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The technology studiowww.thetechnologystudio.co.uk+44 (0) 845 642 9880prepared by Neil Osmond<br />Why usability matters<b...
We believe usability is key...<br />Our core principle of usability ...<br />DON’T make me THINK<br />1<br />1. “Don’t Mak...
The user’s point of view ...<br />1. Consumers are lazy and getting lazier (your employees ARE consumers!)<br />2. Users a...
The established best practice ...<br />5. Make YOUR site as intuitive and effective as Google or Amazon<br />6. Omit needl...
Guiding the user to what they want ...<br />9. Make new, important or valuable things REALLY obvious<br />10. Use what you...
Testing to get it right ...<br />15. If you want a great site you HAVE to usertest<br />16. Users DON’T make optimal choic...
The technology studiowww.thetechnologystudio.co.uk+44 (0) 845 642 9880prepared by Neil Osmond<br />Why usability matters<b...
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Why Usability Matters

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Here at \'The Technology Studio\' we believe that usability is absolutely key to technology solutions that drive business results. We are a great admirer of Steve Krug\'s work and have used his \'Don\'t Make me Think\' book as an inspiration for a presentation on usability and its importance that we have shared with some of our clients. I hope you find it useful.

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Why Usability Matters

  1. 1. The technology studiowww.thetechnologystudio.co.uk+44 (0) 845 642 9880prepared by Neil Osmond<br />Why usability matters<br />
  2. 2. We believe usability is key...<br />Our core principle of usability ...<br />DON’T make me THINK<br />1<br />1. “Don’t Make Me Think” is the title of a book by Steve Krug on Web Usability which we would strongly recommend<br />
  3. 3. The user’s point of view ...<br />1. Consumers are lazy and getting lazier (your employees ARE consumers!)<br />2. Users are usually under time pressure<br />3. “Make what I want available when I want it, where I want it in the form I want it”<br />4. People do NOT read web pages, they scan them<br />
  4. 4. The established best practice ...<br />5. Make YOUR site as intuitive and effective as Google or Amazon<br />6. Omit needless words<br />7. Use searches as long as the results are relevant and well presented<br />8. Use conventions – make the obvious clickable<br />
  5. 5. Guiding the user to what they want ...<br />9. Make new, important or valuable things REALLY obvious<br />10. Use what youknow about the user to make THEIR lives easier<br />11. Use your home page to spell out the bigpicture<br />13. If users don’t know what’s there, and can’t find it immediately, they will STOPlooking<br />12. Create highly visual hierarchies and intuitive navigation<br />
  6. 6. Testing to get it right ...<br />15. If you want a great site you HAVE to usertest<br />16. Users DON’T make optimal choices, they make satisfactory ones<br />17. 3 to 4 reasonably patient human beings, carefully observed will find c. 80% of usability issues<br />18. User testing can be simple observation or as scientific as eyetracking<br />
  7. 7. The technology studiowww.thetechnologystudio.co.uk+44 (0) 845 642 9880prepared by Neil Osmond<br />Why usability matters<br />

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