Agency Primer: iPad Development for Advertisers & Marketers

2,077 views

Published on

The Nerdery gives the what's up and the low down on developing for the iPad.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,077
On SlideShare
0
From Embeds
0
Number of Embeds
115
Actions
Shares
0
Downloads
74
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide





  • Speed
    New Apps


  • 70 days to sell the first million iPhones


  • Explain what an iPad only app is










  • Mention the time that it takes to enroll in each




  • Agency Primer: iPad Development for Advertisers & Marketers

    1. 1. A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
    2. 2. Questions? Send questions to mark.malmberg@nerdery.com
    3. 3. We partner with advertisers, marketers and other people with big plans to build award- winning interactive projects.
    4. 4. Jon Rexeisen Programmer, Apple Alpha Nerd
    5. 5. Meet iPad
    6. 6. Meet iPad
    7. 7. History iPad announced January 2010 WiFi models went on sale April 3, 2010 WiFi + 3G models available April 30, 2010
    8. 8. Sales and Buzz Estimated 300,000 sold the first day 121,135 Tweets about iPad 26,668 Tweets in one hour 450,000 sold in first 5 days Most aged 18 - 25, interested in popular culture
    9. 9. New Project Starts iPhone Android iPhone Android BlackBerry iPad BlackBerry 4% 18% 22% 1% 10% 67% 78% February & March 2009 2010 Data from Flurry.com
    10. 10. Apps iPad Only Universal Apps iPad + iPhone Apps iPhone only apps
    11. 11. iPad Apps
    12. 12. iPad Only Apps
    13. 13. iPad Only Apps
    14. 14. Universal Apps
    15. 15. Universal Apps
    16. 16. Universal Apps
    17. 17. iPad and iPhone
    18. 18. iPad and iPhone
    19. 19. iPad and iPhone
    20. 20. iPhone Only Apps
    21. 21. Costs iPad only is comparable to iPhone Universal apps add 15%-25% All iPhone apps now developed are tested on iPad
    22. 22. Developer Program $99 for individual $99 for company $299 for enterprise Can take up to 5 weeks to be approved Meant for developers
    23. 23. Application Submission Rules Don’t add obscenities, pornography, etc Follow Apple Human Interface Guidelines Don’t collect data without user’s consent Don’t write malicious software
    24. 24. iPhone OS 4.0 Multitasking iAds
    25. 25. Questions?

    ×