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Palestra sobre Personal Branding - O Poder da "Minha Marca"

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Todos temos uma marca mas será que lhe damos importância? Percebemos realmente o poder que ela tem? Sabemos como trabalhar a nossa marca para projectar aquilo que realmente somos? Estes foram alguns dos temas que abordei na palestra sobre Personal Branding intitulada "O Poder da Minha Marca" que ocorreu na Aerlis no dia 5 de Abril durante o evento de Speed Networking.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Palestra sobre Personal Branding - O Poder da "Minha Marca"

  1. 1. O Poder da“Minha Marca”
  2. 2. Uma marca é um logótipo!Uma marca é um de na mente de cada um de nós.
  3. 3. Válido só paraProdutos e Serviços?
  4. 4. “Regardless of age, regardlessof position, regardless of thebusiness we happen to be in, allof us need to understand theimportance of branding. We areCEOs of our own companies:Me Inc. To be in business today,our most important job is to behead marketer for the brandcalled You” - Tom Peters, 1997
  5. 5. Marca PessoalPermite que cada umde nós se de forma consistente, articulando e a nossa proposta de valor.
  6. 6. QUAL É A SUA ? MARCA
  7. 7. ESTARÁ A SUA MARCA PESSOALPERDIDANO MEIO DE MUITAS OUTRAS?
  8. 8. É ASSIM QUE OS OUTROS @ VÊM?
  9. 9. OU É AINDA PIOR?
  10. 10. Porque é importante oPersonal Branding
  11. 11. Personal Branding Processo de gestão edas perceções que queremos criar nos outros. Identificação da nossa e comunicação da mesmaatravés de uma mensagem consistente e recorrendo a diversos canais.
  12. 12. OK... Mas como é que eu faço isso... ?
  13. 13. Personal Branding Perceção Valores, Descoberta Competências Interna e Paixões e Externa Missão Mensagem e Estratégia Áreas de Foco Público Alvo Posicionamento Plano de Divulgação MonitorizaçãoComunicação Comunicação Online e Offline e Gestão
  14. 14. Descoberta
  15. 15. DescobertaAutoconhecimento ( , paixões, ...)Identificação deComo euComo os outrosQual a minha
  16. 16. Estratégia
  17. 17. Personal Brand StatementO seu cartão de visitaResumo de e o queFocado em e não em que desperte interesse
  18. 18. Comunicação
  19. 19. Comunicação Monitorização e Gestão Networking Imagem MarcaVoluntariado Pessoal Cartões de Visita Redes Sociais Currículo
  20. 20. Clareza Consistência Presença Marca PessoalProposta de Execução do que se Visibilidade para o seu de Valor comunica público-alvo Sucesso
  21. 21. Comece a trabalhar na sua Marca... HOJE
  22. 22. Certified Master & Trainer em:
  23. 23. Créditos ImagensPágina Autor/Fonte Localização 2 Philipp Sauber http://www.flickr.com/photos/25691974@N08/4163480725/ 2 Visualead http://www.visualead.com/blog/2013/02/a-post-about-qr-codes-thats-actually-exciting-and-relevant 4 Ingus Evertovskis http://www.123rf.com/photo_8684636_blank-soda-can-with-white-background.html 5 Bjoe455 http://s925.photobucket.com/user/Bjoe455/media/lg_cocacola_can.jpg.html 6 Volvo https://www.media.volvocars.com/global/enhanced/en-gb/Media/Preview.aspx?mediaid=45163 7 Empresas Identificadas Websites das empresas identificadas Barak Obama - http://change.gov/newsroom/entry/new_official_portrait_released Steve Jobs - http://allaboutstevejobs.com 9 Vários Madre Teresa - http://www.biography.com/people/mother-teresa-9504160 José Mourinho - http://en.wikipedia.org/wiki/Jos%C3%A9_Mourinho Cristiano Ronaldo - http://revistafutebolista.blogspot.pt/2012_09_01_archive.html 10 Allison Shirreffs http://www.tompeters.com 12 Dietrich Wegner http://www.dietrichwegner.com/work/cum_brand/CumulousSabine&Seb.html 13 Smashmethod http://smashmethod.deviantart.com/art/Face-In-The-Crowd-15235548 15 iStockphoto http://www.istockphoto.com - File #5487201 16 Eric (e-magic) http://www.flickr.com/photos/emagic/56206868/in/faves-soupy 18 iStockphoto http://www.istockphoto.com - File #15742269 20 Shutterstock http://www.shutterstock.com - Image ID 80320441 21 Desconhecido Vários 22 Jurvetson http://www.flickr.com/photos/jurvetson/21470089 23 247freetips.com http://www.247freetips.com 24 Shutterstock http://www.shutterstock.com - Image ID 116233960 26 Desconhecido Vários 27 Mak http://www.fotolia.com - Image ID 3338320 28 Oberazzi http://www.flickr.com/photos/oberazzi/318947873

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