1 Authoritative,stable managed dimension ! Managed information and enterprise applications. ! Owned by Communication. ! At this stage, it is called the “intranet”. ! Structured according to the organizational structure with control and clear, distinct “territories” and responsibilities.
1 2 Authoritative, StructuredAuthoritative, stablemanaged dimension stable managed collaboration dimension dimension ! The arrival of digital platforms for structured project collaboration brings “real work” to the digital workplace. ! Goals become productivity & efficiency. ! Business and IT work together to meet operational needs by creating collaborative platforms. ! Competition starts between the “intranet” and the “collaborative platform”.
1 2 3 Social collaboration Structured dimensionAuthoritative, stable Authoritative, stable collaborationmanaged dimension managed dimension Authoritative, Structured dimension stable managed collaboration dimension dimension ! The arrival of “social media” in the enterprise brings disruption. ! People are empowered, potentially. ! Traditional roles of management, HR, IT and Communication are challenged as people begin to self-declare and self- organize. ! However, social stays in its own corner, isolated from “real work”.
1 2 3 4 Social collaboration dimensionAuthoritative, stable Authoritative, stable Structuredmanaged dimension managed dimension collaboration dimension Structured Authoritative, stable collaboration managed dimension dimension Mobile dimension ! The convergence of the 3 dimensions goes beyond disruption to transformation. ! Social collaboration impregnates the enterprise facilitating visibility of work, openness, efficiency and accountability. ! The digital workplace mode requires leadership rather than management. It is built on : “freedom within a framework”. ! Self-organizing communities have strong inﬂuence over work and decisions.
“Digital WorkplaceTrends 2013”Purchase the report.www.digital-workplace-trends.com.
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