The New Digital Media LandscapeThe New Digital Media Landscape

The media atmosphere has evolved,The media atmosphere has...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
THE DECISION 2.0THE DE...
The New Digital Media LandscapeThe New Digital Media Landscape

Ubiquitous nature of media

Everyone and everything is m...
The New Digital Media LandscapeThe New Digital Media Landscape

Ubiquitous nature of media

Velocity of media

Numerous...
The New Digital Media LandscapeThe New Digital Media Landscape

Everyone and everything is media
NEIL HOROWITZ DREXEL SMT...
The New Digital Media LandscapeThe New Digital Media Landscape

Mobile and first-hand nature of news (we can
all be repor...
The New Digital Media LandscapeThe New Digital Media Landscape

Social media / Internet literacy:
A new necessity in educ...
The New Digital Media LandscapeThe New Digital Media Landscape

Sports teams and organizations no
longer control the mess...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Positives and Negatives of the New EraPositives and Negativ...
The New Digital Media LandscapeThe New Digital Media Landscape

Rumors and misconceptions and lies
can spread quickly
NEI...
The New Digital Media LandscapeThe New Digital Media Landscape

Endless avenues for publishing –
Medium, Tumblr,
Word Pre...
The New Digital Media LandscapeThe New Digital Media Landscape
An increasingly “gotcha” societyAn increasingly “gotcha” so...
The New Digital Media LandscapeThe New Digital Media Landscape
Attention whores: Trend towardAttention whores: Trend towar...
The New Digital Media LandscapeThe New Digital Media Landscape
Polarizing
personalities,
snarky,
disparaging,
comedic,
pro...
The New Digital Media LandscapeThe New Digital Media Landscape
Sports media taking strong, polarizingSports media taking s...
The New Digital Media LandscapeThe New Digital Media Landscape
Metrics in the MediaMetrics in the Media
NEIL HOROWITZ DREX...
The New Digital Media LandscapeThe New Digital Media Landscape
Reinforce teams trying to control theReinforce teams trying...
The New Digital Media LandscapeThe New Digital Media Landscape

Content and media meld withContent and media meld with
ma...
The New Digital Media LandscapeThe New Digital Media Landscape
Content →Content →
traffic/subscription/impressionstraffic/...
The New Digital Media LandscapeThe New Digital Media Landscape
Next level:Next level:

Identifying most popular contentId...
The New Digital Media LandscapeThe New Digital Media Landscape
Next level:Next level:

Content that contains marketing me...
The New Digital Media LandscapeThe New Digital Media Landscape
Next level:Next level:
How content is consumed (mobile, geo...
The New Digital Media LandscapeThe New Digital Media LandscapeBrands and teamsBrands and teams
are the mediaare the media
...
The New Digital Media LandscapeThe New Digital Media Landscape
Next level:Next level:

Personalized messages + offers bas...
The New Digital Media LandscapeThe New Digital Media Landscape
Quality content vs. content thatQuality content vs. content...
The New Digital Media LandscapeThe New Digital Media Landscape
““Click-bait,” BuzzFeed-like lists,Click-bait,” BuzzFeed-li...
The New Digital Media LandscapeThe New Digital Media Landscape
Drowning in data, but what dataDrowning in data, but what d...
The New Digital Media LandscapeThe New Digital Media Landscape
Who drives the sports conversationWho drives the sports con...
The New Digital Media LandscapeThe New Digital Media Landscape
The evolution of mass mediaThe evolution of mass media
(lar...
The New Digital Media LandscapeThe New Digital Media Landscape
Third-party mega mass media distributionThird-party mega ma...
The New Digital Media LandscapeThe New Digital Media Landscape
The growing importance of the individualThe growing importa...
The New Digital Media LandscapeThe New Digital Media Landscape
The changing (diminishing) attentionThe changing (diminishi...
The New Digital Media LandscapeThe New Digital Media Landscape
Quality media content as a form ofQuality media content as ...
The New Digital Media LandscapeThe New Digital Media Landscape
Where it's headed:Where it's headed:
- Increasingly visual,...
The New Digital Media LandscapeThe New Digital Media Landscape
Online Branding: Little to no burdenOnline Branding: Little...
The New Digital Media LandscapeThe New Digital Media Landscape

How I got here; who Google'd me? WhoHow I got here; who G...
The New Digital Media LandscapeThe New Digital Media Landscape

Ability to connect withAbility to connect with peers andp...
The New Digital Media LandscapeThe New Digital Media Landscape
Share + create contentShare + create content
→→ Become a me...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape

Start a blogStart a blog

Publish on LinkedInPublish on ...
The New Digital Media LandscapeThe New Digital Media Landscape
Embrace the interest graph nowEmbrace the interest graph no...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014

Reach out and discov...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
QUESTIONS FOR MEQUESTI...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
Learn more about me:
W...
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
It's mostly all a fun ...
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Digital Communication Past, Present, Future - Drexel University Lecture

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I recently had the privilege of speaking with Sport Management MBA students and undergraduates at Drexel University in Philadelphia. Here is the visual supplement deck that went along with my talk about the evolution and deeper current facets of, media and digital/social media.

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Digital Communication Past, Present, Future - Drexel University Lecture

  1. 1. The New Digital Media LandscapeThe New Digital Media Landscape  The media atmosphere has evolved,The media atmosphere has evolved, and is continuing to develop, at aand is continuing to develop, at a rapid pacerapid pace  Who generates media and how it is generated  How media and news is consumed  How media and news spreads  Consumer reaction to the news is visible  A new cycle and agenda NEIL HOROWITZ DREXEL SMT AUGUST 2014
  2. 2. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014 THE DECISION 2.0THE DECISION 2.0 How did YOU find out about it? What, if anything, did you DO after learning of the news? How does information break, flow, and
  3. 3. The New Digital Media LandscapeThe New Digital Media Landscape  Ubiquitous nature of media  Everyone and everything is media  Metrics and the media  The evolution of mass media  Online branding  The interest graph and social graph dichotomy NEIL HOROWITZ DREXEL SMT AUGUST 2014
  4. 4. The New Digital Media LandscapeThe New Digital Media Landscape  Ubiquitous nature of media  Velocity of media  Numerous platforms for delivery  Social media – news and information with context NEIL HOROWITZ DREXEL SMT AUGUST 2014
  5. 5. The New Digital Media LandscapeThe New Digital Media Landscape  Everyone and everything is media NEIL HOROWITZ DREXEL SMT AUGUST 2014
  6. 6. The New Digital Media LandscapeThe New Digital Media Landscape  Mobile and first-hand nature of news (we can all be reporters, we can all break news) NEIL HOROWITZ DREXEL SMT AUGUST 2014
  7. 7. The New Digital Media LandscapeThe New Digital Media Landscape  Social media / Internet literacy: A new necessity in education NEIL HOROWITZ DREXEL SMT AUGUST 2014
  8. 8. The New Digital Media LandscapeThe New Digital Media Landscape  Sports teams and organizations no longer control the message (but they can frame it, they can listen, and they can cultivate a brand / team perception) NEIL HOROWITZ DREXEL SMT AUGUST 2014 LA KINGS → ← BOSTON CELTICS
  9. 9. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014
  10. 10. The New Digital Media LandscapeThe New Digital Media Landscape Positives and Negatives of the New EraPositives and Negatives of the New Era NEIL HOROWITZ DREXEL SMT AUGUST 2014
  11. 11. The New Digital Media LandscapeThe New Digital Media Landscape  Rumors and misconceptions and lies can spread quickly NEIL HOROWITZ DREXEL SMT AUGUST 2014
  12. 12. The New Digital Media LandscapeThe New Digital Media Landscape  Endless avenues for publishing – Medium, Tumblr, Word Press, etc. NEIL HOROWITZ DREXEL SMT AUGUST 2014
  13. 13. The New Digital Media LandscapeThe New Digital Media Landscape An increasingly “gotcha” societyAn increasingly “gotcha” society (business examples, too, especially(business examples, too, especially for sports)for sports) NEIL HOROWITZ DREXEL SMT AUGUST 2014
  14. 14. The New Digital Media LandscapeThe New Digital Media Landscape Attention whores: Trend towardAttention whores: Trend toward polarizing, share-able, respond-able,polarizing, share-able, respond-able, viral, contentviral, content NEIL HOROWITZ DREXEL SMT AUGUST 2014
  15. 15. The New Digital Media LandscapeThe New Digital Media Landscape Polarizing personalities, snarky, disparaging, comedic, provocative NEIL HOROWITZ DREXEL SMT AUGUST 2014
  16. 16. The New Digital Media LandscapeThe New Digital Media Landscape Sports media taking strong, polarizingSports media taking strong, polarizing stancesstances NEIL HOROWITZ DREXEL SMT AUGUST 2014
  17. 17. The New Digital Media LandscapeThe New Digital Media Landscape Metrics in the MediaMetrics in the Media NEIL HOROWITZ DREXEL SMT AUGUST 2014
  18. 18. The New Digital Media LandscapeThe New Digital Media Landscape Reinforce teams trying to control theReinforce teams trying to control the message and be fans' trusted,message and be fans' trusted, official sourceofficial source NEIL HOROWITZ DREXEL SMT AUGUST 2014
  19. 19. The New Digital Media LandscapeThe New Digital Media Landscape  Content and media meld withContent and media meld with marketingmarketing NEIL HOROWITZ DREXEL SMT AUGUST 2014
  20. 20. The New Digital Media LandscapeThe New Digital Media Landscape Content →Content → traffic/subscription/impressionstraffic/subscription/impressions →→ opportunities to serveopportunities to serve marketing messages and offersmarketing messages and offers ““Earning the right to mix marketing and content.”Earning the right to mix marketing and content.” (Tampa Bay Lightning)(Tampa Bay Lightning) NEIL HOROWITZ DREXEL SMT AUGUST 2014
  21. 21. The New Digital Media LandscapeThe New Digital Media Landscape Next level:Next level:  Identifying most popular contentIdentifying most popular content  Identifying content that drivesIdentifying content that drives transactionstransactions NEIL HOROWITZ DREXEL SMT AUGUST 2014
  22. 22. The New Digital Media LandscapeThe New Digital Media Landscape Next level:Next level:  Content that contains marketing messagesContent that contains marketing messages or sponsorships thereinor sponsorships therein NEIL HOROWITZ DREXEL SMT AUGUST 2014
  23. 23. The New Digital Media LandscapeThe New Digital Media Landscape Next level:Next level: How content is consumed (mobile, geo, etc.)How content is consumed (mobile, geo, etc.) and by whomand by whom NEIL HOROWITZ DREXEL SMT AUGUST 2014
  24. 24. The New Digital Media LandscapeThe New Digital Media LandscapeBrands and teamsBrands and teams are the mediaare the media companies now;companies now; producingproducing contentcontent alongsidealongside traditional mediatraditional media brethrenbrethren - Teams have in-house- Teams have in-house hosts, producers,hosts, producers, writers/reporters,writers/reporters, NEIL HOROWITZ DREXEL SMT AUGUST 2014
  25. 25. The New Digital Media LandscapeThe New Digital Media Landscape Next level:Next level:  Personalized messages + offers based onPersonalized messages + offers based on content consumption & other user datacontent consumption & other user data NEIL HOROWITZ DREXEL SMT AUGUST 2014
  26. 26. The New Digital Media LandscapeThe New Digital Media Landscape Quality content vs. content thatQuality content vs. content that gets clicks, engagement, growth,gets clicks, engagement, growth, etc.etc. NEIL HOROWITZ DREXEL SMT AUGUST 2014
  27. 27. The New Digital Media LandscapeThe New Digital Media Landscape ““Click-bait,” BuzzFeed-like lists,Click-bait,” BuzzFeed-like lists, etc.etc. NEIL HOROWITZ DREXEL SMT AUGUST 2014
  28. 28. The New Digital Media LandscapeThe New Digital Media Landscape Drowning in data, but what dataDrowning in data, but what data MEANS somethingMEANS something NEIL HOROWITZ DREXEL SMT AUGUST 2014 →→ tying totying to businessbusiness objectives nowobjectives now → measuring the→ measuring the value-add, orvalue-add, or trying to, oftrying to, of journalists; alsojournalists; also
  29. 29. The New Digital Media LandscapeThe New Digital Media Landscape Who drives the sports conversationWho drives the sports conversation & content?& content? →→ Social media informs ESPN or vice-Social media informs ESPN or vice- versa?versa? NEIL HOROWITZ DREXEL SMT AUGUST 2014
  30. 30. The New Digital Media LandscapeThe New Digital Media Landscape The evolution of mass mediaThe evolution of mass media (largely driven(largely driven by sports!)by sports!) NEIL HOROWITZ DREXEL SMT AUGUST 2014
  31. 31. The New Digital Media LandscapeThe New Digital Media Landscape Third-party mega mass media distributionThird-party mega mass media distribution (newspapers)(newspapers) →→ More interest-based media (magazines, radio,More interest-based media (magazines, radio, TV)TV) →→ Social media (consuming content similar toSocial media (consuming content similar to friends/family)friends/family) → Interest-based: media resurgence→ Interest-based: media resurgence (Internet/World Wide Web)(Internet/World Wide Web) → Social and interest graphs clash and combine→ Social and interest graphs clash and combine (social media)(social media) → Media becomes uber-personalized and, in many→ Media becomes uber-personalized and, in many cases, 1-to-1 (Snapchat, WhatsApp, nativecases, 1-to-1 (Snapchat, WhatsApp, native ads/content, etc.)ads/content, etc.) NEIL HOROWITZ DREXEL SMT AUGUST 2014
  32. 32. The New Digital Media LandscapeThe New Digital Media Landscape The growing importance of the individualThe growing importance of the individual and one-to-one communicationand one-to-one communication 1) Sales and marketing perspective1) Sales and marketing perspective 2) Brand and reputation perspective2) Brand and reputation perspective 3) “Influencers”3) “Influencers” NEIL HOROWITZ DREXEL SMT AUGUST 2014
  33. 33. The New Digital Media LandscapeThe New Digital Media Landscape The changing (diminishing) attentionThe changing (diminishing) attention span:span: A focus on snackable, shareable, visualA focus on snackable, shareable, visual contentcontent NEIL HOROWITZ DREXEL SMT AUGUST 2014
  34. 34. The New Digital Media LandscapeThe New Digital Media Landscape Quality media content as a form ofQuality media content as a form of relationship and brand buildingrelationship and brand building over timeover time NEIL HOROWITZ DREXEL SMT AUGUST 2014
  35. 35. The New Digital Media LandscapeThe New Digital Media Landscape Where it's headed:Where it's headed: - Increasingly visual, shorter (symbols,- Increasingly visual, shorter (symbols, emojis)emojis) - Device-agnostic (mostly mobile)- Device-agnostic (mostly mobile) - Personalized- Personalized - Programmatic- Programmatic NEIL HOROWITZ DREXEL SMT AUGUST 2014
  36. 36. The New Digital Media LandscapeThe New Digital Media Landscape Online Branding: Little to no burdenOnline Branding: Little to no burden of entry in media these days =of entry in media these days = YOUR OPPORTUNITYYOUR OPPORTUNITY NEIL HOROWITZ DREXEL SMT AUGUST 2014
  37. 37. The New Digital Media LandscapeThe New Digital Media Landscape  How I got here; who Google'd me? WhoHow I got here; who Google'd me? Who am I? Who are you?am I? Who are you? NEIL HOROWITZ DREXEL SMT AUGUST 2014
  38. 38. The New Digital Media LandscapeThe New Digital Media Landscape  Ability to connect withAbility to connect with peers andpeers and leadersleaders in the industry; learn fromin the industry; learn from them, networkthem, network  Be proactiveBe proactive  Make contactMake contact  Build brandBuild brand  Twitter chatsTwitter chats  LinkedIn, et al.LinkedIn, et al. NEIL HOROWITZ DREXEL SMT AUGUST 2014
  39. 39. The New Digital Media LandscapeThe New Digital Media Landscape Share + create contentShare + create content →→ Become a media companyBecome a media company YOURSELFYOURSELF NEIL HOROWITZ DREXEL SMT AUGUST 2014
  40. 40. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014
  41. 41. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014
  42. 42. The New Digital Media LandscapeThe New Digital Media Landscape  Start a blogStart a blog  Publish on LinkedInPublish on LinkedIn  Use an RSS readerUse an RSS reader  Follow leaders on social mediaFollow leaders on social media  Make statements and tag othersMake statements and tag others  Start & participate in conversationsStart & participate in conversations  LEARN and demonstrate knowledgeLEARN and demonstrate knowledge  Share best practicesShare best practices  Keep track of the industryKeep track of the industry endless array of suggestions...endless array of suggestions... NEIL HOROWITZ DREXEL SMT AUGUST 2014
  43. 43. The New Digital Media LandscapeThe New Digital Media Landscape Embrace the interest graph nowEmbrace the interest graph now inherent in digital and social mediainherent in digital and social media NEIL HOROWITZ DREXEL SMT AUGUST 2014
  44. 44. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014  Reach out and discover and connect withReach out and discover and connect with others in the industryothers in the industry  Advance conversation and innovation andAdvance conversation and innovation and creativity in the industrycreativity in the industry  Engage with like-minded individuals!Engage with like-minded individuals!  Become a thought leader (or at least aspire toBecome a thought leader (or at least aspire to do so!)do so!)  Use your time productivelyUse your time productively  Every day is a chance to learn something newEvery day is a chance to learn something new  Every day is a chance to make a meaningfulEvery day is a chance to make a meaningful connectionconnection  Every day is a chance to do something greatEvery day is a chance to do something great
  45. 45. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014 QUESTIONS FOR MEQUESTIONS FOR ME FURTHER POINTS OF DISCUSSIONFURTHER POINTS OF DISCUSSION TAKING NEXT STEPSTAKING NEXT STEPS
  46. 46. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014 Learn more about me: Website/podcast:Website/podcast: www.dsmsports.netwww.dsmsports.net LinkedIn:LinkedIn: www.linkedin.com/in/neilhorowitzwww.linkedin.com/in/neilhorowitz Twitter / Instagram: @njh287Twitter / Instagram: @njh287
  47. 47. The New Digital Media LandscapeThe New Digital Media Landscape NEIL HOROWITZ DREXEL SMT AUGUST 2014 It's mostly all a fun and better world...

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