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INTRODUCTIONTO
AFFILIATE
MARKETING
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
1. What is affiliate marketing
2. Why is it good for ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
THE BASICS
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
“Affiliate marketing is a type of performance-
based ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• The Merchant
– The brand or retailer
• The Network
...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
THE MERCHANTS
Brands, Retailers
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
THE NETWORKS
Affiliate and Advertising Networks
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
THE AFFILIATES
Network Affiliates | Aggregators | Dir...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Customer
comes to the…
Affiliate, who
sends the custo...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
CPM: Cost per mille (1,000 impressions)
CPC: Cost per...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
SEO PPC Display
EDM
Word of
Mouth
Social
Coupons Cont...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Pay Per Anything
•Pay affiliates for certain actions ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Indian affiliate models are still very nascent, but...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
WHYAFFILIATE MARKETING
Affiliate
Sales
ROI
Scale
Bran...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
THE STEPSTO A PROGRAM CREATION
Decide how and
what yo...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance.
SET UP ATRACK...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• To track a program you must know your route
to sale...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Referrer based
– Links coming direct to the site
• ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Customer
1
TRACKING BASICS
Ad
Unit
Affiliate
Tracking...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• The crux of tracking revolves around two
things:
– ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
First Click
• The affiliate that delivered the first ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• The most common cookie drop is a 30 day
period
• 60...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
REPORTING
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Try to configure a system that gives the
affiliate:...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Using a network is a simple way to do this
• They h...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
PAYOUTS
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Getting the payouts right can make or break
your ca...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Sign up for you competitor’s programs
• Assess thei...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Path to sale:
– WebsiteVisit
– Website Lead (Appointm...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Path to sale:
– WebsiteVisit
– Buy online
– C.O.D
EXA...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Affiliates are as fickle as cats they will
always go ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance.
BRAND AFFILIA...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
What affiliates can or can’t do:
• SEM / SEO?
– Brand...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Brand Bidding
• Day Parting 8-8
• Cookie Bombing / ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Make sure you have very clearT&Cs that the affiliat...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance.
CREATIVE
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• The more offers the better!
• Give the affiliates a...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Manage your creative
so that it
encompasses the
sta...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance.
FINDINGAFFILI...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Create links on your
homepage to the affiliate
prog...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Find content sites in your field that
carry AdSense...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
METHODTHREE
Poach competition
• Use sophisticated lin...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Sign up the networks
• Use analytics and reverse IP...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
MAINTAININGA HAPPYAFFILIATE FAMILY
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
Don’t just set up a program and forget about your aff...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Multi-tiered referral affiliate programs can lead t...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
“ VERY IMPORTANT!
Be faithful to your affiliates, pay...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance.
SOFTWARE SOLU...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• Pre built software will manage:
– Tracking
– Payout...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
• DirectTrack
• PHG
• AffiliatePro
• AffiliateShop
• ...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
PRICING MODELS
Combinations of…
Fixed
Monthly Fee
Set...
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driing Digital Performance.
THE AGENCY MAN...
Our Proposition…
Affiliate Management
CPA Affiliate Network Base
`
Lead Generation
`
We Offer Two Core Affiliate Services
THE AFFILIATE PROPOSITION
• Affiliate network audit and consultancy
• Publisher recruitment & governance
• Strategy develo...
The Affiliate Model
Affiliate Marketing at it very core is about relationships,
a relationship between three parties…
ADVE...
Diversify
Traffic
Increase
Exposure
Client Benefits of Affiliate Advertising
Incremental
Revenue Channel
‘Pay on
Performan...
Leveraging Public Networks
`
2
Our 2 Core Affiliate Servicing Options
Public Publisher Base
Our Private network
`
1
Privat...
Performance Reporting
Affiliate Marketing - Digital Marketing Training - Skill Digita
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Affiliate Marketing - Digital Marketing Training - Skill Digita

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Affiliate Marketing Introduction, How It Works, Analysis, Types, Functions and Integrations. Earn money through Affiliate Marketing.

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Affiliate Marketing - Digital Marketing Training - Skill Digita

  1. 1. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. INTRODUCTIONTO AFFILIATE MARKETING
  2. 2. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. 1. What is affiliate marketing 2. Why is it good for your business 3. How to set up an affiliate program 4. Rule setting 5. Do’s and Don’ts 6. Finding affiliates 7. How to grow a network that collectively prospers 8. The tools and the technologies involved WHATWILLWE LEARNTODAY
  3. 3. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. THE BASICS
  4. 4. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. “Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts WHAT IS AFFILIATE MARKETING
  5. 5. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • The Merchant – The brand or retailer • The Network – A middle man between the affiliate and the brand. Often a software solution provider. • The Affiliate / Publisher – The guy driving the traffic that he wishes to be paid for • The Customer – The unsuspecting customer who the affiliate attracts to the brand  • TheTechnology – The technology provider that is implemented to track affiliate performance, manage creative, offers, outreach and automated payments • The Agency – An agent brought in to manage all of the above and alleviate the client’s headache THE KEY PLAYERS
  6. 6. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. THE MERCHANTS Brands, Retailers
  7. 7. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. THE NETWORKS Affiliate and Advertising Networks
  8. 8. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. THE AFFILIATES Network Affiliates | Aggregators | Direct Publishers Anyone with Networks Aggregators Publishers
  9. 9. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Customer comes to the… Affiliate, who sends the customer to the… Merchant, who facilitates an action. Customer does something; lead, sale, download etc. Merchant pays affiliate for the action Everyone is happy  BASIC AFFILIATEWORKFLOW
  10. 10. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. CPM: Cost per mille (1,000 impressions) CPC: Cost per click CPL: Cost per lead CPA: Cost per acquisition COA%: % of revenue (Cost of Acquisition) CPE: Cost per email CPV: Cost perVideoView CPD: Cost per download EPC: Earnings per click AFFILIATE JARGONS
  11. 11. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. SEO PPC Display EDM Word of Mouth Social Coupons Content Dark Arts HOW DO AFFILIATES MAKETHEIR BUSINESS
  12. 12. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Pay Per Anything •Pay affiliates for certain actions the merchant customises Pay Per Click •Raw: IP address may be counted twice •Unique: IP Address counted once •Blind: Unknown if raw or unique Pay Per Sale •Percentage: Pay based on the size of sale •Flat: Pay equal for all sales •Graduated: Pay set in increments Pay Per Visit •Pay affiliate for sending customers who only look Second Tier •Pay affiliates for recruiting other affiliates Combination •Pay by a combination of Percentage, Flat and graduated STANDARD PAYMENT MODELS
  13. 13. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Indian affiliate models are still very nascent, but growing rapidly. • Primarily take the form of lead generation. • In the more mature UK and US markets, where eCommerce is common place +80% of the affiliate programs are tracked on the resultant sale. • CPM, CPC as well as lead based models are becoming more obsolete Just think as a brand would you rather guarantee business or site visits? INDIAN AFFILIATE PROGRAMS
  14. 14. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. WHYAFFILIATE MARKETING Affiliate Sales ROI Scale Branding Reach Opportunity
  15. 15. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. THE STEPSTO A PROGRAM CREATION Decide how and what you want to sell Set-up a tracking and reporting solution Test and validate sales are tracking Configure daily disposition reporting Decide on the affiliate payout Define a brand and affiliate guideline Create a go-to market strategy Build creative off the back of your strategy Empanel the affiliate Give the affiliate creative with their unique Affiliate ID integrated to track Affiliate publishes On a monthly basis, take stock of sales made by the affiliate validate and payout Set payment cycles 30-60 days after month end Pay on time, never default or say goodbye to the affiliate! Test, Hone, Refine Build and generate sustainable ROI
  16. 16. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance. SET UP ATRACKING SOLUTION
  17. 17. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • To track a program you must know your route to sale • If your sales are primarily converted offline then a lead based CPL model may work best • If sales can be fully completed online then a % of revenue or CPA model will be best PATHTO SALE It is possible to have offline sales turned to a CPA model and % of revenue, but this will require far more sophisticated tracking mechanisms in place. Call tracking and strong CRM systems.
  18. 18. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Referrer based – Links coming direct to the site • Redirect based – Links coming via a tracking server Principally they do the same thing though… TWO MAINTYPES OFTRACKING SOLUTIONS
  19. 19. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Customer 1 TRACKING BASICS Ad Unit Affiliate Tracking System Merchant 1. Customer comes to the affiliate site 2. Clicks a banner 3. Redirects to a tracking server 4. Tracking cookie drops 5. Customer is redirected to Merchant 6. Customer buys 7. Tracking server marries cookie to sale 8. Once validated, merchant pays the affiliate commission for sale 2 3 4 5 6 78
  20. 20. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • The crux of tracking revolves around two things: – The unique affiliate ID – The time of the delivery of the customer visit • Every affiliate will carry a unique ID, this ID will be paid out subject to the timing of the initial visit TRACKING You generally don’t want to pay twice for things so…
  21. 21. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. First Click • The affiliate that delivered the first visit within a give timeframe Last Click • The affiliate that delivered the visit that directly resulted to the sale Hybrid • Percentage paid to first click, middle and last click within a given timeframe Multi-tiered • Percentage paid out to the first / last click and the affiliate that referred the affiliate that generated the sale TIMINGS AND PAYOUTS There are a number of tracked payout models:
  22. 22. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • The most common cookie drop is a 30 day period • 60 days can incentivize affiliates to deliver a lot more traffic • Lifetime will mean all repeat business will also be paid out to the affiliate COOKIETIMES Most common set-ups
  23. 23. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. REPORTING
  24. 24. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Try to configure a system that gives the affiliate: – Daily real-time reports – Feed back mechanisms, Excel, API (This can be tricky) – Content tracking for the affiliate AFFILIATE REPORTING The more data and feedback you give the affiliate, the more they can optimize and enhance their campaigns… Limiting data limits what they can do!
  25. 25. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Using a network is a simple way to do this • They have the systems and software to manage the program • The disadvantage of using a network is that you have to pay for the software license as well as commissions on all payouts • You are also limited to their affiliate base NETWORK SYSTEMS
  26. 26. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. PAYOUTS
  27. 27. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Getting the payouts right can make or break your campaign • Tiered payment structures where the big affiliates get big payouts usually work best i.e. < 50 sales - Rs.200 / sale > 50 sales - Rs.225 / sale > 100 sales - Rs.250 / sale >500 sales - Rs.300 / sale SETTINGTHE RIGHT PAYOUTS AND INCENTIVES
  28. 28. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Sign up for you competitor’s programs • Assess their payouts • Can you do creative payment structures that can entice their affiliates away from them? – Better incentives – Better promos – Better reporting • Use your other marketing channels (PPC, FB, EDM) to assess an acceptable COA% or CPA% • Price too low and you may not make it possible for your affiliate to monetize your program KNOWYOUR COMPETITION Creating the go-to market strategy
  29. 29. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Path to sale: – WebsiteVisit – Website Lead (Appointment) – Visit clinic – Diagnosis / free trial – Sign up for treatment EXAMPLE PAYMENT MODELS 1: ONLINE OFFLINE In this scenario affiliates could be paid on the leads. Post 90 days they receive a bonus for successful signups. Transversely if they have a poor signup ratio they are booted from the program
  30. 30. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Path to sale: – WebsiteVisit – Buy online – C.O.D EXAMPLE PAYMENT MODELS 2: ONLINE OFFLINE In this scenario affiliates could be paid on any transaction. A percentage of sale would be most appropriate 3-5%. C.O.D sales will only be remunerated once the payment is made
  31. 31. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Affiliates are as fickle as cats they will always go where the cream is richest!! Always remember…
  32. 32. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance. BRAND AFFILIATEGUIDELINES
  33. 33. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. What affiliates can or can’t do: • SEM / SEO? – Brand bidding – Competing • Types of content they publish against • Language used • Association with other brands • Exclusivity • Miss-selling / Compliance • Mailers / Can or Can’t (SpamWatch) • The Dark Arts… BRAND AFFILIATE GUIDELINES
  34. 34. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Brand Bidding • Day Parting 8-8 • Cookie Bombing / Stuffing • Email Spamming • Content Spamming • EmailViruses /Trojans • Malware AFFILIATE DARK ARTS Be aware, make provisions, you do not want your brand in the mud!
  35. 35. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Make sure you have very clearT&Cs that the affiliate is aware of and agrees to, this could be a web based form • You will then need the following: – Name – Address – Contact Number – Email – Websites he plans to use for promotion – Payment details • Cheque • Bank transfer – Tax details PAN /TAN /VAT – Make sure you and your affiliate are aware of the tax implications EMPANELMENT
  36. 36. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance. CREATIVE
  37. 37. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • The more offers the better! • Give the affiliates ads that will sell: – Coupon codes – Money off – Bundles – Referrals • Every product you wish to sell needs to have a creative unit. • If you can dynamically generate creative based on SKU codes then nothing like it! CREATIVE
  38. 38. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Manage your creative so that it encompasses the standard ad sizes • Any site that carries ads has the potential to be an affiliate! FORMATS Standard Web Sizes
  39. 39. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance. FINDINGAFFILIATES
  40. 40. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Create links on your homepage to the affiliate program • Use PPC / SEO / Remarketing • Start conversations on the affiliate message boards and forums – Chat up the affiliates directly – Use paid media to buy targeted ad slots METHOD ONE Advertise your program
  41. 41. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Find content sites in your field that carry AdSense or other affiliate banners • Approach directly with offers that are more lucrative than their AdSense payouts • Sales revenue can sometimes be far greater than CPC payouts • The bloggersphere would be great for this: http://www.google.com/blogsearch METHODTWO Direct Approach
  42. 42. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. METHODTHREE Poach competition • Use sophisticated link analysis software to understand your competitors affiliate base • Tools that track upstream and downstream referral traffic will lead you to the good affiliate sources • Use persuasive payment structures to directly snipe the affiliates away • If they are good for your competitors they will be good for you ;)
  43. 43. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Sign up the networks • Use analytics and reverse IP tracking systems to understand traffic source • Isolate the big affiliate sites that drive value • Approach independently outside of the Network METHOD FOUR Poach the networks
  44. 44. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. MAINTAININGA HAPPYAFFILIATE FAMILY
  45. 45. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. Don’t just set up a program and forget about your affiliates… They are cats and you must give them good cream! • Talk to them: – Email updates – Give them offers – Festive specials • Treat them: – Have meet ups give booze and food – Send them Diwali / Christmas gifts • Engage with them: – Join the affiliate forums – Understand what the market is doing – Who is paying / not paying – Maintain your own reputation MAKING AFFILIATES HAPPY
  46. 46. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Multi-tiered referral affiliate programs can lead to more affiliates joining • Multi tiered means that if I refer a friend I also take a cut of the sales they deliver as my referral fees • Affiliates know affiliates, this incentivises the affiliates themselves to drive the program • If multi-tiered programs don’t work for you then try a CPA model for affiliate referrals I.E. I refer a friend if that friend starts generating business you give me a one time reward. REFERRAL PROGRAMS
  47. 47. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. “ VERY IMPORTANT! Be faithful to your affiliates, pay on time! PAYOUTS Raise any issue immediately.
  48. 48. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance. SOFTWARE SOLUTIONS
  49. 49. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • Pre built software will manage: – Tracking – Payouts – De-duplication – Sign-up / Empanelment – Creative management – Reporting – Email and communication – White labelling WHY SOFTWARE
  50. 50. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. • DirectTrack • PHG • AffiliatePro • AffiliateShop • AffiliateTracking.com • Commission Junction • RevResponse • AffiliateFuture • Clickinc • AffiliatesForAll • Ultimate Affiliate • Share ResultsTracking • ShareASale • LinkShare • MoreNiche • AffiliateTraction • iDevAffiliate • AvantLink • ClickBank THE LEADING SOFTWARE SOLUTION PROVIDERS FOR AFFILIATE PROGRAMS Very handy comparison Chart: http://www.aceaffiliates.com/affiliate-education/affiliate-marketing-software-solutions-review.html
  51. 51. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. PRICING MODELS Combinations of… Fixed Monthly Fee Set-up fee % of Payout One- off fee
  52. 52. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driing Digital Performance. THE AGENCY MANAGED SERVICE
  53. 53. Our Proposition…
  54. 54. Affiliate Management CPA Affiliate Network Base ` Lead Generation ` We Offer Two Core Affiliate Services
  55. 55. THE AFFILIATE PROPOSITION • Affiliate network audit and consultancy • Publisher recruitment & governance • Strategy development and execution • Network commercial negotiation Our Core Services Affiliate Management
  56. 56. The Affiliate Model Affiliate Marketing at it very core is about relationships, a relationship between three parties… ADVERTISER PUBLISHER CONSUMER
  57. 57. Diversify Traffic Increase Exposure Client Benefits of Affiliate Advertising Incremental Revenue Channel ‘Pay on Performance’ Model ✓ ✓ ✓ ✓ ✓ ✓ Develop New Partnerships & Relationships Increased ROI
  58. 58. Leveraging Public Networks ` 2 Our 2 Core Affiliate Servicing Options Public Publisher Base Our Private network ` 1 Private Publisher Base • Private Network • Selected affiliate partners • Powered by own technology • Public Affiliate Network • Access to thousands of affiliates • Managed by Partner Network
  59. 59. Performance Reporting

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