Social media workshop


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  • social networking sites took the Internet by storm just a few years ago when MySpace and Facebook perfected the concept of early pioneers like Classmates .comThose early sites were developed to help students reconnect with classmates and friends who had lost touch with each other over the years. The primary purpose of social networking sites is to build online communities and make connections between people who share common interests.
  • Those early sites were developed to help students reconnect with classmates and friends who had lost touch with each other over the years. The primary purpose of social networking sites is to build online communities and make connections between people who share common interests.
  • With more than 200 million people in the United States using social networking sites, it is easy to understand “the Internet has become the campfire around which people gather to tell their stories, meet people and form relationships.”
  • This is the way we use to promote things.
  • Now look at all the new “platforms” we have to take advantage of.
  • Facebook is a social networking service and Web site launched in February 2004.As of July 2011, Facebook has more than 800 million active users.Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.
  • Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Had 200 million users as of March 2011.
  • is a business-related social networking site. Itis mainly used for professional networking. As of August 2011, LinkedIn reports more than 120 million registered users in more than 200 countries. It is also publicly traded on the NY Stock Exchange.
  • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.[3]It was purchased by Google in 2006 for $1.65 Billion.
  • A blog is a type of website or part of a website supposed to be updated with new content from time to time. Not exactly social media, but most quality blogs are interactive, allowing visitors to leave comments and even send messages to each other.In February there were more than 150 million blogs.
  • WordPress is a free and open sourceblogging tool and publishing platform. It is often customized into a content management system (CMS).[4] It has many features including a plug-in architecture and a template system. Also and typepad.
  • foursquare, is a location-based social networking website for mobile devices, such as smartphones. Users "check-in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.[3] Location is based on GPShardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".As of June 2011, the company reported it had 10 million registered users
  • Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.[2] Yahoo reported in June 2011 that Flickr had a total of 51 million registered members and 80 million unique visitors.[3] In August 2011 the site reported that it was hosting more than 6 billion images and this number continues to grow steadily.Also Shutterfly, Picasa, PhotoBucket
  • Google Plus was launched on June 28 as Google’s social media platform (to rival Facebook). Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks. Is available as a website and an application.
  • A music recommendation service, Pandora had 80,000 artists, 800,000 tracks in its library and 80 million users. Over 400 different musical attributes are considered when selecting the next son
  • Pinterestis a vision board-styled socialphoto sharing website and app where users can create and manage theme-based image collections. Users label and create theme-based image boards. Users can populate their own boards with media found online using the Pin It button.[2]Pinterest allows users to follow other Pinterest users.
  • A travel site where people rate hotels, restaurants, attractions… TripAdvisor is a pioneer of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model. Owned by Expedia.
  • a restaurant site, with all the information provided, including a map, description, etc. Customers can post their reviews of the restaurants. Yelp provides online local search capabilities for its visitors.
  • Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users. Gets 6.8 million weekly visits.
  • RSS (Really Simple Syndication) is a format that allows websites and blogs to distribute their updated, dynamic content as feeds to users.  Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator to access the feed.  Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader.
  • These social media tools can be invaluable resources for connecting with members, visitors and seekers online. Establishing a group on a social networking site for your local church greatly increases your church’s visibility on the Internet. With a social networking group hosted by your church, you can include links to your church’s Web site or e-mail address, upload videos of sermons, share upcoming events and enlist others in causes sponsored by your church. The key to a successful social networking in churches is to maintain active interaction among group members. To accomplish this, you must infuse the group with relevant, timely information and moderate discussions to keep them focused, supportive and appropriate. With careful attention and a little time, your church’s social networking group can become a growing, vibrant place to developing meaningful connections that transform lives.
  • Jesus was the first to use social networking effectively. He definitely understood the power of word of mouth, and he valued the viral—or infectious—nature of friends and family sharing the good news and bringing others to a life-transforming faith in God. If you remember Luke 10, Jesus even sent people out in pairs to spread the gospel. They told two friends, and so on … and so on. John Wesley also used the power of social networks to build the Methodist movement in America through organizing small bands of followers into class meetings and using circuit riders to spread God’s word. With Facebook Pages, your church can have its own professional presence without being created as a group under an individual’s profile. People become “fans” of your page and can interact in much the same way as groups. To learn more about Facebook Pages, visit the Facebook website.On Facebook alone, more than 500 United Methodist groups reach tens of thousands of people.
  • The United Methodist Church now relies heavily on the Internet and Social Media tools. Here’s the new homepage for the Rethink Church movement. Notice the interactive elements on this web page.
  • Text messaging is a way to communicate short tidbits of information with individuals or groups. With more people migrating from email and computers to text messaging and cell phones, especially youth and young adults, it is becoming an important way to keep in touch and communicate effectively. Consider these quick and easy church text messaging ideas:Send announcements and last-minute reminders. Share birthday wishes. Provide Bible verses and short devotions. Conduct contests, quizzes and polls. Create a prayer chain and praise reports. Introduce the weekend’s upcoming Sunday school lesson or sermon. Get quick feedback about an idea or question
  • Social media workshop

    1. 1. Neill CaldwellVirginia Conference Communications
    2. 2. Social Media Made Simple
    3. 3. It’s a Brave New World!
    4. 4. Social Media is a Conversation
    5. 5. Traditional Marketing
    6. 6. Social Media Marketing
    7. 7. Where to Start?
    8. 8. Facebook
    9. 9. Facebook
    10. 10. Twitter
    11. 11. Twitter
    12. 12. LinkedIn
    13. 13. YouTube
    14. 14. Blogs
    15. 15. WordPress
    16. 16. Specialty Sites
    17. 17. Foursquare
    18. 18. Flickr
    19. 19. Google+
    20. 20. Pandora
    21. 21. Pinterest
    22. 22. TripAdvisor
    23. 23. Yelp
    24. 24. Tumblr
    25. 25. Social Media Tools
    26. 26. RSS Feeds
    27. 27. Google Reader
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. iGoogle
    33. 33.
    34. 34. KindleIt (Chrome Extension)
    35. 35.
    36. 36.
    37. 37.
    38. 38. Social Media for Churches
    39. 39. Have a Presence!
    40. 40. The United Methodist Church
    41. 41. Texting
    42. 42. Questions?
    43. 43. Follow me• Twitter: #neillcaldwell• Facebook/neillcaldwell• Foursquare• LinkedIn• Flickr• Dropbox• Google+• WordPress• TravelAdvisor