Using Social Media to Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach
Simple Rules for SuccessSocial media presence should beplanned; messaging is importantAccurate, up-to-date information beatsout function; function beats out formUnofficial presences are as important asofficial channelsStudent voice is as important as adultvoice
School Happening: School Photos:Guest Speakers, Assemblies, Albums from School Events,School Events, School Plays, Classroom Projects, FieldGraduation, Concerts, Sports Grips Events Encourage Engagement: Video: Fundraising, School Event Clips from Events, Sports, Announcement, Pro-Levy Projects Messages Content?
StrategeryMake social media an assignmentfor staff (or students); don’tassume it will just get doneAccept social media as publicrelations strategy
PolicyConsiderationsClearly define who is responsible forsocial mediaClearly define your channel(s) as theofficial channel(s)Consider asking rogue channels to labelthemselves as unofficial