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You don't have to be Disney to create a storyworld and invite your audience to participate. What does "Transmedia" really mean? And how can non-profits, brands and artists use transmedia methodology to tell great stories and help build and excite new audiences across multiple platforms? Nicole will walk us through her methodology for creating Transmedia storyworlds and will showcase some of her latest work from "Occupy Love's transmedia app "Found Love", to "Hipsterbait" (winner of "Merging Media 2013" for best cross media project).