Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. Here are a few ways B2B Marketers Can Expand Existing Online Channels or Build Unique Mobile Programs.
Mobile websites: a great way to drive traffic to your main site but; a lack of mobile site compatibility risks leaving customers and prospects frustrated.
Extend the value of events marketing: Most B2B marketers don't have retail locations that can take advantage of uniquely mobile capabilities like built-in GPS and mapping applications.
Support your sales force. B2B marketers often find themselves tasked with creating tools for sales to use in the field. Mobile devices present an opportunity to create collateral that goes beyond standard printouts and case studies.
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