Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly.
Beside high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs?
MMP's whitepaper, “Catalog Marketing Best Practices”, shares the Top 10 Catalog marketing best practices, along with some examples, and additional resources. Visit http://www.modernmarketingpartners.com/Download-Whitepaper-Catalog-Marketing-Best-Practices.cfm for a free download.