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Agency primer-facebook-v3

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Agency primer-facebook-v3

  1. 1. FACEBOOK AGENCY PRIMER SERIES
  2. 2. THE NERDERY We help our partners get big ideas out of their heads and onto their clients’ websites Website: www.nerdery.com Twitter: @the_nerdery
  3. 3. PRESENTERS
  4. 4. ANNETTE SOFTWARE DEVELOPMENT MANAGER What was your first job? Front yard entrepenuer.  I sold lemonade, hand drawn tattoos, potato stamps and anything else I could collect coins for.  I also did PR work for the neighborhood circus.
  5. 5. KONR SENIOR PROGRAMMER What is your earliest computing or internet memory? I got my first computer when I was eight and by age ten I was programming in qBasic. I remember following the programming tutorial for using the random number generator, and my program generated the EXACT SAME random numbers that the printed manual did. It blew my mind. That was my first experience with psuedo-random number generators.
  6. 6. WHY FACEBOOK APPS? Bring existing apps Customer into Facebook engagement Harvest social Drive traffic to relationships website Bring a brand into Reputation Facebook Management
  7. 7. TOOLBOX
  8. 8. WHAT’S IN AN APP?
  9. 9. ABOUT PAGE
  10. 10. PROFILE TAB
  11. 11. CANVAS PAGE
  12. 12. OTHER PLACES AN APP SHOWS UP
  13. 13. APPLICATION DIRECTORY
  14. 14. BOOKMARKS
  15. 15. NEWS FEED
  16. 16. “LIKE”
  17. 17. LIKE BUTTON Can be in an application or an external website The user likes a URL Is similar to liking a profile (which used to be “become a fan”)
  18. 18. OPEN GRAPH META TAGS
  19. 19. LIKE FEED
  20. 20. INVITE YOUR FRIEND TO JOIN THE APP
  21. 21. FRIENDS WILL RECEIVE THE REQUEST AND HAVE THE OPPORTUNITY TO RESPOND
  22. 22. STREAM PUBLISHING “POST TO MY WALL”
  23. 23. USERS NEED TO OPT-IN TO SHARE AND CUSTOMIZE THEIR POST
  24. 24. APPEARS ON THE USER’S WALL, AND THEIR FRIENDS’ STREAM
  25. 25. GRAPH API
  26. 26. AVAILABLE PROFILE CONTENT Users Applications Notes Pages Status Messages Check-ins Events Photos Groups Videos This includes the relationships between and extended data of all of these objects (examples: Friends, Comments, Likes, Photo Tags, etc.)
  27. 27. BOOKMARKS AND COUNTS
  28. 28. ELEMENTS OF A SUCCESSFUL FACEBOOK APP Easy to use Easy to understand Must have viral qualities Don’t be Spammy: Encourage your users to spread the word
  29. 29. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Width: 760px Width: 520px
  30. 30. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Knows who the viewing user is and Does not know who the viewing user has access to basic profile is and cannot get any profile information information
  31. 31. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Can request user for additional Cannot request user for permissions permissions
  32. 32. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Can have limited web content Can have any web content (HTML, (HTML, CSS, Flash, limited Images, Javascript, CSS, Flash, etc.) interactivity)
  33. 33. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Can have iframes that allow for fully iframes are not currently supported, control of interactive content but should be by Q1 2011.
  34. 34. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Currently can only have Share Can Like and Share buttons buttons, since Like buttons require an iframe.
  35. 35. “WHAT’S THE DIFFERENCE BETWEEN AN APP AND A TAB?” APPLICATION CANVAS PROFILE TAB Flash content requires a preloader Flash content loads immediately image that the user must click
  36. 36. FLASH VS FBML
  37. 37. FBML COMPONENTS THAT FACEBOOK PROVIDES Comments Friend Selectors Profile Pictures Contextual User Names Dialog Boxes Captcha
  38. 38. LOOK OUT FOR USER FLOW Public Apps Authentication
  39. 39. ADDITIONAL PERMISSIONS Publish stream Email Create and RSVP Stream SMS Friend Lists & Requests Offline Access Mailbox Profile Access Checkins
  40. 40. RECENT CHANGES WITH FACEBOOK
  41. 41. GRAPH Provides applications significantly more access to Facebook content
  42. 42. APPLICATION TAB WIDTH CHANGE Recently changed from 760px to 520px
  43. 43. CHECK-INS Added Foursquare-like Facebook Places for mobile checkins
  44. 44. NO MORE “FANNING”
  45. 45. NO MORE PROFILE BOXES
  46. 46. WHAT’S COMING BY Q1 2011?
  47. 47. TECHNICAL CHANGES No new FBML apps Supporting iframes in page tabs Lots of old (unused) API functionality is being deprecated
  48. 48. COLLABORATING
  49. 49. WHERE TO RESEARCH CURRENT CAPABILITIES http://developers.facebook.com/
  50. 50. Q&A

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