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In a Minute: 7 Practical Email Deliverability Resolutions You Can Stick to in 2013"


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In this highlight from a recent Neolane webinar, Matt Rausenberger, Senior Director, Professional Services at Return Path, outlines the keys to success for the first of seven resolutions: "I will reduce subscriber complaints." According to Matt's research, spam complaints are the number one reason why B2C senders get low inbox placement rates. Large mailbox providers will decide how to deliver your message—inbox vs. bulk folder—based on a number of reputation factors, the biggest being spam complaints. It's the responsibility of the sender to implement and follow best practices to keep their messages out of the junk folder and in the inbox.


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