Analyse your Competitor’s YouTube Videos


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How improving YouTube videos with the assistance of analysing competitors statistics could yield better SEO and traffic. Hire Neogain to help you.

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Analyse your Competitor’s YouTube Videos

  1. 1. <ul><li>Analyse your Competitor’s </li></ul><ul><li>YouTube Videos </li></ul>
  2. 2. <ul><li>It is common sense to analyse your competitor’s websites, when looking to improve your own website SEO. </li></ul><ul><li>However most people never consider to take a closer look at their competitor’s YouTube videos, especially popular videos. </li></ul><ul><li>Now naturally there are the considerations such as quality of the content, length and description that you may wish to analyse. </li></ul>
  3. 3. <ul><li>All very important, but what I’m referring to are the video statistics YouTube provide, and these statistics can help you. </li></ul><ul><li>I’m not just meaning the amount of total video views and whether people liked or disliked the content. </li></ul><ul><li>YouTube kindly publish other video statistics for each video: </li></ul>
  4. 4. <ul><li>YouTube video statistics </li></ul>
  5. 5. <ul><li>Audience </li></ul><ul><li>As you can see from the screenshot YouTube will tell you who the audience are. </li></ul><ul><li>Now this is no-doubt people logged into the YouTube service. i.e. members. </li></ul><ul><li>However it should give you a good idea of who is watching the content and their age ranges. Perhaps a change in your presentation could yield increased results? </li></ul>
  6. 6. <ul><li>Location </li></ul><ul><li>Another very important statistic is location of visitors. </li></ul><ul><li>As what is the point in trying to compete against a video that is popular in a part of the world, where you might not be bothered about traffic from that region? i.e. such as not selling products or services to a region. </li></ul>
  7. 7. <ul><li>First viewed from a mobile device. </li></ul><ul><li>Countries around the world have mobile infrastructures and handsets capable of serving up YouTube content. </li></ul><ul><li>However that being said higher bandwidth YouTube mobile traffic currently will be from developed countries. </li></ul><ul><li>Why should you take note? </li></ul>
  8. 8. <ul><li>Well perhaps your videos usually contain text or other elements that don’t work well on a small screen? </li></ul><ul><li>It could mean a change in tactics such as using less text, but enlarging the text you use, plus using close-ups for some visual segments. </li></ul><ul><li>Naturally depending on whether you feel you should cater to visitors using mobile technologies. </li></ul>
  9. 9. <ul><li>Also worth noting. </li></ul><ul><li>Video statistics will also show you if you received traffic from other locations such as Google’s local search engines. </li></ul><ul><li>Another interesting statistic to review. </li></ul>
  10. 10. <ul><li>What has this got to do with SEO? </li></ul><ul><li>Increased change of placement in Google search should be considered. </li></ul><ul><li>Also remember YouTube is a search engine in its own right, with staggering amounts of visitors traffic. </li></ul>
  11. 11. <ul><li>So by tweaking your visitors you could achieve better statistic, which given YouTube’s own search features, might mean your video rises up their placement. </li></ul><ul><li>Plus a link in the description or showing an embed, contributes to SEO. </li></ul>
  12. 12. <ul><li>Conclusion </li></ul><ul><li>By taking a closer look at your competitors YouTube video statistics you could improve your own offerings, plus discover potential markets you had not considered, such as age groups, locations or prospects using mobile technology. </li></ul><ul><li>Not just producing videos ad-hoc without consideration, but well planned and targeted videos could yield better results in general, as well as provide increased SEO benefits. </li></ul>
  13. 13. <ul><li>If you require search engine optimisation support, please get in touch. </li></ul><ul><li>If you require a video marketing service, please hire Neogain. </li></ul>