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After three decades of prominence, Relational Database Management Systems (RDBMS) are being challenged by a raft of new technologies. While enjoying a position of incumbency, newer data management approaches are benefitting from a vibrancy powered by the effects of Moore's Law and Big Data. Hadoop and NoSQL offerings were designed for the cloud, but are finding a place in enterprise architecture. In fact, Hadoop has already made a dent in the burgeoning field of analytics, previously the realm of data warehouses and analytical (relational) platforms.