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Digital workplace, a transformational framework

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Digital workplace, a transformational framework

  1. 1. The  digital  workplace  -­‐  a   transforma6onal  framework Jane  McConnell Intranets  &  Digital  Workplaces  -­‐   Strategy  &  Governance ns niz atio orga wide 456 world IOM  Summit,  Cologne,  June  2012 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  2. 2. 2 •  What  is  the  Digital  Workplace? •  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership •  3  reali6es  and  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  3. 3. Jane  McConnell Intranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance 14  years  of  consul/ng Direct,  hands-­‐on  clients: United Nations – Secretariat (NY) UNAIDS (Geneva) Department of Peacekeeping (NY) UN High Commissioner for Refugees (Geneva) Intl. Federation Red Cross (Geneva) - - - - - - - - - Amadeus (Madrid) EDP (Portuguese Electricity Co.) Novartis (Basel) ArcelorMittal (Luxembourg) Ericsson (Stockholm) Océ (Holland) AGF (Paris) Essilor (Paris) OMV-Petrom (Vienna) Areva T&D (Paris) Gemalto (France) Pernod-Ricard (Paris) Arup (London) GDF Suez (Paris) PPR (Paris) Alcatel-Lucent (Paris) Georgia-Pacific Europe (UK, France) RATP (Paris) Alstom Group (Paris, Switzerland) GlaxoSmithKline (Belgium) SNCF (Paris) Bayer (France) IKEA (Sweden) Suez Environnement (Paris) Boehringer Ingelheim (Germany) Lagardère (Paris) Telenor (Oslo) E.D.F. (Paris, French Electricity Co.) Neopost Industries (Paris) Total (Paris) Nokia (Helsinki) UPM (Helsinki) digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  4. 4. Jane  McConnell Intranets  &  Digital  Workplaces  -­‐  Strategy  &  Governance 6  years  of  research "The  defini4ve  source  of   Annual  report  since  2006 data  on  how  Intranets   are  evolving  in   enterprises.” ns Tony  Byrne,  Analyst,   ni z atio orga wide The  Real  Story  Group 456 world “Unique  in  the  industry;  true  insight  and  perspec4ve.”                                                                        Paul  Miller,  CEO  of  the  global  Intranet  Benchmarking  Forum "Jane  McConnell  is  the  undisputed  thought-­‐leader  on  global  intranets  today.”                                                                  James  Robertson,  Designing  Intranets:  crea4ng  sites  that  work" digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  5. 5. An  eco-­‐system  of  digital  and  web-­‐based  tools   and  places  that  people  use  to  do  their  jobs Workforce Partners, clients Public Social collaboration (real-time, constant movement, unpredictable) DISCOVER, DISCUSS Managed (authoritative, stable, reference) REFER, DO Structured collaboration (creative, coordinated, goal-oriented) WORK, CREATE + the mobile dimension (anytime, anywhere, any device)
  6. 6. 3rd shift the mobile dimension (anytime, anywhere, any device) structured collaboration 1st shift social collaboration Productivity & efficiency 2nd shift Project collaboration Transparency Defined organization Networked collaboration Self-organization October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  7. 7. 7 The digital workplace raises fundamental questions for digital managers leaders digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  8. 8. 8 How to embed the digital workplace in the organization? Examples... •  Integrate  into  business  processes  and  ac/vi/es •  Serve  the  customer-­‐facing  workforce •  Make  it  part  of  job  objec/ves digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  9. 9. Social and mobile are changing the game, giving 9 people more freedom. How do we get the right balance between the “framework” and “freedom”? Challenges:   •  How  to  get  “obligatory”  content  and  messages  to   everyone? •  How  to  prevent  fragmenta/on  and  the  crea/on  of   thousands  of  “mini  silos”? digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  10. 10. 10 Who is the “legitimate” owner of the digital workplace? Responsible  for  defining  and  ensuring... •  The  mission:  what,  for  whom •  Decision-­‐making  roles:  clarity •  High-­‐level  strategy:  how  to  get  there digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  11. 11. 11 Decision-­‐making  is   fragmented digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  12. 12. 12 1.  Build  a  holis/c  view •  Get  your  organiza/on  to  see  the  “big  picture” •  This  requires  a  degree  of  coherent  decision-­‐making   across  the  organiza/on. Informal   Formal   coordina/on  of   decision-­‐making   different  “owners” Digital  Board digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  13. 13. 13 Stakeholders  are  losing   control   digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  14. 14. Losing control Communication IT HR • the message • the toolset • profiles • the target • the users • expertise • personal • the timing • the rollout branding October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  15. 15. 15 2.  Support  stakeholders •  Work  through  key,  poten/al  “obstacles”  that  risk   weakening  the  transforma/on Communication IT HR • interactive • portfolio of • rich profiles & communication tools & self & feedback purposes description digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  16. 16. 16 The  digital  workplace  is   an  enabler  that   facilitates  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  17. 17. 17 3.  Lead  change 1.  Establish  a  sense  of  urgency 2.  Form  a  powerful  guiding  coali/on 3.  Create  a  vision 4.  Communicate  the  vision 5.  Empower  others  to  act  on  the  vision 6.  Plan  for  and  create  short  term  wins 7.  Consolidate  improvements  and  produce  more   change 8.  Ins/tu/onalize  new  approaches 8  steps  for  leading  change Jean  P.  KoTer,  Harvard  Business  School,   Author  of  best-­‐selling  “Leading  Change” digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  18. 18. 18 3.  Lead  change Frequently missing 1.  Establish  a  sense  of  urgency 2.  Form  a  powerful  guiding  coali/on steps 3.  Create  a  vision 4.  Communicate  the  vision 5.  Empower  others  to  act  on  the  vision 6.  Plan  for  and  create  short  term  wins 7.  Consolidate  improvements  and  produce  more   change 8.  Ins/tu/onalize  new  approaches digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  19. 19. 19 •  What  is  the  Digital  Workplace? •  Fundamental  ques6ons  -­‐  Embedding  into  the  organiza6on  -­‐  Balance  between  freedom  and  framework  -­‐  Ownership •  3  ac6on  areas:  -­‐  Build  a  holis6c  view  -­‐  Support  stakeholders  -­‐  Lead  change digital-workplace-trends.com netjmc.com/blog twitter: @netjmc
  20. 20. Jane McConnell Intranets & Digital Workplaces - Strategy & Governance Get in touch! www.netjmc.com/blog www.digital-workplace-trends.com twitter @netjmc jane@netjmc.com cell +33 (0)6 12 03 66 34 (in France) LinkedIn group “NetJMC&Co” with 700 practitioners digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

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