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How social media can benefit property            management.     Prepared by: Steve Ballantyne, Director of Business Devel...
You’re busy, we appreciate your                       time today.Building Marketing Assets                      2
What this presentation is about    What is social media    Why it matters now    What you can do    The tools & getting st...
What do we mean by social                              media?            Social media are media for social interaction, us...
Being social is nothing new…Building Marketing Assets                   5
@georgesbarberBuilding Marketing Assets                    6
@greedisgoodBuilding Marketing Assets                  7
57,341,078 likes                            40,818,619 likes                            35,278,176 likesBuilding Marketing...
Say hello to Canada’s “Resident 2.0”                                            Source: http://www.6smarketing.com/Buildin...
Canada’s digital landscape in 2013       • 41+ hours per month online, 2nd globally       • 25 hours viewing video, 2nd gl...
The shift in communication                                    #scaryBuilding Marketing Assets                             ...
Why it matters now #1:                            Technology is everywhereBuilding Marketing Assets
Why it matters now #2:                             Everyone is OprahBuilding Marketing Assets
Why it matters now #3:                             The Generation GapBuilding Marketing Assets
What can I do?Building Marketing Assets
Why bother?        Business Goals Supported by a Social Media:        Retention: Improve sense of community & customer    ...
Tools that can help improve lead     generation, retention & customer                  service.                           ...
Nobody likes Marketing.                       Everybody loves value.   Search Results            Community development    ...
Content Marketing SystemBuilding Marketing Assets
Getting started…     1.      Goals     2.      Audience     3.      Messaging     4.      Execution     5.      Management...
Building Marketing Assets   21
Building Marketing Assets   22
Building Marketing Assets   23
Sales leadsBuilding Marketing Assets
Brand EvangelistsBuilding Marketing Assets                       25
Blog article topics that have real                value for residentsHow to decorate your apartment for the holidays.3 dat...
Building Marketing Assets
Benefits of having a social media                     presence.Retention: Pro-active customer service and communitydevelop...
Costs of having a social media                       presence.Opportunity cost: What else you could be doing with yourtime...
What’s the ROI Ballantyne?Building Marketing Assets
Thank You!                       steve@neighbourhoodbuzz.comBuilding Marketing Assets                            31
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How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

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A visual journey through why social media matters to property management and how they can use to reach business goals.

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How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

  1. 1. How social media can benefit property management. Prepared by: Steve Ballantyne, Director of Business Development at Neighbourhood Buzz Trusted by Canada’s best property management companies. Copyright © Neighbourhood Buzz Communications. 2013.
  2. 2. You’re busy, we appreciate your time today.Building Marketing Assets 2
  3. 3. What this presentation is about What is social media Why it matters now What you can do The tools & getting started Real life examples The benefits, costs & questionsBuilding Marketing Assets
  4. 4. What do we mean by social media? Social media are media for social interaction, using highly accessible and scalable publishing techniques. Source: wikipediaBuilding Marketing Assets
  5. 5. Being social is nothing new…Building Marketing Assets 5
  6. 6. @georgesbarberBuilding Marketing Assets 6
  7. 7. @greedisgoodBuilding Marketing Assets 7
  8. 8. 57,341,078 likes 40,818,619 likes 35,278,176 likesBuilding Marketing Assets 8
  9. 9. Say hello to Canada’s “Resident 2.0” Source: http://www.6smarketing.com/Building Marketing Assets
  10. 10. Canada’s digital landscape in 2013 • 41+ hours per month online, 2nd globally • 25 hours viewing video, 2nd globally • 17% increase in smartphone adaptation • Facebook remains dominate social site, several rising stars to watch though. • Retail e-commerce hit $22.3B, up 10% Source: 2013 Canada Digital Future in Focus www.comscore.com What does it all mean…Building Marketing Assets
  11. 11. The shift in communication #scaryBuilding Marketing Assets 11
  12. 12. Why it matters now #1: Technology is everywhereBuilding Marketing Assets
  13. 13. Why it matters now #2: Everyone is OprahBuilding Marketing Assets
  14. 14. Why it matters now #3: The Generation GapBuilding Marketing Assets
  15. 15. What can I do?Building Marketing Assets
  16. 16. Why bother? Business Goals Supported by a Social Media: Retention: Improve sense of community & customer service in apartment assets (help make it a home) Acquisition: Increase rental leads generated from your website Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Support modern and relevant brand messaging with active web presenceBuilding Marketing Assets
  17. 17. Tools that can help improve lead generation, retention & customer service. e-newslettersBuilding Marketing Assets
  18. 18. Nobody likes Marketing. Everybody loves value. Search Results Community development Community Discussion & & & community articles Brand equity Timely Information e-newslettersBuilding Marketing Assets
  19. 19. Content Marketing SystemBuilding Marketing Assets
  20. 20. Getting started… 1. Goals 2. Audience 3. Messaging 4. Execution 5. ManagementBuilding Marketing Assets
  21. 21. Building Marketing Assets 21
  22. 22. Building Marketing Assets 22
  23. 23. Building Marketing Assets 23
  24. 24. Sales leadsBuilding Marketing Assets
  25. 25. Brand EvangelistsBuilding Marketing Assets 25
  26. 26. Blog article topics that have real value for residentsHow to decorate your apartment for the holidays.3 date night ideas in High Park.Top 3 fitness trends for 2013 in Ottawa.Finding the perfect roomate.Maximizing your apartment bathroom.First time renter: Do you need tenants insurance?Balcony do’s and don’t’s.Kitchen tools for cozy apartments.5 in 5: 5 essential shops within 5 minutes of Motion.Stay active in Abbotsford this winter.4 tips to keep you warm in Edmonton this winterBest cheap eats around west BramptonBuilding Marketing Assets
  27. 27. Building Marketing Assets
  28. 28. Benefits of having a social media presence.Retention: Pro-active customer service and communitydevelopmentAcquisition: Increase web traffic and online footprintReturn on Investment: Increase ROI on existing webassets through increased exposureBranding: Be more than elevator notices and late rentlettersCut other marketing expenses: Save money on print andpay per click advertisingMarketing as an investment: Value of web presence growswith each article, follower, and emailBuilding Marketing Assets
  29. 29. Costs of having a social media presence.Opportunity cost: What else you could be doing with yourtimeOverhead cost: How much internal management time is thistakingOutsourcing cost: Paying 3rd parties to strategize, create,execute.Building Marketing Assets
  30. 30. What’s the ROI Ballantyne?Building Marketing Assets
  31. 31. Thank You! steve@neighbourhoodbuzz.comBuilding Marketing Assets 31

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