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7Best Practices ofConversion
Oriented Landing Pages
1. Appealing Headline
 Sums up your offer
clearly and precisely
 Explains what exactly
the visitor will get
 Showcases ...
 Focuses on the value
visitors will get
 Uses short phrases or
bullets to highlight key
features/benefits
 Showcase ben...
 Resonates with the key
message
 Doesn’t distract users
 Adds value to the page
3. Captivating Design
 Is visible above the fold
 Displays optimum
number of form fields
 Asks for relevant
information, enough to
quality le...
 Stand out from rest of
the layout
 Use relevant text. Avoid
vague references, such
as ‘click here’.
 Give precise info...
 Makes your offer
sharable
 Increases lead
generation potential of
the page
 Extend you reach to a
wider audience
6. So...
 Supports credibility of
your offer
 Increases visitors’
confidence
 Builds a trust factor
around your brand
7. Privacy...
First Floor, Tower C,
DLF Infocity,
Rajiv Gandhi Chandigarh Technology Park,
Chandigarh - 160101, UT, India
Phone : +91-17...
7 Best Practices Of Conversion Oriented Landing Pages
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7 Best Practices Of Conversion Oriented Landing Pages

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Follow the 7 best practices to create high-conversion landing pages. Read more to optimize your landing pages now and meet your revenue goals.

Published in: Design, Technology
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7 Best Practices Of Conversion Oriented Landing Pages

  1. 1. 7Best Practices ofConversion Oriented Landing Pages
  2. 2. 1. Appealing Headline  Sums up your offer clearly and precisely  Explains what exactly the visitor will get  Showcases key benefits
  3. 3.  Focuses on the value visitors will get  Uses short phrases or bullets to highlight key features/benefits  Showcase benefits 2. Value-Added Copy
  4. 4.  Resonates with the key message  Doesn’t distract users  Adds value to the page 3. Captivating Design
  5. 5.  Is visible above the fold  Displays optimum number of form fields  Asks for relevant information, enough to quality leads  Guides visitors toward conversion 4. Well Laid-Out Lead Capture Form
  6. 6.  Stand out from rest of the layout  Use relevant text. Avoid vague references, such as ‘click here’.  Give precise information on what to do next  Entice visitors to click 5. Prominent Call-To-Action Buttons
  7. 7.  Makes your offer sharable  Increases lead generation potential of the page  Extend you reach to a wider audience 6. Social Sharing for Extended Reach
  8. 8.  Supports credibility of your offer  Increases visitors’ confidence  Builds a trust factor around your brand 7. PrivacyPolicyLinkto BuildTrust
  9. 9. First Floor, Tower C, DLF Infocity, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101, UT, India Phone : +91-172-431-5000 Fax : +91-172-431-5003 Email : info@netsolutionsindia.com Web : www.netsolutionsindia.com

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