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Introducing a new self-checkout concept © Neil Halford 16 th  August 2009
Background <ul><li>Having used the self-checkout at Sainsbury, Tesco I began to notice that the great majority of people u...
First lets look at the existing model. <ul><li>The existing self-checkout works by allowing you to scan the product and th...
First lets look at the existing model. <ul><li>So, in summary, the existing unit has advantages but at the same time offer...
Let’s walk through how my new concept would work. <ul><li>You arrive at the store and collect your cart from the area outs...
On entry to the store. <ul><li>As you enter the self shopping channel you do a few new things; </li></ul><ul><ul><li>You s...
“ Self-Shopping” – better than self check-out <ul><li>As you shop you use your mobile handset camera to capture the image ...
Checking out. <ul><li>You finish your shopping and go to the “Self-Shopping” checkout. </li></ul><ul><li>At the checkout y...
... and <ul><li>There are lots of details I’ve glossed over, but have considered. </li></ul><ul><li>The technology is avai...
That’s all folks! Thanks for looking. Email me with any observations, thoughts or comments © Neil Halford 16 th  August 2009
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New Self Checkout Concept V4 160809

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New Self Checkout Concept V4 160809

  1. 1. Introducing a new self-checkout concept © Neil Halford 16 th August 2009
  2. 2. Background <ul><li>Having used the self-checkout at Sainsbury, Tesco I began to notice that the great majority of people using it had a basket or small cart (trolley). </li></ul><ul><li>I began to work through why it was hard to use with a large cart and put together an idea for a new self-checkout that would work for all carts and baskets. </li></ul>
  3. 3. First lets look at the existing model. <ul><li>The existing self-checkout works by allowing you to scan the product and then place it into one of the store carrier bags. </li></ul><ul><li>The area where the bags are (the bagging area) is really a large weighing scale, so as you scan the product and the store system recalls the item and price for payment, it also calls up the weight of the product for check-weighing your purchases. </li></ul><ul><li>Of course the unit was designed for use with store carriers and we all try now to use re-useable bags. This is why if you use a hessian bag and place it in the bagging area you get the annoying message. </li></ul>
  4. 4. First lets look at the existing model. <ul><li>So, in summary, the existing unit has advantages but at the same time offers up some compelling opportunities for improvement. </li></ul>
  5. 5. Let’s walk through how my new concept would work. <ul><li>You arrive at the store and collect your cart from the area outside the store by the entrance. </li></ul><ul><li>On entry to the store you use the “self-shopping” channel. </li></ul>
  6. 6. On entry to the store. <ul><li>As you enter the self shopping channel you do a few new things; </li></ul><ul><ul><li>You start the “self-shopping” application on your mobile handset and log-in. </li></ul></ul><ul><ul><li>You use the camera on your handset to scan the barcode on the cart. </li></ul></ul><ul><ul><li>You stop and register your cart on the weigh-bridge in the shopping channel. </li></ul></ul><ul><ul><li>The screen by the weigh bridge asks you to place your re-useable bags in the cart for adding to the cart weight. </li></ul></ul><ul><ul><li>Once the information is captured you can shop. </li></ul></ul>
  7. 7. “ Self-Shopping” – better than self check-out <ul><li>As you shop you use your mobile handset camera to capture the image of the bar code on your products. </li></ul><ul><li>Place your shopping in your bags, already in the cart. </li></ul><ul><li>The “Self-Shopping” application searches the store system for the price and the weight and stores it on your shopping list. </li></ul><ul><li>You’ve already added your personal details to the secure, online “Self-Shopping” application via your PC or handset, so it knows your age, loyalty card details and has your credit or debit card details. </li></ul><ul><li>The application also reminds you of items you regularly but as you shop. Don’t forget wine! </li></ul>
  8. 8. Checking out. <ul><li>You finish your shopping and go to the “Self-Shopping” checkout. </li></ul><ul><li>At the checkout you wheel your cart onto the scale and the system checks the actual weight against the shopping list. </li></ul><ul><li>If you have made a mistake it interrogates your list and suggests which items you may have duplicated or scanned and not bought. </li></ul><ul><li>On you handset it asks you to enter your pin using the handset keypad. </li></ul><ul><li>You choose which card you want to pay with, enter the bags re-used and away you go. </li></ul><ul><li>You can check and print your receipt on your PC when you get home. </li></ul>
  9. 9. ... and <ul><li>There are lots of details I’ve glossed over, but have considered. </li></ul><ul><li>The technology is available to do this. </li></ul><ul><li>I calculated roughly that the cost savings to the grocers would be huge. </li></ul><ul><li>The benefits for shoppers are great. </li></ul><ul><li>It opens up the handset to be used as an interactive device whilst shopping with options like “alternatives”, “coupons” and “offers” made available. </li></ul><ul><li>It would be secure. </li></ul>
  10. 10. That’s all folks! Thanks for looking. Email me with any observations, thoughts or comments © Neil Halford 16 th August 2009

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