Smartphone technology

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Smartphone technology

  1. 1. Smartphone Technology<br />
  2. 2. Introduction<br />What is a smartphone?<br />What’s their history?<br />What does the market look like today?<br />Where is the market going in the future?<br />What does this all mean for us?<br />How do we develop for these devices?<br />What’s our current capability?<br />
  3. 3. Reference<br />No widely agreed definition<br />Wikipedia offers us:<br />“…a mobile phone that offers more advanced computing ability than a contemporary feature phone…”<br />“…smartphones and feature phones may be thought of as handheld computers with a mobile telephone…”<br />
  4. 4. Most are a mobile phone<br />Most have Wi-Fi connectivity<br />Most have a large touchable screen<br />Most have Bluetooth connectivity<br />Most have a camera<br />Most have GPS<br />Most have enough processing power to be considered an ultra-mobile computer<br />Common Hardware Features<br />
  5. 5. All support Apps<br />All have an App Store<br />All have a version of Angry Birds<br />Common Software Features<br />
  6. 6. Timeline<br />RIM<br />Android<br />Symbian<br />HTC <br />Dream<br />Blackberry <br />5810<br />Ericsson<br />R380<br />Nokia <br />N9000<br />Apple<br />iPad<br />2001<br />2010<br />2007<br />2000<br />1997<br />2002<br />1996<br />1992<br />2008<br />Samsung <br />Omnia 7<br />IBM Simon<br />Apple <br />iPhone<br />Ericsson<br />GS88<br />Kyocera <br />6035<br />iPhone<br />WindowsPhone<br />Palm<br />
  7. 7. Total Sales<br />Source: Gartner (April 2011)<br />
  8. 8. Smartphone MarketShare 2010<br />Source: Gartner (April 2011)<br />
  9. 9. Market Share Trend<br />Source: Gartner (April 2011)<br />
  10. 10. Symbian will die out<br />Android will begin to dominate will own the low-to-mid end market<br />iPhone will remain 2nd and continue to own the high end market<br />Blackberry will remain 3rd and continue to own the business market.<br />Windows creates uncertainty<br />Behind the numbers<br />
  11. 11. iPad First Quarter Sales<br />Source: Bernstein Research (October 2010)<br />
  12. 12. Total Tablet Sales<br />
  13. 13. Change in expectations <br />Shift away from websites to websites + (complimentary) apps<br />59% of smartphone users downloaded an app this month<br />There’s an App for that!<br />
  14. 14. Total Number of Apps<br />
  15. 15. App Growth<br />
  16. 16. Desktop Market Share<br />
  17. 17. Propriety IDE available (Apple’s XCode)<br />Development must be performed on a Mac<br />Objective C is programming language of choice<br />App distribution is via tightly managed iStore<br />iOS Development<br />
  18. 18. Learned from Apple’s “mistakes”<br />Open Source IDE available (Eclipse)<br />Development can be done on any major desktop OS<br />Java (Davlik VM) is programming language of choice<br />App distribution is relatively loosely controlled<br />Android Development<br />
  19. 19. Years of experience keeping developers happy<br />Free and propriety IDE (Visual Studio)<br />Development is aimed at Windows<br />.NET programming languages<br />App distribution is relatively loosely controlled<br />Windows Phone Development<br />
  20. 20. Multiply development costs<br />Adobe Air offers alternative<br />Write once deploy anywhere<br />Adobe platform not aimed at the business uses<br />Nothing stopping platforms banning it<br />Apple’s already tried!<br />HTML5 offers an interesting alternative<br />Multi-Platform Development<br />
  21. 21. Mobile applications – Bruce Power (Energy) and Transport Scotland (Public Sector)<br />Smartphone applications – BMI Check-in, Mobi-ticket, Queue Measurement (all Transport)<br />First iPhone app – Infrastructure Manager<br />First Android app – Transport Scotland<br />First Blackberry app – 3rd party partner<br />Capability<br />
  22. 22. Smartphone and Tablet signal a divergence in computing platforms<br />Customer expectations are changing<br />Where’s the app?<br />Changing technology market<br />Now Microsoft and Oracle but Google has emerged as key technology vendor<br />Smartphones are affecting the whole market<br />Improvement in mobile phone networks<br />Challenges<br />
  23. 23. Neil Logan<br />neil.logan@amorgroup.com<br />@neil_logan<br />

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