How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

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A visual journey through why social media matters to property management and how they can use to reach business goals.

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  • ----- Meeting Notes (12-02-17 13:28) -----GreetingThank Jason and LLWS for putting on this event
  • ----- Meeting Notes (12-02-17 13:28) -----I know you're busy.We appreciate your time and promise to make this a worthwhile investment.
  • ----- Meeting Notes (12-02-17 13:28) -----People have always been social.Bon-fire----- Meeting Notes (12-02-21 11:26) -----One reason people love food so much is the social aspect. It feels good to converse!
  • ----- Meeting Notes (12-02-17 14:39) -----Back when business was truely social. Owners knew customers.Customers knew owners."Where everybody knows your name"
  • ----- Meeting Notes (12-02-17 14:39) -----Then something happened.Corporate culture became cold and customers became #'s.Companies became too big to know everyone by name.----- Meeting Notes (12-02-27 10:40) -----The people didn't like it but they started to accept it as they way business is done. But then social media came along and things started to change.
  • ----- Meeting Notes (12-02-17 14:39) -----Then something happened.Corporate culture became cold and customers became #'s.Companies became too big to know everyone by name.----- Meeting Notes (12-02-27 10:40) -----The people didn't like it but they started to accept it as they way business is done. But then social media came along and things started to change.
  • ----- Meeting Notes (12-02-23 13:41) -----The signifigance of this change is word of mouth. SM has increased the velocity and reach of word of mouth in a way traditional cannot. At a fraction of the cost. Word of mouth, in order to be effective, is relationship based. The currency of this channel are trust and relevance, this has to be earned. Cannot be bought----- Meeting Notes (12-05-09 11:32) -----A brand's image has always been a function of how people percieve the company. The only difference today is residents are able to share those preceptions with each other.
  • How Social Media can benefit Property Management. Neighbourhood Buzz presents to the London Property Management Association

    1. 1. How social media can benefit property management. Prepared by: Steve Ballantyne, Director of Business Development at Neighbourhood Buzz Trusted by Canada’s best property management companies. Copyright © Neighbourhood Buzz Communications. 2013.
    2. 2. You’re busy, we appreciate your time today.Building Marketing Assets 2
    3. 3. What this presentation is about What is social media Why it matters now What you can do The tools & getting started Real life examples The benefits, costs & questionsBuilding Marketing Assets
    4. 4. What do we mean by social media? Social media are media for social interaction, using highly accessible and scalable publishing techniques. Source: wikipediaBuilding Marketing Assets
    5. 5. Being social is nothing new…Building Marketing Assets 5
    6. 6. @georgesbarberBuilding Marketing Assets 6
    7. 7. @greedisgoodBuilding Marketing Assets 7
    8. 8. 57,341,078 likes 40,818,619 likes 35,278,176 likesBuilding Marketing Assets 8
    9. 9. Say hello to Canada’s “Resident 2.0” Source: http://www.6smarketing.com/Building Marketing Assets
    10. 10. Canada’s digital landscape in 2013 • 41+ hours per month online, 2nd globally • 25 hours viewing video, 2nd globally • 17% increase in smartphone adaptation • Facebook remains dominate social site, several rising stars to watch though. • Retail e-commerce hit $22.3B, up 10% Source: 2013 Canada Digital Future in Focus www.comscore.com What does it all mean…Building Marketing Assets
    11. 11. The shift in communication #scaryBuilding Marketing Assets 11
    12. 12. Why it matters now #1: Technology is everywhereBuilding Marketing Assets
    13. 13. Why it matters now #2: Everyone is OprahBuilding Marketing Assets
    14. 14. Why it matters now #3: The Generation GapBuilding Marketing Assets
    15. 15. What can I do?Building Marketing Assets
    16. 16. Why bother? Business Goals Supported by a Social Media: Retention: Improve sense of community & customer service in apartment assets (help make it a home) Acquisition: Increase rental leads generated from your website Return on Investment: Increase ROI on existing web assets through increased exposure Branding: Support modern and relevant brand messaging with active web presenceBuilding Marketing Assets
    17. 17. Tools that can help improve lead generation, retention & customer service. e-newslettersBuilding Marketing Assets
    18. 18. Nobody likes Marketing. Everybody loves value. Search Results Community development Community Discussion & & & community articles Brand equity Timely Information e-newslettersBuilding Marketing Assets
    19. 19. Content Marketing SystemBuilding Marketing Assets
    20. 20. Getting started… 1. Goals 2. Audience 3. Messaging 4. Execution 5. ManagementBuilding Marketing Assets
    21. 21. Building Marketing Assets 21
    22. 22. Building Marketing Assets 22
    23. 23. Building Marketing Assets 23
    24. 24. Sales leadsBuilding Marketing Assets
    25. 25. Brand EvangelistsBuilding Marketing Assets 25
    26. 26. Blog article topics that have real value for residentsHow to decorate your apartment for the holidays.3 date night ideas in High Park.Top 3 fitness trends for 2013 in Ottawa.Finding the perfect roomate.Maximizing your apartment bathroom.First time renter: Do you need tenants insurance?Balcony do’s and don’t’s.Kitchen tools for cozy apartments.5 in 5: 5 essential shops within 5 minutes of Motion.Stay active in Abbotsford this winter.4 tips to keep you warm in Edmonton this winterBest cheap eats around west BramptonBuilding Marketing Assets
    27. 27. Building Marketing Assets
    28. 28. Benefits of having a social media presence.Retention: Pro-active customer service and communitydevelopmentAcquisition: Increase web traffic and online footprintReturn on Investment: Increase ROI on existing webassets through increased exposureBranding: Be more than elevator notices and late rentlettersCut other marketing expenses: Save money on print andpay per click advertisingMarketing as an investment: Value of web presence growswith each article, follower, and emailBuilding Marketing Assets
    29. 29. Costs of having a social media presence.Opportunity cost: What else you could be doing with yourtimeOverhead cost: How much internal management time is thistakingOutsourcing cost: Paying 3rd parties to strategize, create,execute.Building Marketing Assets
    30. 30. What’s the ROI Ballantyne?Building Marketing Assets
    31. 31. Thank You! steve@neighbourhoodbuzz.comBuilding Marketing Assets 31

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