Emails are flooding our inboxes on a daily basis, but as a marketer how do you get your email to the top of the top of that inbox and more importantly, how do you get someone to read that email?
Companies have been moving away from the mass mailing, mass emails and SMS blasts in favor of much more targeted campaigns. This shift comes at the request of the customer. Customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
But despite marketers being positive about the concept of personalizing campaigns, evidence suggests that in reality, marketers are not going far enough to actually make their campaigns relevant to individual consumers. This whitepaper will provide you with some useful information for creating more personalized customer communications.