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Big Movies, Big Data

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Big Data, Big Movies. Find out how data lands the lead role in every film: http://nt-ap.com/1rTDdaA

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Big Movies, Big Data

  1. 1. Big Movies, Big Data Blockbusters are getting bigger, thanks to greater data demands during production, such as elaborate computer-generated imagery (CGI) effects, 3D cinematography, and localized versions, as well as the size of the end product, including 3D, 4K, and IMAX releases. Take a look at how data plays a starring role in every part of movie making. Forecasts predict the entertainment industry's total annual data production will reach PB Market Research Film studios look to in-depth analytics to project how a film will perform before it even enters production. One model for predicting a film’s performance incorporates 12 variables2: 1. Total and weekly movie attendance 2. Genre 3. Country of origin 4. Age rating 5. Competitors 6. Director 7. Actors/actresses 8. Advertising spending 9. Number of copies at release time 10. Reviews 11. Sequel existence 12. Date of release or seasonality In Production Visual effects and 3D animation studios are now using 10s of thousands of compute cores to render scenes for their movies. Uncompressed 2K frames (similar to HD) are 12 MB, for a total of 288 MB per second.4 & 5 Uncompressed 4K frames (similar to Ultra HD) are roughly 40 MB. That's about 1 GB per second. A typical two-hour movie yields 20 hours of source content, adding up to more than TB of data.7 50 4,096 pixels = 8.8 million pixels 2,160 pixels Each frame In Theaters A modern blockbuster is distributed to theaters on hard drives or via satellite, rather than on film reels.3 At Home Thirty years ago, bringing movies to homes was as simple as producing a VHS version and a TV edit. Now home viewing takes hundreds of forms, appearing on a wide range of services and platforms. Today a movie file can range from 150 MB for a version streaming on a mobile phone to GB for a 3D HD Blu-ray edition.8 & 9 Home streaming services like Netflix compress films to over 100 different versions to accommodate different bandwidths, devices and languages.8 Source Links: 1 http://www.tomcoughlin.com/Techpapers/M&E%20Storage%20Report%20Brochure,%202012,%20070812.pdf 2 http://www.academia.edu/4469156/A_forecasting_system_for_movie_attendance 3 http://www.cnn.com/2013/05/31/tech/innovation/digital-film-projection/ 4 http://www.datacenterknowledge.com/archives/2009/12/22/the-data-crunching-powerhouse-behind-avatar/ 5 http://www.information-management.com/newsletters/avatar_data_processing-10016774-1.html 6 http://www.businesswire.com/news/home/20141106005562/en/Research-Markets-Global-Box-Office-Market-Outlook 7 http://www.hds.com/assets/pdf/it-is-getting-cloudy-for-media-and-entertainment-storage-esg-market-brief.pdf 8 http://www.businessweek.com/printer/articles/115772-netflix-reed-hastings-survive-missteps-to-join-silicon-valleys-elite 9 http://electronics.howstuffworks.com/blu-ray.htm 10 http://web.forret.com/tools/video_fps.asp?width=4096&height=2160&fps=24&interlace=on&depth=12&title=Digital+Cinema+4K 87,000 by 2017, a 4X increase in just five years.1 Studios distribute multiple versions of a film simultaneously, often including 3D and IMAX versions. Different cuts are custom-tailored to audiences in different regions and countries, in many cases including entire original scenes.6 2X3D films consume as much data as 2D because they essentially contain two copies of the movie — one for each eye.7 54

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