Agency primer-banners-v1.3

1,133 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,133
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Agency primer-banners-v1.3

  1. 1. BANNER ADS AGENCY PRIMER SERIES
  2. 2. THE NERDERY We help our partners get big ideas out of their heads and onto their clients’ websites Website: www.nerdery.com Twitter: @the_nerdery
  3. 3. MATT PACYGA SOLUTIONS ENGINEER What's the best part of working here? The people and the cool projects. The variety of work is awesome because it makes every day new.
  4. 4. MICHAEL HILLS SENIOR DEVELOPER What is your favorite movie or book (or both)? My favorite movie is an unheard of little flop called "Zero Effect" with Bill Pullman and Ben Stiller. It's about the world's greatest detective that has no idea how to deal with people. It's funny, awkward, and smart. I absolutely love it.
  5. 5. TERMS
  6. 6. TWO BANNER TYPES Ol’ Boys Brand Just the good ol' boys, never meanin' no harm. Beats all you've ever saw, been in trouble with the law since the day they was born. STATIC RICH MEDIA
  7. 7. THE INDUSTRY HAS STANDARDIZED BANNER SIZES
  8. 8. BANNER SIZES EXAMPLES LEADERBOARDS 728x90PX 468x60PX
  9. 9. BANNER SIZES EXAMPLES CUBES 336x280PX 300x250PX
  10. 10. BANNER SIZES EXAMPLES SKYSCRAPERS 160x600PX 120x600PX
  11. 11. 728x90PX 728x360PX Expanded Panel (covers over pre-expanded banner) 500x600PX 160x600PX Expanded Panel (covers over pre-expanded banner) BANNER SIZES EXAMPLES RICH MEDIA 500x250PX 300x250PX Expanded Panel (covers over pre-expanded banner)
  12. 12. THE PLAYERS
  13. 13. THE PLAYERS End Client
  14. 14. THE PLAYERS End Client Creative Team
  15. 15. THE PLAYERS End Client Creative Team Media Purchasers
  16. 16. THE PLAYERS End Client Creative Team Media Purchasers Rich Media Service Providers
  17. 17. THE PLAYERS End Client Creative Team Media Purchasers Rich Media Service Providers Development Team
  18. 18. PROCESS
  19. 19. DEFINING YOUR TARGET – OR – BRAND CALL TO AWARENESS ACTION
  20. 20. BRAND AWARENESS BANNER
  21. 21. BRAND AWARENESS BANNER
  22. 22. BRAND AWARENESS BANNER
  23. 23. BRAND AWARENESS BANNER
  24. 24. BRAND AWARENESS BANNER
  25. 25. BRAND AWARENESS BANNER
  26. 26. CALL TO ACTION BANNER
  27. 27. CALL TO ACTION BANNER
  28. 28. CALL TO ACTION BANNER
  29. 29. CALL TO ACTION BANNER
  30. 30. CALL TO ACTION BANNER
  31. 31. CALL TO ACTION BANNER
  32. 32. TECHNICAL OPPORTUNITIES FINDING THE BEST CHOICE FOR YOUR BUDGET
  33. 33. STANDARD BANNERS
  34. 34. STANDARD BANNERS Description
  35. 35. STANDARD BANNERS Description Requirements & Limitations
  36. 36. STANDARD BANNERS Description Requirements & Limitations Media Buy Rejections
  37. 37.  RICH MEDIA BANNERS
  38. 38.  RICH MEDIA BANNERS Description
  39. 39.  RICH MEDIA BANNERS Description Requirements & Limitations
  40. 40.  RICH MEDIA BANNERS Description Requirements & Limitations Expanded Panels (Games, Micro Sites & Video)
  41. 41.  RICH MEDIA BANNERS Description Requirements & Limitations Expanded Panels (Games, Micro Sites & Video) Takeovers
  42. 42.  RICH MEDIA BANNERS Description Requirements & Limitations Expanded Panels (Games, Micro Sites & Video) Takeovers iAds and Mobile Ads (Emerging Technology)
  43. 43. BEST PRACTICES
  44. 44. BEST PRACTICES TECHNICAL TEAM COMMUNICATION WITH ALL VENDORS
  45. 45. BEST PRACTICES DIRECT CONTACT BETWEEN RICH MEDIA SERVICE PROVIDER AND DEVELOPMENT TEAM LEAD
  46. 46. BEST PRACTICES MEDIA BUY 
  47. 47. BEST PRACTICES STORYBOARDS WITH ANNOTATED PDFS 
  48. 48. BEST PRACTICES CREATIVE HAS ALWAYS BEEN PROVIDED
  49. 49. BEST PRACTICES EARLY INVITATION ON BUDGETS TO HELP SOLIDIFY BUDGET
  50. 50. BEST PRACTICES CORRECT TECHNOLOGY FOR THE MEDIA BUY 
  51. 51. QUESTIONS & ANSWERS

×