MICROSOFT byPaulina, Sakshee, Muniza, Lily, Yinqin
~FACTS~Apple co-founder Steve Wozniak wrote Integer BASIC,the ﬁrst language available for the machine. But it wasquickly supplanted in popularity by MicrosoftApplesoft BASIC.January 24, Microsoft takes a leading role indeveloping software for the Apple Macintoshcomputer. The company ships Microsoft BASIC andMicrosoft Multiplan simultaneously with theintroduction of the Macintosh. Microsoft alsoannounces that Word, Chart, and File will shipsoonMicrosofts original software development workfor Macintosh was code-named "SAND" for "StevesAmazing New Device".
~FACTS~Bill Gates attended the introduction of the Apple Macintosh computer on January 20,1984, and appeared in the original Macintosh brochure standing alongside Mitch Kapor ofLotus and Fred Gibbons of Software Publishing.The Microsoft Excel spreadsheet for the Macintosh not only advanced the state of the artin a way that re-enthused the dwindling customer base for the Macintosh, but alsoprovided the essential technology basis for the Windows versions of Microsoft Excel a fewyears later, which reset the counter for the spreadsheet industry on the PC-compatibleplatform.Microsoft has the software for it Having worked closely with Apple during thedevelopment of the Macintosh, Microsoft is positioned to be the leading developer ofapplications for the machine, offering BASIC, Multiplan, File, Word, and Chart.Organizationally, Microsoft separates its systems and applications groups and creates ahardware and peripherals division. Work continues on Windows, but May, September, andyear-end dates all slip as product deﬁnition and development go through constantevolutions and reevaluations.
~FACTS~Featuring a major redesign of itsuser interface, Microsoft Windowsversion 3.0 was a number-one hitalmost from the ﬁrst day it arrived.September 17, Microsoft launchesthe Microsoft Windows ComputingMarketing Program, the largestsingle marketing campaign in theCompanys history to date.
~FACTS~Prefer to think of Apple’s operating system as one of many UNIX variants. In market segment terms I think of UNIXvariants vs. Microsoft Windows. As an example, the competition to Apple’s iPod isn’t Microsoft, it is LG andMotorola. How would you equate the comparison of stock market value? Apples compared to so much of a percentof Microsoft, so much of LG, so much of Motorola, etc. What I getting at here is that the metric isn’t really “apples toapples” so to speak. So, I’m in full agreement with you.Much of the recent growth of Apple which nudged them past Microsoft’s value is based on the iPad tablet device. Ithink in the long run, this will be short term boost. Some industry analysts are saying Microsoft needs a killerWindows 7 tablet. Well, its only a matter of time before someone builds such a device. Since Microsoft doesn’t keeptheir OS to themselves and Apple does more and more competitors will crop up. Some there will be dozens ofmanufacturers building them and Apple will again be buried by competition. This is the fallacy of the Apple keep itall to themselves scheme. Its kind of a market form of kill the man with the ball. Man, their going to get creamedevery time. Much of Apple’s marketability is based on brand hype. In the long run, such market strategies aren’tsustainable.