Forth Innovation Method


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An Introduction to the FORTH Innovation Method

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  • I have been struggigling with innovation for more than 20 years. And I learned to love sthe struggle. During my struggle my quest was to unfuzzy the fuzzy front end of innovation. And to strcture the front end to do the right things in the right order to get the right ideas. I found that the secret of succesful ideation is connectivity: In your ideation process you have to: Connect the board, senior managers and co-workers in your process to prevent the not invented here syndrom. They must consider it as their innovation, not only yours…. Connect creativity with business reality: Don ’ t bring back wonderful but vague moodboards. Bring back innovative solutions that meet salesexpectations andare considered as highly feasible Connect customer as early as possible in your ideation process. Learn what their frustations are and test your innovative solutions right away. Okay: how do you do this?
  • Bye..
  • Forth Innovation Method

    1. 1. Jump-Start Innovation With the FORTH Innovation Method
    2. 2. In a fast-changing world innovation becomes essential
    3. 3. Innovation is essential but difficult
    4. 4. At the fuzzy front end a lot can go wrong Not invented by me In which direction do we Top management want to go? rejects all our ideas There is hardly any internal support We stick to the for new ideas usual market conventions ‘The fuzzy front end of innovation’ Stage-gate process after Robert Cooper Don’t know We don’t get a lotwhat is relevant of time to work on All our ideas are for our innovation really vague customers! We are coming up with the same So we brainstormed, now ideas over and what……? over Where do I start?
    5. 5. We developed an effective structured method to jump-start innovation Stage-gate process after Robert Cooper Second English edition Dutch edition 2011
    6. 6. FORTH is effective by connecting three essential elements Focus Connecting the Connecting business reality Connecting customers toboard, management with outside the box the innovation process and employees creativity
    7. 7. With FORTH your organisation jump-starts innovation “An internal team using the FORTH innovation method will ideate four innovative products or services, which are really attractive and feasible, in 14 weeks. Unlike brainstorms or hiring external creators to come up with ideas, the FORTH innovation method leads to concrete new concepts which are attractive because they have been tested by customers and are worked out as mini new business cases. These innovative concepts have great internal support because your employees have created them themselves and customers and decision-makers were closely involved in the ideation process”.
    8. 8. FORTH will take you from business toWat is VOORT®? back in five steps creativity and Start: Concrete innovation assignment Team: internal team with core team members and extended team members Process: in five structured steps from business to creativity and back Focus: customer-centric Output: three to five mini new business cases Time needed: 14 weeks from kick-off Time effort: 1 ½ days per week for a core tam member How?
    9. 9. In step 1 Full Steam Ahead the innovation assignment is drafted and you will kick-offActivities• Choose internal sponsor, project leader and facilitator• Draft an innovation assignment and planning• Choose and invite team membersWorkshops• Innovation focus workshop• FORTH Kick-offDeliverables• A SMART concrete innovation assignment• a committed internal sponsor• a motivated ideation team• discover 6-8 innovation opportunities
    10. 10. In step 2 Observe and Learn the team explores innovation opportunities and discovers customer frictions Activities • Explore innovation opportunities • Explore trends & technologies • Meeting customers • Discovering customer frictions Workshops • Focus groups with customers • Observe & Learn workshops Deliverables • Most promising innovation opportunities • Most relevant customer frictions
    11. 11. In step 3 Raise Ideas the innovation team creates 12 concept statementsActivities• Choose brainstorm venue• Draft braistorm programme• Invite outsiders• Facilitate a 2-day Brainstorm• Improve concrete concepts descriptionsWorkshops• 2-day brainstorm• Concept development workshopDeliverables• 400 – 600 ideas and 12 conceptdescriptions ready for customer feedback
    12. 12. In step 4 Test Ideas the most attractive concepts are identifiedActivities• Set up customer research• Visit customers• Improve concepts based on feedback• Choose the best conceptsWorkshops• Concept improvement workshopDeliverables• 3-5 well tested concept descriptions tobe worked out as mini new business cases
    13. 13. In step 5 Home Coming 3-5 mini new business cases are drafted and presentedActivities• Draft mini new business cases• Present mini new business cases• Transfer concepts to development teams• Evaluate the FORTH processWorkshops• 4 mini new business case workshops• PresentationDeliverables• 3-5 attractive mini new business casesready for further development
    14. 14. Every phase has concrete deliverables A smart innovation assigment 6 - 10 innovation opportunities 5 - 10 customer frictions Best innovation opportunities 12 tested concept descriptions Best 3 - 5 chosen 400 - 600 ideas 12 concept descriptions3 - 5 mini new business cases
    15. 15. ‘Unfuzzying’ the front end of Innovation
    16. 16. FORTH is a real team effort
    17. 17. 5 Advantages of FORTH1. The innovation assignment gives you focus2. Discover customer insights yourselves3. Concepts are approved by your customers4. Return with mini new business cases5. Team approach creates internal support
    18. 18. More than 20 organisations use FORTH as their innovation method
    19. 19. Clients are very satisfied with the FORTH innovation method“FORTH is a wonderful trip with great discoveries and a great catch. All new concepts are innovative, attractive to our customers and fit our brands”. Henk Scheenstra COO Print Sanoma Media
    20. 20. More information? Nello Spiteri Brightsparks !nnovat! +31-618431799 +31-727431111