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VIDEO SEO und VIDEO MARKETING - SEO DAY Präsentation 2013

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Weshalb auch Ihr Unternehmen 2014 nicht an Videomarketing vorbeikommen wird? Das sehen Sie am besten selbst - in der Präsentation "Mit Videos bei Google auf Platz 1".

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VIDEO SEO und VIDEO MARKETING - SEO DAY Präsentation 2013

  1. 1. Expert DAY Christian Tembrink: Mit Videos in Lichtgeschwindigkeit auf Seite 1 bei Google!
  2. 2. Christian Tembrink. Mehr über mich? Vernetze wir uns unter: https://plus.google.com/110902306107100731139/ Seite 2
  3. 3. netspirits entwickelt Online Marketing Strategien. Seite 3
  4. 4. Erst Erfahrung macht gut: Auszug aus den netspirits Referenzen! Seite 4
  5. 5. Passive Konsumenten werden zu aktiven Multiplikatoren! Seite 5
  6. 6. Das reale Leben verschmilz immer mehr mit dem digitalen! Seite 6
  7. 7. Wo das digitale Leben der Deutschen hauptsächlich stattfindet? Seite 7
  8. 8. Mobile Endgeräte fördern Video Konsum enorm! Seite 8 Quelle “2013 Future in Focus – Digitales Deutschland” comScore Studie.
  9. 9. Welche Altersgruppe schaut am meisten Online Videos? Seite 9
  10. 10. YouTube Fakten, die Sie kennen sollten!  3. größte Webseite in DE (Traffic)  2. größte Suchmaschine weltweit  Nach Facebook das 2. größte Social Network weltweit (100Mio. soziale Interaktionen pro Woche). Seite 10
  11. 11. Videos dominieren die Universal Search – Google pusht YouTube! Seite 11
  12. 12. Video Snippets sind EXTREM aufmerksamkeitsstark! Seite 12
  13. 13. Und es kommt noch mehr: YouTube revolutioniert den TV Spot Werbemarkt Seite 13
  14. 14. Aufwand SEO klassisch. 1. • KeyWord Analyse 2. • Themen identifzieren 3. • Content erstellen 4. • Inhalte publizieren 5. • Social Signals / Backlinks Seite 14
  15. 15. Aufwand Video SEO. 1. 2. 3. • KeyWord Analyse • Video erstellen + hochladen • Bewertungen & Comments Seite 15
  16. 16. Die YouTube Trend Map = Tool, um Video Trends abzugreifen. Seite 16
  17. 17. Video Top 5 Ranking: klappt perfekt mit 2-3 Wort Suchabfragen. Seite 17
  18. 18. Egal ob im Reise Bereich... Seite 18
  19. 19. Auf fremde Brand Suchabfragen... Seite 19
  20. 20. Für allgemeinere generische Suchabfragen… Seite 20
  21. 21. Perfekt auch für Longtail AutoSuggest KeyWords… Seite 21
  22. 22. Auch bei Videos rockt Cat Content wie Bolle! Seite 22
  23. 23. Ganz frisch: Test für den Expert DAY – SEO Ranking mit Mini Aufwand. Seite 23
  24. 24. Auch Social Videos ranken… Seite 24
  25. 25. Und prediktive SEO klappt auch perfekt. Seite 25
  26. 26. Auch das Hummingbird Update mag Videos … Seite 26
  27. 27. Nicht alles, was als Video rankt, ist wirklich ein Video! Seite 27
  28. 28. Mit Hangouts on AIR in unter 60 Minuten auf Platz 1. Seite 28
  29. 29. Videos können einfach erstellt werden, auf gute Idee kommts an! Was Google als Videos ranken lässt:  Slideshows (ohne Ton!): http://www.youtube.com/watch?v=B7Ta5Iur8RI  Fotos – minimal animiert: http://www.youtube.com/watch?v=oqhvvoDLftk  Screencasts & Hangouts on Air… Seite 29
  30. 30. Probiert die Möglichkeiten von YouTube am besten direkt aus! Seite 30
  31. 31. Ranking Varianten – Dank Videos gleich doppelt auf Seite 1! Seite 31
  32. 32. Oder YouTube Video Ranking auf Webseite „übertragen“. Seite 32
  33. 33. Webseite, YouTube und G+ sauber koppeln… Seite 33
  34. 34. Alternative zu SEO: Video SEA – z.B. in bezahlten Shoppable Videos… Seite 34
  35. 35. Fazit meiner Session zum Video SEO:  Videos ranken schnell  Videos könnt Ihr ganz einfach erstellen.  Mit ein bisschen Onpage und einem auf Interaktion ausgelegten Video in NULL,NIX Seite 1 Ranking! Seite 35
  36. 36. Feuer frei für Eure Fragen! Stellt diese an Christian Tembrink via: - Google+ - YouTube - Facebook - Oder per Mail an c.tembrink@netspirits.de www.netspirits.de

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