Are You Being Anti-Social


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NetIQ's David Mount examines the rise of Social Media networks as identity brokers / providers. Using as the case study, David shows how it is easier to engage customers and give them personalized service or web experience. At the same time increasing customer satisfaction, participation, and decreasing desertion.

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  • Business to Consumer and Government to Citizen challengesInteraction ExamplesFacebook – Retrieve a user's friend listShare/Recommend - allow them the opportunity to share or recommend their experience or perspective about your product or servicesParticipate – allow a customer to comment on a piece of content on your websiteYahoo – Full nameEmail addressGenderContact list
  • Product Requirements -Priority One:Facebook OAuth authentication If already logged into Facebook or Google, SSO is expected Must have reporting on number of unique users per month, quarter, year, with information about their id and type Must Audit failed authentications and retries.... (not sure what that really means for facebookauth)Priority Two:Twitter, Yahoo, OpenID and other Social logins Use OAuth attributes to set roles for policy decisions (Facebook group, address etc.) Sync trust between different social sites
  • Are You Being Anti-Social

    1. 1. Are You Being Anti-Social? David Mount Technical Director – UK & Ireland
    2. 2. Some Statistics
    3. 3. Approximate Number of UK Social Media Subscribers 34M 33M 11M 3 © 2012 NetIQ Corporation. All rights reserved.
    4. 4. Average Number of Social Media Accounts per Internet User 2 4 © 2012 NetIQ Corporation. All rights reserved.
    5. 5. Average Number of Online Accounts, per Internet User 24 40 5 © 2012 NetIQ Corporation. All rights reserved.
    6. 6. Social Networks will Become Identity Brokers/Providers “By end of 2015 30% of all new retail customer identities will be based on social network identities. Today identity is delivered by the enterprise. If you look at business partners and customers, identities may come from somewhere else. In a decade or so depending on the mobility of the social media environment and our ability to build an enterprise-class shell around that identity, they could become the dominant identity providers.” - Earl Perkins, Gartner analyst 6 © 2012 NetIQ Corporation. All rights reserved.
    7. 7. B2C & G2C Challenges The need for more effective interactions More effective B2C or G2C interactions • • Self registration – the business avoids requiring form fill requests, which has a 87% drop rate • 7 Convenience – customers don’t have to remember site specific credentials to login Personalization – customize content based on identity related information: past purchases; Facebook, etc. © 2012 NetIQ Corporation. All rights reserved.
    8. 8. Why shouldn’t we be Anti-Social?  Government/Customer Information Portals –  Information access needs identity not security Customer Involvement and feedback – Increased customer engagement by not requiring site or vender specific accounts – Increase citizen involvement and feedback – Data collection Customer Resource Management  – Link customers to their Social Identity to provide enhanced support channels  Storefronts – –  8 Personalization No need for customer to fill out a form with information which can already be provided as a result of a Social Login Multiple Accounts for a single Identity © 2012 NetIQ Corporation. All rights reserved.
    9. 9. Case Study –
    10. 10. Lightly Secured Customer Facing Portal – the questions “Why do I have to create another *#@&! account just to book a tennis court?” The Resident “How do I allow access from multiple social logins, directories and SAML IDPs?” “How do I provide graded access for anyone; minimal identities; validated identities; and employees?” “How do I support identity without having to pay for directory licenses?” The CIO The Admin “How do I personalise the experience?” The User Experience Expert 10 © 2012 NetIQ Corporation. All rights reserved. “How do I meet our compliance requirements?” The Auditor
    11. 11. Social Federation for OAuth Token 11 © 2012 NetIQ Corporation. All rights reserved. Consumer Federation
    12. 12. Social Federation for Secure Resources Public Resources is a site composed of information from other webservices, secure, publi c, and semi public. 12 © 2012 NetIQ Corporation. All rights reserved. Social Access Secure Identity Enabled Web Services Non Identity based information and services, optimized for speed Personalized Web content, requires only simple consumer authentication or NYC.ID
    13. 13. Learn more about NetIQ’s Social Sign-On solutions at: