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Battle of the Fanboys: Apples & Androids - A Nerdery Interactive Primer

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Battle of the Fanboys: Apples & Androids - A Nerdery Interactive Primer

  1. 1. #MOBILENERDS
  2. 2. MATT TONAKCOMMUNITY MANAGER #MOBILENERDS
  3. 3. THE NERDERYHOURS WORKED SINCE 2003 PROJECTS DOGS IN OUR OFFICE BIKE COMMUTERS999,977 4882 TWENTY- 6HOURS WORKED, LAST 12 MONTHS EIGHT AVERAGE JANUARY TEMPERATURE º PEOPLE WHO WORK AT THE NERDERY TWO HUNDRED NINTY-NINE FOUR WE PARTNER WITH CREATIVE MINDS AND BIG THINKERS TO ENGINEER AND EXECUTE THEIR INTERACTIVE PROJECTS HTTP://WWW.NERDERY.COM TWITTER: @THE_NERDERY #MOBILENERDS
  4. 4. HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting appOn Twitter @The_NerderyUse the #mobilenerds hashtagSend us an email at primers@nerdery.com #MOBILENERDS
  5. 5. BATTLE OF THE FANBOYS APPLES & ANDROIDS #MOBILENERDS
  6. 6. INTRODUCTIONS JON REXEISEN  #MOBILENERDS
  7. 7. INTRODUCTIONS ANDREW WATSON #MOBILENERDS
  8. 8. USERS #MOBILENERDS
  9. 9. USERS: GENERALIZATIONS ANDROID iOS 67% more likely to have income greaterSkews 18-34 than 200k More likely to prefer sleek, lessMore likely to prefer full featured device featured device100% more likely to be a PC user 100% more likely to be a Mac user31% more likely to be a late adopter 50% more likely to be an early adopter #MOBILENERDS
  10. 10. MARKETSHARE #MOBILENERDS
  11. 11. MARKETSHARE: DEVICES ANDROID iOSMore total device activations iPhones are the top 3 selling devicesTablet support is still in young 39 million iPads sold 10 billion apps sold as of Jan 201110 billion apps sold as of Jan 2012 Countdown to 25 billion currently1 billion apps downloaded per month 1 billion apps downloaded per month #MOBILENERDS
  12. 12. MARKETSHARE: TOP FREE APPSPOSITION ANDROID iOS 1 2 3 4 5 #MOBILENERDS
  13. 13. MARKETSHARE: TOP PAID APPSPOSITION ANDROID iOS $0.99 $0.99 1 $2.89 $0.99 2 $0.99 $0.99 3 $6.58 $0.99 4 $5.99 $0.99 5 #MOBILENERDS
  14. 14. OPENNESS #MOBILENERDS
  15. 15. OPENNESS: ANDROIDWhat is “Open”?• Freedom of devices• Freedom of rooting• Freedom of markets• Releasing of Source Code #MOBILENERDS
  16. 16. OPENNESS: IOSWhat isn’t “Open”?• Google apps• Software updates• Freedom of markets• Releasing of Source Code #MOBILENERDS
  17. 17. USER INTERFACE #MOBILENERDS
  18. 18. USER INTERFACEHUMAN INTERFACE GUIDELINES, AHOY ANDROID DON’T PUT THE SAME DESIGN ON BOTH PLATFORMS iOSBe mindful of hardware buttons More customizability iOS 5Context aware menus Be mindful of iCloudLong press is now for multi-select Leaving the application for Facebook is OKStyle and HIG aren’t required but spelled out Use built in Twitter functions #MOBILENERDS
  19. 19. DEPLOYMENT #MOBILENERDS
  20. 20. DEPLOYMENT: THE DIFFERENCE ANDROID iOS$25 one time $99/yearPublishing instantaneously 5 day review process Possible rejections if you don’t followNo rejections the guidelinesMultiple markets have different rules Only one marketplace(Amazon, no marketplace, etc)Linking and Discoverability Linking and Discoverability #MOBILENERDS
  21. 21. THE FUTURE #MOBILENERDS
  22. 22. THE FUTUREWHERE IS THE PLATFORM GOING TO BE IN 2013? ANDROID iOSMarket is going to become more lucrative Better sharing supportHigh profile games User interface largely to stay the same Apple will continue to sell theContinued device fragovation #1 and #2 best selling phonesOS fragmentation going to get better Possible move into new marketsContinued growth in tablets #MOBILENERDS
  23. 23. HUG IT OUT #MOBILENERDS
  24. 24. HUG IT OUT: WHY CAN’T WE BE FRIENDS• Always have a mobile strategy Apple sold more iOS devices were sold in 2011 than all the Macs it sold in 28 years.• Embrace the platform and users• iOS doesn’t have to lose for Android to win• Industry is changing - it’s going to be exciting. #MOBILENERDS
  25. 25. QUESTIONS?Using the questions panels in the GoToMeeting appOn Twitter @The_NerderyUse the #mobilenerds hashtagSend us an email at primers@nerdery.comMore answers online at http://nerdery.com #MOBILENERDS
  26. 26. #MOBILENERDS

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