Why Good Interactive Ideas Still Fail

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A little tough love to avoid an expensive journey.

You have a brilliant idea for a unique digital product. Your team is certain it has everything a user could want. So why is it that when your product is developed you end up spending a lot of money on features that turn out not to matter to users? That’s the danger of the, “if you build it, they will come,” approach. And that’s why knowing the difference between a good feature and a successful feature is so important. Join our expert panel as they discuss making smart decisions about core features, and how it can make or break your digital project.

We’ll cover:

• Why your development partner should be telling you “no”
• Real-world examples of minimum viable product done right
• Exercises to help vet a digital project and keep it on track
• Best practices for developing a core feature set

Published in: Software, Technology, Business
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Why Good Interactive Ideas Still Fail

  1. 1. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Kevin Moot Senior Developer @kcmoot Loukia Jessen Director of Software Development @kiasays Jason Schneider Director of UX @jasonschneider Ryan Carlson Technology Evangelist @ryancarlson
  2. 2. #NERDERYWEBINAR @THE_NERDERY ALL THINGS ARE NOT CREATED EQUAL
  3. 3. #NERDERYWEBINAR @THE_NERDERY ! IF YOU DON’T TREAT A DIGITAL PRODUCT LIKE A DIGITAL PRODUCT. YOU ARE SETTING YOURSELF UP FOR TROUBLE.
  4. 4. #NERDERYWEBINAR @THE_NERDERY DIGITAL DEVELOPMENT IS NOT… PERMANENT CONSTRAINED BY PHYSICAL MATERIAL
  5. 5. #NERDERYWEBINAR @THE_NERDERY Example. The Retractable Roof Scenario
  6. 6. #NERDERYWEBINAR @THE_NERDERY ! EMBRACING DIGITAL. THE MINIMUM VIABLE PRODUCT
  7. 7. #NERDERYWEBINAR @THE_NERDERY DISCLAIMER
  8. 8. #NERDERYWEBINAR @THE_NERDERY WHO BENEFITS FROM THIS CONVERSATION? WHEN AND WHY? BUSINESS STAKEHOLDERS PROJECT TEAMS ON-STAFF DEVELOPERS YOUR DEVELOPMENT PARTNER
  9. 9. #NERDERYWEBINAR @THE_NERDERY ! The Setup: Engaging your development partner
  10. 10. #NERDERYWEBINAR @THE_NERDERY ! An Example: How things can come in the door Image owned by: Child’s Play
  11. 11. #NERDERYWEBINAR @THE_NERDERY BRINGING FOCUS
  12. 12. #NERDERYWEBINAR @THE_NERDERY YOU’RE EAGER TO GET TO MARKET - MVP HELPS THINK ABOUT THE PROJECT IN THE LONG-TERM
  13. 13. #NERDERYWEBINAR @THE_NERDERY YOU ARE NOT DEPLOYING TO YOUR ENTIRE POTENTIAL CUSTOMER BASE ON DAY 1.
  14. 14. #NERDERYWEBINAR @THE_NERDERY FOCUS ON THE CORE IDEA, NOT THE FEATURES
  15. 15. #NERDERYWEBINAR @THE_NERDERY WHAT WE MAKE TODAY WILL NOT STAY THE SAME
  16. 16. #NERDERYWEBINAR @THE_NERDERY WHAT WE MAKE TODAY WILL NOT STAY THE SAME
  17. 17. #NERDERYWEBINAR @THE_NERDERY KEY PRINCIPLES
  18. 18. #NERDERYWEBINAR @THE_NERDERY Concentration on core features that support the problem
  19. 19. #NERDERYWEBINAR @THE_NERDERY Identification of the Audience
  20. 20. #NERDERYWEBINAR @THE_NERDERY ASSUMED IF YOU BUILD IT THEY WILL COME
  21. 21. #NERDERYWEBINAR @THE_NERDERY Create a feature inventory. ! (and why its valuable)
  22. 22. #NERDERYWEBINAR @THE_NERDERY Prioritize features that best address the problem
  23. 23. #NERDERYWEBINAR @THE_NERDERY FEATURES THAT SOUND SIMPLE RARELY ARE
  24. 24. #NERDERYWEBINAR @THE_NERDERY LET’S NOT OVER THINK THIS
  25. 25. #NERDERYWEBINAR @THE_NERDERY PROTOTYPING UNKNOWNS
  26. 26. #NERDERYWEBINAR @THE_NERDERY
  27. 27. #NERDERYWEBINAR @THE_NERDERY Building the City
  28. 28. #NERDERYWEBINAR @THE_NERDERY
  29. 29. #NERDERYWEBINAR @THE_NERDERY Discovery Q1 Q2 Visualization First Prototype Scope Complete Development MVP - Release 1 QA Development Phase 2 Deployment Key Findings Wireframes First Prototype QA MAKE THE THING [Agency] Promotion / Ad-Buys [Nerdery] Software Development [Marketing] Trade Show Logistics [Engineering] Manufacturing Timelines
  30. 30. #NERDERYWEBINAR @THE_NERDERY LAUNCH DAY IS JUST THE BEGINNING
  31. 31. #NERDERYWEBINAR @THE_NERDERY AUTOMATED INFORMATION GATHERING
  32. 32. #NERDERYWEBINAR @THE_NERDERY AUDIENCE BEHAVIORAL MONITORING
  33. 33. #NERDERYWEBINAR @THE_NERDERY IT’S A FOUNDATION DESIGNED TO BE MOLDABLE WHY AN MVP?
  34. 34. #NERDERYWEBINAR @THE_NERDERY FAILURE POINTS BUDGET & TIMELINE CONSIDERATIONS NO CLEAR GOALS (NO BUY IN) MADE UNSUSTAINABLE TECHNOLOGY CHOICES (TECHNICAL DEBT) PASSIVE DEVELOPMENT PARTNER (EXPECTATIONS)
  35. 35. #NERDERYWEBINAR @THE_NERDERY ACTIONABLE TASKS Focus on the core idea, not the features Identify the least proven (unique) aspect of your digital project? Understanding the inherent flexibility of the software model Planning what you would like to learn from measurement
  36. 36. #NERDERYWEBINAR @THE_NERDERY CLOSING REMARKS
  37. 37. #NERDERYWEBINAR @THE_NERDERY Topic suggestions or questions? webinar@nerdery.com More answers online at http://nerdery.com Questions & Answers will air on The Nerdery’s podcast THANK YOU FOR ATTENDING

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