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Consumer Behavior
Final Presentation
Presented by:
Samer El Sayed
Nehal Mohamed
Heba Osama
Hagar Osama
Karim Magdy
Real Shopping
Experience
3
Cognitive Decision Making
Process
Problem Recognition
Sara recognized that she has to go to the grocery but she is too busy .
Information Research
I can go to the
hypermarket
I Can go or call
the market
near my home
I can go to the
supermarket
Going to a Hypermarket
Going to a supermarket
But there are NO
offers
Calling the market near
home
But I don’t
have Butter
Evaluation of alternatives
Attributes Rank Hypermarket Supermarket
Market
near home
Saving Time 1 POOR Average Average
Sav...
Evaluation of alternatives
Attributes Rank STOP N' Drop Hypermarket Supermarket
Market
near home
Saving Time 1 Excellent P...
Outcome
13
Culture Systems
Ecology
Social
Structure
Culture Values
‫الجمعة‬ ‫يوم‬ ‫لمة‬
Friday is recognized by many Egyptians for being “the family gathering day”.
Should no...
Reinforcement
Stop N’ Drop will use two types of reinforcement to deliver its
messages:
• Positive Reinforcement
• Negativ...
Positive Reinforcement
Negative Reinforcement
Fixed-interval: As STOP N’ DROP is powered by Carrefour so, we have a fixed events which we will be a
part of like “ Carre...
STOP N’ DROP has the secret of the shopping. We are going to surprise our customers
by sending a gift set ( the most purch...
Maslow’s Hierarchy of Needs
Need for Belongingness
Product
Involvement
Purchase
Situation
Involvement
A new brand to the Egyptian market,
so the consumer will love to explor...
Segmentation
Demographics
• Females within age 25 - 45
• Higher grocery needs.
• Shopping difficulty due to
work.
• Averag...
Targeting
• Digital Campaign:
– Most powerful tool to reach our target audience
– Social Media users tend to be the most f...
Positioning
Stop N’ Drop aims to be positioned as “the optimum shopping
experience to save time, effort and enjoy offers.”
Product
Leadership: “
let the store
come to
people”
Operational
excellence :
Only 4
steps
Customer
intimacy :
“Drop Card
C...
Radio Ad
Thank you! 
Any Questions?
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  1. 1. Consumer Behavior Final Presentation Presented by: Samer El Sayed Nehal Mohamed Heba Osama Hagar Osama Karim Magdy
  2. 2. Real Shopping Experience
  3. 3. 3 Cognitive Decision Making Process
  4. 4. Problem Recognition Sara recognized that she has to go to the grocery but she is too busy .
  5. 5. Information Research I can go to the hypermarket I Can go or call the market near my home I can go to the supermarket
  6. 6. Going to a Hypermarket
  7. 7. Going to a supermarket But there are NO offers
  8. 8. Calling the market near home But I don’t have Butter
  9. 9. Evaluation of alternatives Attributes Rank Hypermarket Supermarket Market near home Saving Time 1 POOR Average Average Saving Effort 2 POOR Average Average Getting the offers 3 Excellent Average POOR Products Varity 4 Excellent Very Good POOR Delivery 5 N/A Average Average How to Pay 6 Cash / Credit Card Cash / Credit Card Cash ONLY Use of Technology 7 NO Need. NO Need. NO Need.
  10. 10. Evaluation of alternatives Attributes Rank STOP N' Drop Hypermarket Supermarket Market near home Saving Time 1 Excellent POOR Average Average Saving Effort 2 Excellent POOR Average Average Getting the offers 3 Excellent Excellent Average POOR Products Varity 4 Excellent Excellent Very Good POOR Delivery 5 Excellent N/A Average Average How to Pay 6 Cash / Credit Card Cash / Credit Card Cash / Credit Card Cash ONLY Use of Technology 7 Need. NO Need. NO Need. NO Need.
  11. 11. Outcome 13
  12. 12. Culture Systems Ecology Social Structure
  13. 13. Culture Values ‫الجمعة‬ ‫يوم‬ ‫لمة‬ Friday is recognized by many Egyptians for being “the family gathering day”. Should not be spent in the supermarket.
  14. 14. Reinforcement Stop N’ Drop will use two types of reinforcement to deliver its messages: • Positive Reinforcement • Negative Reinforcement
  15. 15. Positive Reinforcement
  16. 16. Negative Reinforcement
  17. 17. Fixed-interval: As STOP N’ DROP is powered by Carrefour so, we have a fixed events which we will be a part of like “ Carrefour Anniversary, Cooking Event, Mother’s Day, Buy 2 get 1 Free, Summer Event, Ramadan Promotion, Back to School, Adha Promotion, Chrisms “ Reinforcement Schedule Q1 Bundle on the hot drinks ( Tea, Nescafe, ISIS Drinks) Cooking Bundle (Rice, Oil, butter, Paste, Tomato Sauce, eggs, milk) Mother’s Value Card ( a card by a certain amount that mum’s could be what they want) Q2 Prepare a deal with the Chips to buy 2 and get 1 for free Energy drinks hot offers Yamesh Ramadan Q3 Ifter – Ma3mool - Kids Juice Q4 - - Grape and apple juice
  18. 18. STOP N’ DROP has the secret of the shopping. We are going to surprise our customers by sending a gift set ( the most purchased items + Flower + Card ) in their birthday. Variable Interval
  19. 19. Maslow’s Hierarchy of Needs
  20. 20. Need for Belongingness
  21. 21. Product Involvement Purchase Situation Involvement A new brand to the Egyptian market, so the consumer will love to explore it. - Stop n’ Shop will be the favorite service for a lot of people as it will make a difference in their life. Stop n’ Shop get the consumer involved in the purchasing process, as buying their daily grocery will be an experience by itself. Two ways of Involvement: Customer Involvement
  22. 22. Segmentation Demographics • Females within age 25 - 45 • Higher grocery needs. • Shopping difficulty due to work. • Average income. Geographic: • Females living in Cairo • Familiar with technology. • Highest population Density Psychographic: • Working females. • Work-life balance. Behavioral: • Facilitate shopping experience. • Always showing up.
  23. 23. Targeting • Digital Campaign: – Most powerful tool to reach our target audience – Social Media users tend to be the most familiar with technology – Easy to hit the target through filtration.
  24. 24. Positioning Stop N’ Drop aims to be positioned as “the optimum shopping experience to save time, effort and enjoy offers.”
  25. 25. Product Leadership: “ let the store come to people” Operational excellence : Only 4 steps Customer intimacy : “Drop Card Customer Relationship Management - CRM
  26. 26. Radio Ad
  27. 27. Thank you!  Any Questions?

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