBLTV Video Ranking: #1 (30% of all video) Cache Efficiency: 74%
  33. 33. Confidential & Proprietary 33 On-board Asymmetric Routing Handling (without requiring external switches/SLB) A B Source Destination Source Destination
  34. 34. Online Video Analytics  Video Business Intelligence  Viewing statistics and cache forecasting  Deep video classification engine  L7 media “fingerprinting” techniques  Video Signatures Research Group
  35. 35. Confidential & Proprietary 35 Why Qwilt? Highest Cache Efficiency On-board Deep Video Classification engine Drop in and deploy Seamless, scalable out-of-band insertion Only Unified Solution All-in-one network intelligence, storage delivery Big Power / Small Package 5x performance of first generation caches Leading Edge Video Analytics Instant trending and cache simulation Lowest TCO Simplified operation and smallest footprint
  36. 36. 36 We Need a New Architecture For Video Delivery
  37. 37. Confidential & Proprietary 37
  38. 38. Open Architecture  Net neutral  Scalable  Universal (all content providers)  Level playing field Closed Architecture  Not neutral  Un-scalable  Single / group of content providers  Unfair advantage to few Confidential & Proprietary 38 Video Delivery Architecture: A Tale of Two Alternatives
  39. 39.  Visibility and Control Lies with the content providers  Customer Satisfaction Outsourced BUT operator takes the blame if things go goes bad  Operationally Not feasible to deploy multiple CP caches at the edge Confidential & Proprietary 39 Closed Content Provider “Black Box” Caches
  40. 40. Think five years out: 10-20 dominant content providers Mix of VOD and Live  ISP Edge Facilities not designed for multi-tenant  Consistently applying an offering for “free servers” is not realistic  Would create “haves” and “have nots” impacting smaller content players over large Confidential & Proprietary 40 Closed Architecture DOES NOT SCALE
  41. 41. Open Caching Architecture Transparent Secure Neutral Trusted Universal QoE Focused
  42. 42. Articles on Open Caching Architecture Confidential & Proprietary 42 http://gigaom.com/2014/05/25/ will-cable-operators-cdns-and-isps-make-or-break-the-future-of-online-streaming-video/ http://qwilt.com/the-open-architecture-choice-for-online-video-cach/
  43. 43. Qwilt - Win-Win-Win-Win For Video Ecosystem Qwilt Confidential & Proprietary 43

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