A little tough love to avoid an expensive journey.
You have a brilliant idea for a unique digital product. Your team is certain it has everything a user could want. So why is it that when your product is developed you end up spending a lot of money on features that turn out not to matter to users? That’s the danger of the, “if you build it, they will come,” approach. And that’s why knowing the difference between a good feature and a successful feature is so important. Join our expert panel as they discuss making smart decisions about core features, and how it can make or break your digital project.
• Why your development partner should be telling you “no”
• Real-world examples of minimum viable product done right
• Exercises to help vet a digital project and keep it on track
• Best practices for developing a core feature set