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Science and the Public    Why Every Lab Should Tweet
“…if scientists could communicate more in their    own voices—in a familiar tone, with a less specialized vocabulary—would...
28%
28%... the percentage of Americans which   pass a basic science literacy test.
It’s about trust.
"The scientific community needs to           understand what ethical       practitioners of public relations     have long...
The Paywall
The Jargon Wall
Can you name a living scientist?
Albert     Marie Curie?Einstien?
StephenHawking!
57% of Americans say they talk to people online more   than they do in real life.
Where do you get most of your newsabout national and international issues?               TV     Newspaper       Internet  ...
Where do you get most of your newsabout national and international issues?               TV     Newspaper       Internet  ...
Where do you get information on      specific scientific issues?                                                          ...
"Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web sit...
18-29 yrs   30-49 yrs   50-64 yrs    65+ yrs                           90% that use Social Media                          ...
Dont think you needto be on Facebook?
Dont think you needto be on Facebook?72%of internetusers are.
Dont think you needto be on Facebook?72%               48%of internet       use it as theirusers are.    primary news source
Dont think you needto be on Facebook?72%                48%                  3                                   million l...
"The qualities that makeTwitter seem inane and half-baked are what makes it so          powerful."                      Jo...
Dont think you need          20            to be on Twitter?                  0Tweets per day, in millions                ...
"The essentials of whattwitter does is an integralpart of the news system of         the future."                        D...
Dont think you need to be on Google+?
"Savvy scientists must increasingly engage withblogs and social media... Even if you choose not to  blog, you can certainl...
>12,000 pageviews... in a week.
>12,000 pageviews... in a week....papers with media exposure receive 28% more                    citations
Graduate Students
Why am I talking to     you?
Why am I talking to     you? Youre the bestchoice for the job
"The in depth knowledge of their system and   details of field observations, experiments,     conversations with colleague...
"Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message tha...
What the public thinks scientists look like...
... what scientistsactually look like!
You want broader    impacts?
You want broader    impacts? I got yer broaderimpacts right here.
>80,000pageviews.
Reach New Audiences Globally...               ...and locally
(you should practice your mad skillz, too)
Two words:Personal Branding.
“One of the things I hear most frequently about a new hire is howdisturbing it is that he doesn’t have a web presence. Som...
Dont take my word for it...In 2007...• 50% saw blogs, discussion groups, online communities, and social  networking as ben...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
Dont take my word for it...
"Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly,...
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
Science and the Public: Why Every Lab Should Tweet
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Science and the Public: Why Every Lab Should Tweet

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“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Science and the Public: Why Every Lab Should Tweet

  1. Science and the Public Why Every Lab Should Tweet
  2. “…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range ofpeople understand them better? Would their work be better understood by the general public,policy-makers, funders, and, even in some cases, other scientists?” - Alan Alda
  3. 28%
  4. 28%... the percentage of Americans which pass a basic science literacy test.
  5. It’s about trust.
  6. "The scientific community needs to understand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency" - Rick E. Borchelt, Lynne T . Friedmann, & Earle HollandManaging the Trust Portfolio: Science Public Relations and Social Responsibility
  7. The Paywall
  8. The Jargon Wall
  9. Can you name a living scientist?
  10. Albert Marie Curie?Einstien?
  11. StephenHawking!
  12. 57% of Americans say they talk to people online more than they do in real life.
  13. Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
  14. Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
  15. Where do you get information on specific scientific issues? Don’t know 2% Family/Friends/Colleagues 2% Radio 1% Internet 54% The Internet is the main Newspapers & Magazines 10%source of information for learning about specific Books 7%scientific issues such asglobal climate change or biotechnology TV 21% University of Chicago, National Opinion Research Center, General Social Survey (2008)
  16. "Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web site and then maybeyour Facebook page, and, if interested, they will follow you on Twitter. If you’re not there, neither will they be—and you’ve lost them at a critical point of contact." - Kea Giles Managing Editor at the Geological Society of America
  17. 18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media 67.5 45 22.5 0 2005 2008 2009 2010
  18. Dont think you needto be on Facebook?
  19. Dont think you needto be on Facebook?72%of internetusers are.
  20. Dont think you needto be on Facebook?72% 48%of internet use it as theirusers are. primary news source
  21. Dont think you needto be on Facebook?72% 48% 3 million linksof internet use it as their shared everyusers are. primary news source hour
  22. "The qualities that makeTwitter seem inane and half-baked are what makes it so powerful." Jonathan Zittrain Harvard University Law professor and Faculty Co-Director, Berkman Center for Internet and Society
  23. Dont think you need 20 to be on Twitter? 0Tweets per day, in millions 0 15 0 50 10 0 2007 2008 2009 2010 2011
  24. "The essentials of whattwitter does is an integralpart of the news system of the future." David WinerHarvard University Research Fellow and former Wired Magazine Editor
  25. Dont think you need to be on Google+?
  26. "Savvy scientists must increasingly engage withblogs and social media... Even if you choose not to blog, you can certainly expect your papers andideas will increasingly be blogged about. So there it is—blog or be blogged." - Paul Knoepfler, UC Davis, in a comment in NatureNews
  27. >12,000 pageviews... in a week.
  28. >12,000 pageviews... in a week....papers with media exposure receive 28% more citations
  29. Graduate Students
  30. Why am I talking to you?
  31. Why am I talking to you? Youre the bestchoice for the job
  32. "The in depth knowledge of their system and details of field observations, experiments, conversations with colleagues and an extraordinary breadth of literature gives thescientist a pool of knowledge to draw from that often is unmatched by most science communicators." - Kevin Zelnio, blogger for Scientific American
  33. "Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message that science is uncool, the domain of geeks and nerds." - PZ Myers, Associate Professor at University of Minnesota, Morris
  34. What the public thinks scientists look like...
  35. ... what scientistsactually look like!
  36. You want broader impacts?
  37. You want broader impacts? I got yer broaderimpacts right here.
  38. >80,000pageviews.
  39. Reach New Audiences Globally... ...and locally
  40. (you should practice your mad skillz, too)
  41. Two words:Personal Branding.
  42. “One of the things I hear most frequently about a new hire is howdisturbing it is that he doesn’t have a web presence. Something must be wrong, right?” - Danah Boyd Assistant Professor, NYU; Visiting Researcher, Harvard Law
  43. Dont take my word for it...In 2007...• 50% saw blogs, discussion groups, online communities, and social networking as beneficial to sharing ideas with colleagues• 85% thought social media affected their decision-makingWithin 5 Years...• > 50% “play a key role in shaping nearly all aspects of research workflow”• < 25% “have a major influence on grant application and funding”• > 25% “have a major influence on finding jobs”
  44. Dont take my word for it...
  45. Dont take my word for it...
  46. Dont take my word for it...
  47. Dont take my word for it...
  48. Dont take my word for it...
  49. Dont take my word for it...
  50. Dont take my word for it...
  51. "Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly, withstories, imagination, even with humor . But most of all, in your own voice." - Alan Alda

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