Carolyn Canetti - Social Networking Sites and the Music Industry


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Carolyn Canetti - Social Networking Sites and the Music Industry

  1. 1. Carolyn CanettiSocial Networking Sites and the Music Industry
  2. 2. Social Networking Sites and the Music IndustryHow to people become famous these days?
  3. 3. “Hey, Lucas. Ive decided Im going to start a band.” “The first thing you need is a name. Then youll know what kind of bandyouve got.”“Right, right. I was thinking about, um, Marc. How does that sound?”“Is that with a C or with a K?”“Well my name is with a [checks his nametag] K, so I was thinking mybands name could be with a C. That way its kind of that psychedelic,you know, trip thing.”“Always play with their minds.”-Mark and AJ, Empire Records
  4. 4. The Music Industry Pre 2000
  5. 5. The Old Wave
  6. 6. Bruce Springsteen
  7. 7. The New Wave
  8. 8. Justin Bieber
  9. 9. “The music business is acruel and shallow money trench,a long plastic hallway wherethieves and pimps run free,and good men die like dogs.There’s also a negative side.”–Hunter S. Thompson
  10. 10. Search for anomalies
  11. 11. Smithsonian Folkways
  12. 12. •  "I would advise you to keep your overhead down; avoid a major drug habit; play everyday and take it in front of other people. They need to hear it and you need them to hear it.”James Taylor (1995)
  13. 13. Unsigned bands
  14. 14. Love and Logic: diligent
  15. 15. Jon Sandler:incompetent
  16. 16. Old beats New
  17. 17. Viral videos
  18. 18. Sony’s Mistake
  19. 19. Free music anyone?
  20. 20. 
 "Rock n roll can save the world"? "The chicks are great"? I sound like a dick!” “You are a dick.” -Jeff Bebe and Russell Hammond, Almost Famous
  21. 21. Thank You!Carolyn Canetti