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Starting your Website Search Engine Optimisation Journey


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Search Engine Optimisation tips for novices. If you require SEO training, please get in touch with Neogain.

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Starting your Website Search Engine Optimisation Journey

  1. 1. <ul><li>Starting your Website </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Journey </li></ul>
  2. 2. <ul><li>Here on the Neogain blog we provide useful search engine optimisation tips each week, along with our CMS and design tips. </li></ul><ul><li>We provide advice and guides that cover novice, intermediate and advanced levels. </li></ul>
  3. 3. <ul><li>Why not receive search engine optimisation training? Hire Neogain to train you. </li></ul><ul><li>Now this article is for people starting at the very beginning of their SEO journey. </li></ul><ul><li>Whether you are new to websites, else have a long running website, this is the article for you to begin with. </li></ul><ul><li>Then we recommend you either hire us to perform SEO services, else you subscribe to our blog to follow more great SEO tips. Not forgetting we also can provide SEO training! </li></ul>
  4. 4. <ul><li>For this article we are going to look at a ‘real’ website that isn’t running an active SEO campaign as far as we can tell, and we will provide useful related SEO tips. </li></ul><ul><li>We are not going to give you their website address, but the tips relate to how the website could begin to improve their search engine optimisation. </li></ul>
  5. 5. <ul><li>Titles </li></ul><ul><li>They are using search engine friendly urls, but their article titles seem to only contain keywords by chance. Which means even though their blog has been long running, it is missing a huge opportunity to pull in traffic, especially as titles usually are used for the website urls. Using keywords within a title and url could then improve their search engine ranking. </li></ul><ul><li>Tip: Put together a list of keywords that you have researched and then use them within your titles and urls. </li></ul>
  6. 6. <ul><li>Internal Linking </li></ul><ul><li>The content is lengthy, rarely with any internal linking and when linking does occur it is usually to external websites. </li></ul><ul><li>Often you feel the writer is forgetting the objective of the website, plus not considering website visitor times and moving visitors to other pages on the site. </li></ul>
  7. 7. <ul><li>Tip: For WordPress CMS users you can use the Yet Another Related Post Plugin (YARPP) to automatically generate internal links. </li></ul><ul><li>Else you can easily share a link or two at the bottom of a post, but make sure the anchor link text contains relevant keywords. i.e. no ‘click here for more’, but instead ‘for further reading click: muppets from space dvd review’ </li></ul>
  8. 8. <ul><li>Meta Data </li></ul><ul><li>Unfortunately the website meta description which is a brand slogan, unfortunately doesn’t include any related keywords. It is also likely the site’s meta keywords have not been updated in quite some time, which possibly could be slightly outdated. </li></ul><ul><li>The hunch is the meta data for the website was setup by a developer, but then a writer is at least updating blog meta data on a per blog post basis. </li></ul>
  9. 9. <ul><li>Tip: In many instances such as with Joomla or WordPress CMS you can easily change a website’s meta description and keywords. </li></ul><ul><li>Make sure the description isn’t more than 160 characters, and best not to use more than six long-tail keywords. </li></ul>
  10. 10. <ul><li>Social Networks </li></ul><ul><li>No Facebook page was discovered, but an automated twitter account was found. It has few followers, but at least generates links off-site. </li></ul><ul><li>Though both Facebook and Twitter should be properly used to attract visitors to the website. No YouTube account was found, which is missing a SEO opportunity, plus the opportunity to again drive traffic to the website. </li></ul>
  11. 11. <ul><li>Tips: You can use the Twitterfeed service to automatically update a Facebook Page or a Twitter account. </li></ul><ul><li>Plus if you are not comfortable being in front of a video camera, you can always to a screencast, else convert an article to video with a voice-over. </li></ul>
  12. 12. <ul><li>Conclusion </li></ul><ul><li>There is much more than can be accomplished for the website we’ve briefly looked at, such as SEO of the content itself and other SEO techniques. </li></ul><ul><li>However for many novices SEO is overwhelming, so just by beginning to implement the above SEO tactics, will help your search engine placement. </li></ul>
  13. 13. <ul><li>For Search Engine Optimisation Training , </li></ul><ul><li>please hire Neogain. </li></ul>