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The Networked Leader: Strengthening Connections with the School Community


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This are slides to support Jason Neiffer's "The Networked Leader: Strengthening Connections with the School Community," presented at 28th Annual Washington State Assessment Conference in Seattle, Washington, December 2013.

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The Networked Leader: Strengthening Connections with the School Community

  1. 1. The Networked Leader: Strengthening Connections with the School Community Jason Neiffer Tech-Savvy Teacher in Residence Northwest Council for Computer Education Doctoral Candidate, Curriculum & Instruction University of Montana Curriculum Director Montana Digital Academy
  2. 2. Image: Tagxedo Image: Tagxedo
  3. 3. con·ver·gence the occurrence of two or more things coming together
  4. 4. Joe Logan
  5. 5. Image: Allen Avenue School
  6. 6. Image: UCSF School of Pharmacy
  7. 7. 13th Street Studio
  8. 8. Jason Neiffer
  9. 9. So, what?
  10. 10. Ignoring connection-rich social media means shutting down a potentially massive channel of communication to parents, community members and tax payers!
  11. 11. ...or else?
  12. 12. Simple Rules for Success Social media presence should be planned; messaging is important Accurate, up-to-date information beats out function; function beats out form Unofficial presences are as important as official channels Student voice is as important as adult voice
  13. 13. Low-Hanging Fruit
  14. 14. School Websites
  15. 15.
  16. 16. Classroom Websites
  17. 17.
  18. 18. Blogging Platforms: EduBlogs, KidBlogs, Blogger,, TypePad, Jux, Tumblr, Posterous, Weebly, LiveJournal Serverside Content Management Systems (CMS): Wordpress, Joomla, Drupal, PHP Nuke Simple: Coded website, School Wires Other Platforms: Wikispaces, Google Sites Options
  19. 19. Social Media Options
  20. 20. Facebook
  21. 21.
  22. 22. Twitter
  23. 23.
  24. 24. Media Channels: YouTube & Flickr
  25. 25.
  26. 26. School Happening: Guest Speakers, Assemblies, School Events, School Plays, Graduation, Concerts, Sports Events Video: Clips from Events, Sports, Projects School Photos: Albums from School Events, Classroom Projects, Field Grips Encourage Engagement: Fundraising, School Event Announcement, Pro-Levy Messages Content?
  27. 27. Strategery Make social media an assignment for staff (or students); don’t assume it will just get done Accept social media as public relations strategy
  28. 28. Policy Considerations
  29. 29. Channel Considerations Clearly define who is responsible for social media Clearly define your channel(s) as the official channel(s) Consider asking rogue channels to label themselves as unofficial
  30. 30. Privacy Considerations Add social media to your existing district permission sign-offs for use of student images in marketing and media
  31. 31. Thank you! ! ! Twitter: @ncce_edtech @techsavvyteach ! Facebook: