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Science and Social Media: The Importance of Being Online


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This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).

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Science and Social Media: The Importance of Being Online

  1. Science and Social MediaThe Importance of Being Online Christie Wilcox University of Hawaii at Manoa Hawaii Institute of Marine Biology Twitter: @NerdyChristie Facebook:
  2. Twitter Hashtags #NISBRE2012 #SNFS
  3. 28%... the percentage of Americans which pass a basic science literacy test.
  4. “When I was in high school, if you were in the "so-called" pre-college curriculum, you had to take four years of science and fouryears of math - a waste of my time, a waste of my teachers time and a waste of space.” Former U.S. Senate Majority Leader Trent Lott
  5. AlbertStephen Marie Einstein?Hawking! Curie?
  6. "The scientific community needs tounderstand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency" Rick E. Borchelt, Lynne T . Friedmann, & Earle Holland Managing the Trust Portfolio: Science Public Relations and Social Responsibility
  7. The Paywall
  8. The Jargon Wall
  9. Where do you get most of your news about national and international issues? PEW Research Center, Dec 2010
  10. Where do you get information on specific scientific issues?The Internet is the mainsource of information forlearning about specificscientific issues such asglobal climate change orbiotechnology University of Chicago, National Opinion Research Center, General Social Survey (2008)
  11. 57% of Americans say they talk to people online more than they do in real life.
  12. 100 90 80On a Social Network? 70 60 50 40 30 20 10 0 Average American Scientists .
  13. Highly Cited Low/No Tweets Highly Tweeted
  14. >12,000 pageviews... in a week.
  15. Two words:Personal
  16. “One of the things I hear most frequently about a new hire is howdisturbing it is that he doesn’t have a web presence. Something must be wrong, right?” Danah Boyd Assistant Professor, NYU; Visiting Researcher, Harvard Law
  17. Don’t trust my word on it…
  18. “I view it as a fundamental part of my job as a scientist and aneducator. I use social networking to follow the literature, to do outreach, to communicate with colleagues, etc.”
  19. “If you have, say, a thousand followers on Twitter, that’s like talking to a large auditorium every time you tweet something about your science: a powerful tool indeed. A direct line like that means thescientist can ensure that their science is accurately portrayed and that they have an opportunity to share with the public the personal passion that drives them to science in the first place.”
  20. “A new generation of young researchers has grown up with an ever-present Internet. Publishers have been quicker thanacademics to react to this new world, but scientists must catchup. Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.”
  21. What is New Media?A Map of the Online Landscape
  22. Web 1.0 Web 2.0250,000 sites 80,000,000 sites Collective Intelligence User Generated Content 45 million users 1 billion + users 1996 2006
  23. Dont think you need to be on Facebook? 72% 48% 3 million links of internet use it as their primary shared every users are. news source hour
  24. Dont think you need to be on Twitter? 1 500 5,530 billion new tweets per second million userstweets every 3 during the Japanese per day days earthquake & tsunami
  25. "The qualities that make Twitter seem inane andhalf-baked are what make it so powerful." Jonathan Zittrain Harvard University Law professor and Faculty Co- Director, Berkman Center for Internet and Society
  26. 5,106 Tweets Per Second
  27. >80, 48 hours.
  28. Every Journey Starts With The First StepDIY New Media