Keywords are used to obtain results from search engines. Most of the businesses targets on keywords to generate traffic to their websites.

1. Keyword Research

2. What is Keyword Research ?
Process of finding the best suitable
keywords for a business to optimize the
site.
• Keywords can make or break the site.
• We can predict the user demands and
seasonal changes in search

3. Keyword Research Process =
The Backbone of SEO

4. Query Stats

5. Types of Keywords
Informational
Transactional
Navigational

6. Information Queries
Queries that cover a broad topic.
Ex : web design or seo
• Sometimes informational queries can
be generic or specific
Generic : we cannot predict the exact
purpose
Specific : we can predict exact purpose

7. Navigation queries
Queries that seek a information about
specific brand or website only
Ex: • Facebook login, Youtube Login
• Generally these keywords can be easily
targeted and ranked for specific sites.

8. Transactional Queries
• Queries which explains the purpose of
the user in a precise way
Ex :Buy Mobiles Online, Learn Digital
Marketing, Restaurants in Hyderabad
• Localized keywords are also a part of
transactional queries.

9. Keywords Based on Length
Short length Medium length Long length
Generic terms
High volume
High
Competition
Specific terms
Good volume
Medium
Competition
Localized
queries
Low Volumes
Low
Competition

10. Process of Keyword Research
Brainstorming to get the keywords
Use keyword research tools for data
Analyze the competition
Pick the best suitable keywords
Repeat the process regularly
Business Analysis

11. Business Analysis
Know the Niche Market of Business
• Categorize the Business
• Know the target geographic area
• Understand the target audience
• What are products offered

12. Categorization Example

13. Brainstorming Technique
• It’s a process of analyzing the possible
search terms used by the searcher
– Common Words
– Synonyms
– Specific details

14. Keyword Research Tools
Google Keyword Planner
(google.com/sktool)
– Search suggestions
– Search Volumes
– Location based volume
– Keyword Filtering
• Word stream Keyword Tool • Bing
Keyword Research Tool

15. Keywords Results
• Select the specific keywords from
lists
• Sort in specific categorized order •
Save the final list of keywords to
perform competition analysis

16. Competition Analysis
• Select the specific keywords from
lists
• Sort in specific categorized order
• Save the final list of keywords to
perform competition analysis