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Expanding Your PPC Keywords List


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Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at and

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Expanding Your PPC Keywords List

  1. 1. Expanding Your Pay Per Click Keyword List
  2. 2. Keyword expansion is one of the most important elements to your pay per click campaign.
  3. 3. Keywords are the link between your products and potential customers!
  4. 4. Campaigns need every variation of a keyword to ensure that a customer might find your site.
  5. 5. It takes a multitude of keywords and variations of them to make a successful campaign.
  6. 6. <ul><li>Trial and Error Some variations of keywords will work well and some will not. Monitor, add, and test your keywords </li></ul>
  7. 7. Broad keyword matches will trigger your ads for any related keywords that you’re bidding on.
  8. 8. However, it is better to have those keywords in your list so that your ads are consistently triggered.
  9. 9. How can I find more keywords? <ul><li>Google Analytics </li></ul><ul><li>Google Adwords Keyword Tool </li></ul><ul><li>Google Search Query Performance report </li></ul>