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Strengthening your Website SEO


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Useful advice for strengthening website SEO. If you require a search engine optimisation service, please hire Neogain.

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Strengthening your Website SEO

  1. 1. <ul><li>Strengthening your Website SEO </li></ul><ul><li>Website search engine optimisation doesn’t have to be complex, and with a planned strategy doesn’t need to take hours of your time. </li></ul>
  2. 2. <ul><li>Though admittedly hours of focused website SEO work by an expert can hugely improve your search engine placement. </li></ul><ul><li>However this blog post shows with a basic strategy and an extra bit of time, you can lay the foundations for a higher search engine placement, resulting in more visitors. </li></ul><ul><li>For UK search engine optimisation services, please hire Neogain. </li></ul>
  3. 3. <ul><li>Relevancy </li></ul><ul><li>Producing content on mass without research can sometimes result in increased traffic, but often it is through luck that something ‘sticks’, and becomes popular with search engine traffic. </li></ul><ul><li>So great on-site search engine optimisation strategy isn’t just about keyword research, competitor analyse and so on, but also is grounded in producing content that people want to read, view or listen to. </li></ul>
  4. 4. <ul><li>One of the best ways to do this, is to answer questions that you’ve had to deal with. </li></ul><ul><li>If you are a cook, ‘How to make crispy roast potatoes?’ could be a question you worked hard to personally answer. </li></ul><ul><li>If a bookworm ‘How to safely store old books’, could be a problem you resolved through trial and error, and so on. </li></ul>
  5. 5. <ul><li>It isn’t just a case that you sell a product or service, but what problems does that product or service meet? </li></ul><ul><li>Answer those questions in a blog, a FAQ or a series of support pages and you could naturally be generating great relevant content, littered with useful keywords. </li></ul>
  6. 6. <ul><li>Then you can give that content a helping hand with the following strategy: </li></ul><ul><li>Keyword research </li></ul><ul><li>Are there places within your title, content, meta description and meta tags where some keywords should be replaced with others? </li></ul><ul><li>Read our post about keyword research to help. </li></ul>
  7. 7. <ul><li>Insert Images </li></ul><ul><li>Are there images available, such as photographs you took or images that have a suitable license for placement into your content? </li></ul><ul><li>Make sure the image is optimised, then when placing into your page or post, make sure the file name, alt tags and caption use researched keywords. </li></ul>
  8. 8. <ul><li>Insert the meta! </li></ul><ul><li>Many people don’t bother with meta descriptions and keywords any more, but they can help search engines decide placement, plus they even could use the description for the listing. </li></ul><ul><li>A 160 character description using keywords that were researched, but importantly also appeared in the title and content, will help. </li></ul><ul><li>Plus up to six long-tail keywords, again already researched and used elsewhere in your content. </li></ul>
  9. 9. <ul><li>Promote the content! </li></ul><ul><li>Whether you are placing an internal website link to the page or post (using keywords in the anchor text), else mentioning on the internet, make sure you promote it. </li></ul><ul><li>Don’t just think of Facebook and Twitter, but also consider Delicious, Google+, LinkedIn and other sites. </li></ul><ul><li>Can you do more? </li></ul>
  10. 10. <ul><li>Can you do more? </li></ul><ul><li>Yes, but if you are not performing the basics as mentioned about, why bother? </li></ul><ul><li>If you need help with your website search engine optimisation strategy, including the tips above and much more, please get in touch. </li></ul><ul><li>For UK website SEO services , please hire Neogain. </li></ul>