Are you worried of Getting knocked out with an outage? Netmagic Solutions explains how to recover from an IT disaster. Read more!

1. Worried of Getting Knocked Out With an
Outage? Here’s Your Way Out
“43% of companies experiencing disasters never re-open, and 29% close within two years,”
reports consulting firm McGladrey and Pullen. A Gartner study warns, “40% of all companies
that experience a major disaster will go out of business if they cannot gain access to their data
within 24 hours.”
These are scary statistics. Many companies globally have gone through terrible times and have
learned the after-shocks of disaster and outages the hard way.
Take for instance the recent 3-day outage at a leading global smartphone and mobile telephony
company. The outage first affected users in Europe, the Middle East and Africa, and then spread
to the US and India, crippling communication. While the service has been fully restored around
the world, the damage has been done: The outage has hit consumers’ addiction to the

2. smartphone with a vengeance. And it left many wondering if this could be the death knell for the
company’s stronghold on business.
This company has worked 12 years to win the trust of 70 million subscribers. Now, post this
outage, it will have to fully commit to win that trust back. The company’s concerns may lie not
only with angry consumers, but with disgruntled companies too.
Now talk about a leading e-commerce website in India, which was down for more than an hour
in late September, thus crippling its services that cater to millions of people in India.
Then, disaster struck at a leading global IT infrastructure services provider in early August. This
outage was brought about by a lightning strike, which knocked this company’s European cloud
services offline. The strike caused a transformer explosion and fire in the grid of this company’s
electricity supplier, and the same strike also knocked out its backup generators. Call that a
double whammy. Some customers faced this outage for up to two days.
And by the way, this was not the first time this company’s services were affected due to an
outage. In fact, it was the second time within a span of a few months. And ironically, what
angered some customers the most was that while their sites were offline for the best part of the
day the outage struck, the service provider’s main UK site functioned throughout!
In a world where uncertainties abound, the importance of such outages and other disasters that
can hit your IT systems cannot be discounted. The problem is that you cannot bet on never
experiencing a service outage or a natural disaster. It isn’t a practical choice. You just read the
stats, right?
Anyways, even in the face of the most crippling of outages, mission critical and business critical
services must continue to meet their availability expectations. The chance of losing data (and
business) increases with the severity of the outage and it is imperative for business continuity to
have the means and methods in place to ensure the continuity of IT infrastructure in the event of
any disaster.

3. But What Can You Do To Avoid An Outage?
You can’t expect to hold off solving the problems of your clients in case an outage strikes your IT
systems. That will be like taking them for granted.
But what are you doing to prepare for an eventuality like this? Of course your managed orcloud
service provider will give you an assurance that your data and systems will be protected during
any outage of any magnitude, we have lessons in front of us that such promises don’t generally
stand true in case of a black swan event, like a lightning strike on your vendor’s power grid as
well as its power generators.
One way to survive such outages and come out without a major dent to your business’s image is
to build in extra resilience by way of having a backup system. But this comes at a big cost, and
thus may not be the most viable route to avoid all outages.
What then?
What about tying with a service provide that provides that extra safety to your IT systems?
Get The Netmagic Advantage
Outages are part of life, and you need to get used to hearing about them occurring every now
and then. But there’s a way to make your own IT systems safe by using the services of a provider
that has one of the best track records in terms of keeping clients’ data safe and secure and their
systems running even when disasters have struck in the past.
Netmagic is one of India’s leading managed services, cloud services, and disaster recovery services
provider. The company also provides services like Internet Datacenter &Managed Hosting,
Infrastructure Management, Managed Security, Application Hosting, and Messaging &
Collaboration.
With Netmagic’s solid disaster recovery plan and robust data centers in place, you can keep your
systems running smoothly even in the face of the biggest disasters, thus protecting your business

4. against unpredictable losses. Netmagic offers its clients security against natural disasters as well
as systemic ones like accidental deletion of critical data or a system failure on a massive scale.
This means you can respond in a systematic, non-chaotic manner to a disaster, restore the
integrity of your hardware, software and data and resume system operations fast. It also
minimizes any damage to your reputation.
So aren’t Netmagic and its clients also vulnerable to the unseen and unpredictable outages like
the ones we just talked about above?
No, if we go by past experience. Netmagic’s data centers had uninterrupted operations during
major utility Power outages on July 26th, 2005, the day Mumbai received its worst rainfall ever.
Most of our then clients are still with us & each of them has grown by leaps since.
Netmagic provides unmatched SLAs, highly scalable infrastructure, and availability to its clients
and that’s the reason it has long standing relationships with many of them.
After getting to know the real cost of an outage to your business and revenue, you will quickly
realize the importance of having a robust and redundant IT set up and turning to solid third
party vendors like Netmagic providing professional and reliable managed internet datacenter
services including disaster recovery services.
You will get benefits such as near 100% uptime, efficient disaster recovery and business
continuity, elastic bandwidth and smooth running of mission critical application, all at a fraction
of the cost of running an in-house data center facility.
So what are you waiting for? An outage?
Before it can strike you, secure your data and IT systems with Netmagic.
About NTT Communications Corporation
NTT Communications provides consultancy, architecture, security and cloud services to
optimize the information and communications technology (ICT) environments of enterprises.
These offerings are backed by the company’s worldwide infrastructure, including the leading
global tier-1 IP network, the Arcstar Universal One™ VPN network reaching 196

5. countries/regions, and 140 secure data centers worldwide. NTT Communications’ solutions
leverage the global resources of NTT Group companies including Dimension Data, NTT
DOCOMO and NTT DATA.
www.ntt.com | Twitter@NTT Com | Facebook@NTT Com | LinkedIn@NTT Com
About Netmagic Solutions (An NTT Communications Company)
Netmagic, an NTT Communications company, is India’s leading Managed Hosting and Cloud
Service Provider, with 9 carrier-neutral, state-of-the-art data centers and serving more than
1500 enterprises globally. A pioneer in the Indian IT Infrastructure services space - it was the
first to launch services such as Cloud Computing, Managed Security, Disaster Recovery-as-a-
Service and Software-Defined Storage. Netmagic, also delivers Remote Infrastructure
Management services to NTT Communications’ customers across Americas, Europe and Asia-
Pacific region. Recipient of several industry accolades, Netmagic was recently chosen by Frost &
Sullivan for both Third Party Data Center Service Provider of the year and Infrastructure as a
Service Provider of the year at India ICT Awards 2015.
Netmagic is the first cloud service provider in India and in the world, to receive the CSA STAR
certification for Cloud Capability Maturity Model (CCM) version 3.0.1, an industry benchmark
for the specific security requirements of multi-tenant service providers. Besides this, Netmagic
is also empanelled as an IT Security Auditing Organization with CERT-In (Indian Computer
Emergency Response Team).
NTT Communications, world’s largest data center company, has over 140 data centers globally.
NTT Communications is a part of NTT Corporation, Japan – which is ranked 53rd on Fortune
Global 500 list (2014) with annual turnover of USD 112 Bn. With 240,000 professionals in 79
countries, NTT Corporation is the only global partner that supports clients with an integrated
perspective across applications, infrastructure and network.
www.netmagicsolutions.com | Twitter@Netmagic | Linkedin@Netmagic | YouTube@Ne
tmagic