Business Research
Methodology
Presented by:
Neha Kumar – A029
Rashi Kapur – A039
Sonal Rajadhyax – A050
Tarannoom Rehmani ...
Research Proposal
To Study the change in user readership of
printed books as compared to e-books
Current Situation
• People today are engaged in reading either for
professional/academic purposes or for personal
interest...
Purpose of Research
• Understanding the changes in readership of printed books with respect
to e-books in India
• Examine ...
Research Design
• Stage 1: Literature survey has been referred to for:
– Finding the age group based preferences
– To desi...
Sample Details
• Sample group size: 150
• Demographics:
– Age group: 16 to 55 years
– Geographic location: Metro cities in...
Questionnaire – Sample Questions
Are you aware of the availability of E-Books?
• Yes
• No
How often do you read an E-book?...
Research Execution
• Questionnaire was circulated to the participants
through hard and soft copies. The questionnaire was
...
Findings and Analysis
36%
64%
Why do you read books?
Work/Stud
ies
Hobby
43%
21%
4%
0%
32%
How often do you read e-books?
...
Findings and Analysis
9%
57%
25%
9%
How do you obtain e-books?
Purchase
Free Titles
Borrow
No answer
57% of the respondent...
Findings and Analysis
67%
31%
2%
If the price was same for e-
books and printed books,
which would you prefer to
buy?
E-bo...
Findings and Analysis
89%
11%
Yes
No
Do you own any of these devices that
enable you to read E-books?
Tablets/IPADS/Kindle...
Findings and Analysis
Which is better for the following purposes, a
printed book or e-book?
Reading with
Children
Sharing ...
Findings and Analysis
36%
43%
21%
Satisfied
Somewhat
Satisfied
Unsatisfied
How satisfied are you with E-
Books?
How likely...
49%
68%
81%
0% 20% 40% 60% 80% 100%
Mobility
Advantages of technology
Environment friendly
What features of eBook attract ...
Literature survey references
• http://libraries.pewinternet.org/files/2012/04/Topline_for_
-e_reading_report_4_surveys.pdf...
Recommendation
• Stage 3: Conclusive research
• Null hypothesis : The e-book readership has no impact on the
readership of...
Conclusion
Survey was conducted to study the effect of availability of e-books on
the readership of printed books/ hard co...
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Business research methodology - To Study the change in user readership of printed books as compared to e-books

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Business research methodology - To Study the change in user readership of printed books as compared to e-books

  1. 1. Business Research Methodology Presented by: Neha Kumar – A029 Rashi Kapur – A039 Sonal Rajadhyax – A050 Tarannoom Rehmani – A053 Yuvraj Tandon – A059
  2. 2. Research Proposal To Study the change in user readership of printed books as compared to e-books
  3. 3. Current Situation • People today are engaged in reading either for professional/academic purposes or for personal interest • Literature Survey statistics show that – consumers aged 45 and above buy the most printed books – Electronic media to read books is more popular in consumers aged 20 to 44 • The popularity of e-books is rising
  4. 4. Purpose of Research • Understanding the changes in readership of printed books with respect to e-books in India • Examine and understand the user preferences and the reason for the same • Examine the differences in functions fulfilled by e-books and printed books • Technologies to search, download, read, understand difficult vocabulary, seeing live demonstrations, pictures coming alive etc. are features that are available in an e-book • Technology awareness and internet availability is increasing
  5. 5. Research Design • Stage 1: Literature survey has been referred to for: – Finding the age group based preferences – To design the questionnaire for the survey – Substantiate the findings of this survey • Stage 2: Descriptive Research- To understand the effect on user readership of printed books by that of e-books, within the given sample
  6. 6. Sample Details • Sample group size: 150 • Demographics: – Age group: 16 to 55 years – Geographic location: Metro cities in India – Occupation: Student, Employed, Business, Unemployed – Awareness: About technology, internet and e-books – Education: should be educated
  7. 7. Questionnaire – Sample Questions Are you aware of the availability of E-Books? • Yes • No How often do you read an E-book? • Everyday • Every week • Every month • Every year • Never How do you mostly obtain E-books? • Purchase • Borrow • Obtaining Free Titles What type of device would you prefer to use for reading an E- Book? • Laptop • Desktop • Cell Phone • Tablet/I-pad/Kindle • Others ________________ How satisfied are you with E-Books? • Very Satisfied • Satisfied • Somewhat Satisfied • Unsatisfied • Very Unsatisfied How likely are you to use/purchase EBooks again? Definitely Probably Might or might not Probably not Definitely not What features of eBook attract you? Ability to read while traveling Ability to read on devices Search tools to locate words or quotes Ability to bookmark pages Immediate Availability as online content No need to carry hard copies Saves paper Search and browse dictionary and indices Others,_______________________ What are your reasons for not readings e-Books? Don’t consider them value for money Lack of compatibility of different e-books on different devices Lack of availability of the books I prefer in e-book format Don’t prefer electronic devices for reading books Don’t find e-books user friendly Enough printed books in libraries Not familiar with this product/technology Used to reading printed books and do not want to change the habit Rapidly changing technology Others please Specify __________________
  8. 8. Research Execution • Questionnaire was circulated to the participants through hard and soft copies. The questionnaire was also circulated via an online survey • The data was collected • The data was analyzed
  9. 9. Findings and Analysis 36% 64% Why do you read books? Work/Stud ies Hobby 43% 21% 4% 0% 32% How often do you read e-books? Every day Every week Every month Every year Never 9% 38%47% 5% 1% How often do you read books? Every day Every week Every month Every year Never
  10. 10. Findings and Analysis 9% 57% 25% 9% How do you obtain e-books? Purchase Free Titles Borrow No answer 57% of the respondents have selected “Free Titles”, as e-book and e-content is readily and freely available to all The 9% of respondents who have selected “No answer” are those readers who prefer printed books
  11. 11. Findings and Analysis 67% 31% 2% If the price was same for e- books and printed books, which would you prefer to buy? E-books Printed books No Answer
  12. 12. Findings and Analysis 89% 11% Yes No Do you own any of these devices that enable you to read E-books? Tablets/IPADS/Kindle were the most preferred devices
  13. 13. Findings and Analysis Which is better for the following purposes, a printed book or e-book? Reading with Children Sharing books with other people Reading books in leisure Reading books while travelling Immediate availability of book 15% 85% E-Books Printed 57% 43% Printed E-Books 34% 66% E-Books Printed 43% 57% Printed E-Books 32% 68% Printed E-Books
  14. 14. Findings and Analysis 36% 43% 21% Satisfied Somewhat Satisfied Unsatisfied How satisfied are you with E- Books? How likely are you to use/purchase EBooks again? 76% 11% 13% Not sure Definitely Definitely Not 72% 22% 6% Not sure Definitely Definitely Not Would you recommend e-Books to others?
  15. 15. 49% 68% 81% 0% 20% 40% 60% 80% 100% Mobility Advantages of technology Environment friendly What features of eBook attract you? 15% 51% 55% 0% 10% 20% 30% 40% 50% 60% Not value for money Inconvenience of using technology Don’t want to change the habit What are your reasons for not readings e-Books?
  16. 16. Literature survey references • http://libraries.pewinternet.org/files/2012/04/Topline_for_ -e_reading_report_4_surveys.pdf • http://bookboon.com/blog/bookboon-coms-global-ebook- survey/ • http://www.penguinbooksindia.com/en/content/e-book
  17. 17. Recommendation • Stage 3: Conclusive research • Null hypothesis : The e-book readership has no impact on the readership of printed books • Alternate hypothesis: The e-book readership has negatively impacted the readership of printed books • Variables: – Independent variable : Readership of e-books – Dependent variable: Readership of printed books – Moderating variables: Availability, Interest, Awareness
  18. 18. Conclusion Survey was conducted to study the effect of availability of e-books on the readership of printed books/ hard copies The increasing awareness and availability of technology has impacted the readership for printed books. However each has its own pros and cons. Printed books are still preferred over e-books by most of the people and resistance to change is a major contributing factor. As and when technology becomes more user friendly, more readers would veer towards e-books.

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