Customer development. Social Entrepreneurship (5/6)

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Customer development. Social Entrepreneurship (5/6)

  1. 1. Market ValidationMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
  2. 2. Resource: business canvas model Alexander OsterwalderRevenues (all type, including gift economy)CostPartnerships ActivitiesResourcesRelationshipValue Proposition CustomerChanelsYou have a prototype of a social business2Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  3. 3. But your prototype is not yet a business planCC-Steve Blank
  4. 4. The canvas is just a group of hypothesis…CC-Steve Blank 4Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  5. 5. “Customer Development” is the process to find a viablebusiness model. Its phases are:CC-Steve Blank5Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  6. 6. Start by identifying each key hypothesis in the first canvas,and then “get out of the building” and testCC-Steve Blank6Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  7. 7. Only when there is a tested business model, you developthe business planCC-Steve Blank7Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  8. 8. Most obvious hypothesis to test is the product-market fit8Designexperiment(*)KeyassumptionsValidate orpivot(*) Generative interviews, pitching, theatralization, poster….Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  9. 9. Once you have this first validation, its time for real lifetesting…do people really commit?Create the Minimum Viable Product (MVP)9Resources: Lean Start Up, Steve BlankSocial entrepreneurship | www.neelabs.net | CC: BY 3.0
  10. 10. So don’t forget to include in your planning the tasksyou need to complete to get to that first validationand a Minimum Viable Product tested…10Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  11. 11. Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo

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