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Website SEO Targeting Different Countries


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Our article in targeting different countries with the help of SEO and other useful tips. If you require SEO training, please hire Neogain to train you.

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Website SEO Targeting Different Countries

  1. 1. <ul><li>Website SEO </li></ul><ul><li>Targeting Different Countries </li></ul>
  2. 2. <ul><li>In the past, you often didn’t have to consider your marketing efforts were being digested by people in another country. </li></ul><ul><li>Obviously this wasn’t always the case, bur when you were marketing your car parts service, computer support service and many other services, even if someone from another country stumbled across your marketing effort, it normally wasn’t of interest. </li></ul>
  3. 3. <ul><li>Someone looking for a car parts firm in Winchester, America, wouldn’t stumble across a car parts firm in Winchester, England. </li></ul><ul><li>In the UK the BT phonebook, Yellow Pages and local newspaper adverts stayed in the UK. </li></ul><ul><li>With the internet breaking down barriers, including access to remote markets the line has blurred. </li></ul><ul><li>The search engines do quite a fine job sorting the problem of local searches out. </li></ul>
  4. 4. <ul><li>So good in fact that you probably have not given it a thought. </li></ul><ul><li>Based upon details such as where your internet query is emanating from, the domain prefix of a website and other factors, helps present you with the right listings. </li></ul><ul><li>So if you are searching for Winchester car parts, the listing will be different depending on where you are located in the world. </li></ul>
  5. 5. <ul><li>Which leads us to the actual topic of the article, which is ‘targeting different countries’.What if you are a UK Winchester car parts dealer and you want to target people in America, including their Winchester? </li></ul><ul><li>For many years people have been targeting people in other regions for cheap goods, not just expensive items. </li></ul><ul><li>A great example is Ebay sellers and it is only when you narrow down your search query, that you remove sellers from other countries. </li></ul>
  6. 6. <ul><li>Targeting other countries can bring in extra revenue, it can increase your buying power, but there are hurdles. </li></ul><ul><li>So the question is do you want to target people in other countries, and how should you go about it? </li></ul><ul><li>Can search engine optimisation help you? </li></ul><ul><li>To an extent yes it can, but the strategy needs to be mixed into a wider encompassing campaign. </li></ul>
  7. 7. <ul><li>First of all it depends what you are selling and to who, will obviously be your starting point, and for some they don’t need to move beyond ebay. </li></ul><ul><li>For others there is much work to be done including: </li></ul><ul><li>Buy a domain with a prefix for the country you are targeting. </li></ul><ul><li>Make sure any link building campaign is focused on sites representing your target country. </li></ul>
  8. 8. <ul><li>Use keywords that are unique or more common to that country. </li></ul><ul><li>In Google’s Webmaster Tools set the ‘target geographic target’. </li></ul><ul><li>Don’t use automatic translators, but hire someone to translate your site if required. </li></ul><ul><li>Submit your website to country specific search engines. </li></ul>
  9. 9. <ul><li>Re: Google Webmaster Tools You can find this option once logged in, and selecting ‘Site Configuration’, then ‘Settings’ to find the option. </li></ul><ul><li>So between good search engine optimisation strategy and other techniques, you can target another region. </li></ul><ul><li>It does bring extra costs, hassle and will take time, but it only takes a few minutes of research to realise you don’t need to dealing with luxury goods to target prospects around the world. </li></ul>
  10. 10. <ul><li>If you require SEO services or training, </li></ul><ul><li>please hire Neogain to help you. </li></ul>