Modern Marketing Partners Case Study: Experian AutoCheck

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How did Modern Marketing Partners improve the image and brand identity of a leading provider of information to banks and dealerships? This is where Modern Marketing Partners, a Naperville Marketing Agency, Shines. We developed a new brand image and tagline for the company, improving the graphic imaging and theme. Learn more at http://www.modernmarketingpartners.com/blog/experian-case-study

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Modern Marketing Partners Case Study: Experian AutoCheck

  1. 1. CASE STUDY Experian Challenge Solution CHALLENGE One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme, and messaging. SOLUTION Modern Marketing Partners benchmarked competitors, and created alternative branding concepts, including the tagline, Dealer Friendly, with the intention of overcoming negative perceptions of the previous auto dealer product/service offering. Testing confirmed the preference for the tagline, and graphic identity. Campaign elements included a brochure, dealer signage, postcard, sales letter, rear-veiw mirror hanger, business cards, and sales premium key chain. modernmarketingpartners.com Results: Experian launched AutoCheck nationally to the auto dealer vertical, realizing incremental sales penetration with top networks and brands. Feedback from sales personnel was very positive.

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