1.
Super Bowl XLIX Team Apps Review
@njh287 www.dsmsports.net
On February 1, 2015 the Seattle Seahawks and New England Patriots
square off in Super Bowl XLIX. Each team has a talented roster,
impressive social and digital media, and dedicated team mobile apps.*
What follows is a brief look at each of the teams' apps, made by
different developers.
*NOTE: The Patriots also have a
separate game day live app

2.
What Fans See When They Open The Apps
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- App open page with Patriots logo + player
- No special splash page or sponsor
- Lists developer: Adept Mobile
- App open page with Seahwaks logo only
- Special Super Bowl XLIX interstitial page
- Main app sponsor: Verizon
- Lists developer: Yinzcam

3.
The App Home Pages
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How the home page looks
- Lists news content, filter-able by type
- Listed in chronological order
- In-house “banner ad” for an ETW
How the home page looks
- Lists next game at top with player photo
- Can scroll down to see 'latest media'
- No space allocated for banner ad display

4.
The Patriots App Main Menu
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How the Patriots main menu looks
- Long + extensive list, by content category
- Note the points notification or mPOINTS
- Note social media nets listed
- Section dedicated for game day content
- Dedicated Fan Zone section
- Currently no Snapchat (Patriots just
launched an account on 01/25)

5.
The Seahawks App Main Menu
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How the Seahawks main
menu looks
- Much shorter list than
Pats, no categories
- Explicit button for tickets
/account management
- Live video component on
main menu (live press)
- Similar data collection
efforts as Patriots, but no
loyalty or mPOINTS
program
- More novel features like
Spirit of 12 components
and Virtual SB Ring

6.
Signing in to the Patriots Fan Club
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Patriots Fan Registry
- Option to connect with
Facebook or sign up
separately through App
- Note info collected:
Email, age, zip, sex (no
name required)
- Another use of in-house
banner ad to promote Pro
Shop products

7.
The Patriots App Mobile Rewards Program
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The Patriots mPOINTS and
Rewards program
- Facebook or internal sign-up
- A lot of sponsor activation and
partner rewards
- Ability to select offers for
which to redeem points
- mPOINTS awarded for
content consumption, attending
games, making purchases, etc.
- Free points awarded for
signing up

8.
How The Seahawks App Engages Fans
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Seahawks fan engagement
& logging in
- No rewards program, only
reason to log in is for ticket
account management
- Limited features for fans
besides virtual SB ring
- Opportunity for loyalty
program and/or games?
- QR reader built-in (should it
have info about QR's?)
- Message center to
store/view messages from
team

9.
Venue Information on the Apps
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How the venue page looks
- Text only with basic info on directions,
parking, security, concession choices, et al.
How the venue page looks
-More extensive list of venue info and in-
game features/promotions
- Ability to buy experiences
- Reminder about presence of live video

10.
Merchandise Sales on the Apps
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How the merchandise store looks
- Can view by category/new/featured
- No images on home page
- Search bar salient
How the merchandise store looks
- Featured Super Bowl XLIX merch
- Image-heavy page w/ basic category buttons
- Discount offer for 'signing up'
- Smaller search bar

11.
How Each App Features Cheer Squads
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How the Patriots cheerleaders section
looks
- More of a 'home page' look
- More commerce-focused (buy calendar)
How the Seahawks cheerleaders section looks
- Individuals featured
- Video + photo content featured/focused

12.
The Patriots App In-Game Features
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How the Patriots App does in-game content
- There is play-by-play in a 'blog' format
- Live chat amongst fans on the App
- Stats/box score
- Drive charts
- Note: banner ad
- Dynamic in-game system with updating plays,
chats, etc.
- No social media integration into this section

13.
The Seahawks App In-Game Features
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How the Seahawks App does
in-game content
- Live box score, but no live
play-by-play [it appears]
- Social media integration is
strong, most dynamic part
- Live updates of videos and
photo gallery
- Banner ad display on this page
(likely among higher trafficked
sections of the app)
- Note the 'messages' envelope
there, to receive/send
messages with the team

14.
Super Bowl XLIX Team Apps iTunes Ratings
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Comparing Customer Ratings
Both teams have recently updated
versions of their app, with creative for
Super Bowl XLIV.
Both have comparable overall user
ratings
Both have merits and strong features, as
well as shortfalls and gaps.
A full evaluation would require
creating/using accounts, experiencing the
apps in-game, consistent usage, etc.

15.
Super Bowl XLIX Team Apps Review
@njh287 www.dsmsports.net
There you have it. Hopefully the showdown on the field will be as close
as that between the Patriots and Seahawks team mobile apps!
For more digital and social media sports content, follow me on Twitter
@njh287 and visit www.dsmsports.net