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Netex Webinar | Involucra a tus usuarios con Historias y Desafíos [ES]

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Rodrigo López Cantero y Bea Rúa nos explican cómo crear de forma fácil y efectiva contenidos que enganchan gracias al StoryTelling, la Gamificación y el Diseño de UX.

Published in: Recruiting & HR
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Netex Webinar | Involucra a tus usuarios con Historias y Desafíos [ES]

  1. 1. & Next Generation Learning Platforms
  2. 2. Rodrigo López Cantero Netex México Country Manager Agenda • Introducción • El poder de la narración de historias • La gamificación y la involucración del usuario • La importancia del diseño de usabilidad • learningPlay
  3. 3. El poder de la narración de historias “People think that stories are shaped by people. In fact it’s the other way around…“ Terry Pratchett.
  4. 4. La gamificación aplica elementos de juego en situaciones que no lo son La gamificación y la involucración del usuario
  5. 5. Transformar las escaleras del metro en un teclado de piano en el que cada tecla emite una nota musical aumentó su uso en un 66% 26% de quienes juegan tienen más de 55 años, lo que supone un aumento de solo un 9% en 1999 Cunado un jugador alcanza el máximo premio en un nivel, la dopamine se libera en la misma cantidad, con independencia de la naturaleza del premio El 55% de la gente trabajaría en una empresa que ofreciese los juegos como mecanismo para incrementar la productividad 56% no mostró diferencias entre los juegos y una formación convencional. El 32% prefirió los juegos frente al 5% Involucración
  6. 6. La importancia del diseño de usabilidad “La gente no aprende nada cuando está dormida, y muy poco cuando se aburre“ John Cleese
  7. 7. learningStories
  8. 8. learningStories
  9. 9. Portal Gamificado: tecnología
  10. 10. Contenido Gamificado

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